06 May, 2009

Southwest Airlines history

March 15, 1967


Air Southwest Co. is incorporated.


November 27, 1967


With $500,000 in the bank, Herb files the application with the Texas Aeronautics Commission (TAC) to serve DAL, IAH, and SAT.


1968

January 15, 1968


Hearing before TAC begins.


February 20, 1968


TAC votes unanimously to grant Air Southwest a certificate of public convenience and necessity.


February 21, 1968


Braniff, Trans Texas (later Texas International), and Continental Airlines obtain a temporary restraining order from Travis County District Court prohibiting TAC from delivering our Certificate.


August 06, 1968


Austin State District Court rules against Air Southwest.


August 06, 1968


Air Southwest files an appeal with the Third Court of Civil Appeals over the State District Court's Aug. 6 decision.


1969

March 12, 1969


Herb files appeal with the Texas Supreme Court and offers to represent the Company free of charge and pay all costs out of his own pocket.


March 12, 1969


State Court of Civil Appeals rules against Air Southwest, upholding the lower court's decision.


1970

May 13, 1970


The Texas Supreme Court unanimously votes to overturn the lower courts' findings and rules in favor of Air Southwest.


December 07, 1970


The United States Supreme Court denies appeal by Braniff and Texas International (TI) of Texas Supreme Court decision.


1971

January 01, 1971


Lamar Muse joins Air Southwest as President.


March 10, 1971


Lamar Muse sells promissory notes for aircraft and startup costs, raising $1.25 million.


March 29, 1971


Air Southwest Co. changes its name to Southwest Airlines Co. (Southwest).


March 29, 1971


Boeing offers to sell Southwest three 737-200s with Boeing carrying 90% of the financing.


March 29, 1971


Lamar Muse hires Dick Elliot, Jack Vidal, Donald Ogden, and Bill Franklin. They become known as the "Over the Hill Gang."


June 08, 1971


Jun. 8, 1971 Initial Public Offering of 650,000 shares of Southwest stock at $11 per share ($6.5 million). Thomson McKinnon Auchincloss, Inc. and Model, Roland & Co., Inc. were the Principal Underwriters. The exchange was traded over the counter, and we did not have a ticker symbol.


June 16, 1971


The Civil Aeronautics Board (CAB), refusing to interfere, throws out complaints filed by Braniff and TI that Southwest's operation might violate its intrastate exclusivity. Within hours, lawyers for the two win a restraining order from an Austin judge barring Southwest from beginning service.


June 17, 1971


Herb pleads case to the Texas Supreme Court. Later that day, the Texas Supreme Court overrules the State District Court's injunction preventing Southwest from commencing service.


June 18, 1971


Dallas Provisioning base opens.


June 18, 1971


Southwest Airlines begins service to DAL, SAT, and IAH. Our flight schedule starts with six roundtrips DAL-SAT and 12 roundtrips DAL-IAH with $20 one-way fares.


June 18, 1971


First uniforms for hostesses and ticket agents introduced. The "love airline" is born. Captain Emilio Salazar flies the inaugural flight.


September 29, 1971


Southwest receives fourth aircraft.


October 01, 1971


Southwest implements every-hour service DAL-IAH with 14 roundtrips and every-other-hour service DAL-SAT with 7 roundtrips.


November 14, 1971


Begins service between HOU-SAT - closing triangle.


November 14, 1971


Southwest "revitalizes" Houston's Hobby airport (HOU) by providing air service and transfers one-half of service from IAH to HOU.


November 21, 1971


Introduces $10 "night fare" between HOU-DAL.


November 22, 1971


Cancels Saturday service.


December 31, 1971


1971 Milestones Revenue passengers carried: 108,554 Trips flown: 6,051 Fleet: 4 aircraft Employees: 195 at yearend Cities opened: DAL, SAT, IAH, HOU Advertising budget: $700,000

May 13, 1972


Southwest sells fourth aircraft to Frontier Airlines, making a $500,000 net profit, after a Federal District Judge rules that Southwest cannot fly charters out of state, thus the ten-minute turn is born.


May 14, 1972


Southwest transfers all Houston service to Hobby.


June 06, 1972


The Regional Airport Board and the Cities of Dallas and Fort Worth sue Southwest to force it to move to D/FW Airport.


June 18, 1972


ONE YEAR ANNIVERSARY


July 07, 1972


President Nixon orders search of all carryon baggage of commuter airlines, which includes Southwest, PS Air California, and Eastern commuter flights.


July 09, 1972


Southwest introduces "Executive Class Service" fares with a fare increase and complimentary cocktails.


September 14, 1972


Antitrust grand jury is impaneled in San Antonio.


September 14, 1972


TAC intervenes in the latest Love Field case.


October 30, 1972


Saturday service resumes. Lamar Muse introduces the two-tier fare structure, one of the most important innovations in airline marketing history. "Pleasure Class" fares introduce night half-fare flights, $13 one-way, $25 roundtrip after 6:59 p.m. and all day Saturday and Sunday systemwide.


December 31, 1972


1972 Milestones Revenue passengers: 308,999 Trips flown: 10,576 Fleet: 3 aircraft Employees at yearend: 183


1973

January 22, 1973


Southwest offers "half-fare" sale to SAT on all flights, $13 one-way, $25 roundtrip.


February 01, 1973


Braniff begins the $13 Fare War offering a $13 fare from DAL to HOU—Southwest's only profitable route. Southwest responds by offering Customers the choice of a $13 fare or a free bottle of premium liquor with every full fare ticket ($26). (Southwest becomes the largest distributor in Texas of Chivas, Crown Royal, and Smirnoff for the following two months.) The battle turns out to be the famous $13 Fare War—one of the most widely reported and publicly watched conflicts of aviation history.


March 21, 1973


Southwest consolidates reservations and the Dallas Reservations Center (DRC) opens. DRC closes on Feb. 28, 2004.


March 26, 1973


Hearings begin in Federal Judge Wm. M. Taylor, Jr.'s court over Southwest staying at Love Field.


April 24, 1973


Annual Shareholders Meeting.


April 28, 1973


Judge Wm. W. Taylor, Jr. rules Southwest can operate from Love Field as long as the airport remains open.


May 01, 1973


$13 fare becomes permanent fare between DAL-SAT.


May 01, 1973


Southwest begins accepting Universal Air Travel Plan (UATP) card after receiving approval to become part of plan.


June 18, 1973


Second Anniversary


July 01, 1973


Southwest announces second quarter of 1973 was first quarter that all three months were profitable.


July 09, 1973


Southwest files application with the TAC to extend routes to the Rio Grande Valley through HRL.


October 01, 1973


First and last chili cook-off.


December 01, 1973


Fares increase to $28 Executive Class, $15 Pleasure Class.


December 31, 1973


1973 Milestones Revenue passengers: 543,407 Trips flown: 10,619 Fleet: 3 aircraft Employees at yearend: 238 First quarterly profit in Company history (2nd quarter)


December 31, 1973


Southwest ends 1973 with our first yearly profit!


1974

January 13, 1974


Jan. 13, 1974 Southwest announces its first profitable year was 1973.


January 13, 1974


Southwest moves to American Airlines' gates (#2 and #3) at Love Field.


January 23, 1974


Southwest carries its one-millionth Customer.


February 26, 1974


Hearings begin in Austin before TAC for Valley route application.


March 04, 1974


Antitrust grand jury dismissed with no action.


March 18, 1974


Appeal on Love Field case heard in New Orleans by Fifth Circuit Court of Appeals.


April 01, 1974


Dallas City Council attempts to pass ordinance to close Love Field to commercial service (held for two weeks in order to attempt compromise).


April 11, 1974


Second grand jury for antitrust impaneled.


April 15, 1974


Dallas City Council passes ordinance closing Love Field to all scheduled airlines.


April 17, 1974


Judge Wm. M. Taylor, Jr. issues a temporary restraining order against the enforcement of the City Council's ordinance.


April 30, 1974


Annual Shareholder's Meeting.


May 17, 1974


Judge Wm. M. Taylor, Jr. has a "conference" with all interested parties in the Love Field/Regional Airport controversy and sets up a June 13 meeting for all parties to try to reach settlements on various issues.


May 31, 1974


Fifth Circuit U.S. Court of Appeals upholds the 1973 ruling of Judge Wm. M. Taylor, Jr.


June 13, 1974


Jun. 13, 1974 Judge Taylor holds third meeting with all interested parties on Love Field


June 18, 1974


Third Anniversary.


October 01, 1974


Lowers fares to $25 Executive Class, one-way, and $15 Pleasure Class, one-way.


October 01, 1974


A new Flight Attendant uniform is introduced—the Company's third -- a play of white polka dots on orange for blouse with rust shade of orange hot pants and aviator jacket – to become effective October 1, 1974.


October 01, 1974


Southwest places our fourth Boeing 737 into service.


December 08, 1974


Southwest moves to new facilities in original terminal at Hobby, remodeled at cost of $400,000 by Southwest. The new facilities will include two jetway-equipped boarding gates and two 2500-square-foot departure lounges.


December 10, 1974


Texas International Airlines files suit in 200th District Court, Austin, seeking among other items to "relitigate" the Love Field case in state court.


December 16, 1974


Supreme Court lets stand the decision by the Fifth Circuit Court of Appeals against the cities of Dallas and Fort Worth.


December 31, 1974


1974 Milestones Revenue passengers: 759,721 Trips flown: 12,382 Fleet: 4 aircraft Employees at yearend: 323


1975

January 27, 1975


U.S. Supreme Court denies petition for rehearing Love Field case.


February 11, 1975


Southwest begins service to Rio Grande Valley through Harlingen Airport (HRL) with four roundtrip flights each business day after the TAC grants authority to expand service on February 6.


February 19, 1975


Texas International files suit against the TAC and Southwest contesting the granting of Valley authority to Southwest.


March 21, 1975


Southwest asks Judge Wm. M. Taylor, Jr. (U.S. District Court) to enjoin the portion of TIA suit (Dec.10, 1974) regarding Love Field state suit.


April 19, 1975


Annual Shareholder's Meeting.


June 15, 1975


Judge Taylor issues preliminary injunction prohibiting CAB carriers from "relitigating" Southwest's right to serve Dallas Love Field.


June 18, 1975


Four year anniversary


July 01, 1975


Southwest places fifth Boeing 737 into service.


October 24, 1975


Southwest Airlines common stock is listed for trading on the American Stock Exchange under the ticker symbol "LUV".


December 31, 1975


1975 Milestones Revenue passengers: 1,136,318 Trips flown: 17,552 Fleet: 5 aircraft Employees at yearend: 392 Cities opened: HRL


1976

February 11, 1976


Southwest carries its three millionth Customer--Bob Pianta of San Antonio.


March 24, 1976


Southwest files application with the TAC to extend service to AUS, CRP, ELP, LBB, and MAF


April 27, 1976


Annual Shareholder's Meeting.


May 12, 1976


Fifth Circuit Court of Appeals hears oral arguments on preliminary injunction issued by Judge Taylor regarding Texas International suit on Southwest using Love Field.


June 06, 1976


Southwest opens, expands, and remodels gate and lounge area at SAT.


June 15, 1976


Southwest places order with Boeing for four additional aircraft–scheduled for delivery in June, October, November, and December 1977–valued in excess of $32 million. The delivery dates are later moved up to May, June, July, and September 1977.


June 18, 1976


Southwest celebrates fifth anniversary with parties in DAL, HOU, SAT, HRL, and a banquet for five-year Employees.


August 10, 1976


Southwest's Board of Directors declares the Company's first ever quarterly dividend to shareholders of record at close of business October 8, 1976, payable October 22, 1976, in the amount of $6.25.


August 17, 1976


Seven Southwest Airlines' Sales Representatives shock Texas travelers as they drive in the Company's newest fleet of American Motors Gremlins and Pacers, complete in every detail—from the colors to the Southwest logo on the hatchback—to resemble a Southwest plane.


September 13, 1976


Southwest places sixth Boeing 737 into service.


September 30, 1976


Public issue of 461,242 shares of Southwest common stock from original 2 million authorized. (366,242 shares were sold by Southwest and 95,000 shares for the account of certain warrant holders.) As of January 1, 1977, there are 1,590,000 shares outstanding. E. F. Hutton, Dallas, is the principal underwriter.


October 28, 1976


Judge Wm. R. Meyer, 200th District Court, Travis County, announces that the Court had concluded that the TAC order granting Southwest authority to serve the HRL was sustained.


November 01, 1976


TAC examiner John Soule recommends Southwest be allowed to extend service to five new points.


December 01, 1976


TAC grants Southwest right to expand service to AUS, CRP, ELP, LBB, and MAF.


December 14, 1976


Fort Worth and Braniff request re-hearing by TAC of case for Southwest's five new points.


December 22, 1976


Southwest enters into new $50 million loan agreement with Mercantile National at Dallas (lead bank), Republic National Bank (Dallas), First City National (Houston), and Texas Commerce Bank National Association (Houston).


December 28, 1976


TAC denies re-hearing requests of Fort Worth and Braniff.


December 31, 1976


1976 Milestones Revenue passengers: 1,539,113 Trips flown: 22,311 Fleet: 6 aircraft Employees at yearend: 517


1977

January 17, 1977


Deadline for Texas International to file on Valley case of December 10, 1974. This ends litigation on the Valley case.


January 25, 1977


Fort Worth files suit in 200th District Court seeking to block extension of Southwest's service to five additional points.


January 26, 1977


Southwest's Board of Directors declares 5-for-4 stock split for shareholders of record at the close of business February 23, 1977, payable on March 16, 1977. They also declare second quarterly cash dividend payable on February 21, 1977 to shareholders of record at close of business February 7, 1977.


January 28, 1977


Plaintiffs appeal to the Supreme Court; the Court concurs when it denies an application to hear the case.


January 28, 1977


The Fifth Circuit Court of Appeals upholds Judge Taylor's preliminary injunction; upholding the eight times in three years the federal courts have upheld the right of Southwest to use Love Field.


March 01, 1977


Southwest begins service to CRP with four roundtrip flights each business day between DAL, HOU, and SAT.


May 03, 1977


Southwest flies its five millionth Customer—Bud Halbert.


May 15, 1977


Flight Attendants sport a new look for "spreading LUV all over Texas." The new uniforms feature a 1977 version of hot pants—noncuffed, front zippered, and fitted at the waist for a sleek look. For summer, Southwest is introducing an overalls-styled outfit combining a miniskirt or bib-like top of denim satin polyester.


May 20, 1977


Southwest begins service to LBB and MAF with four roundtrip flights each business day between DAL, HOU, SAT, CRP, and HRL.


June 18, 1977


Sixth Anniversary


June 27, 1977


Southwest common stock is listed for trading on the New York Stock exchange under the ticker symbol "LUV."


June 30, 1977


Southwest begins service to ELP with up to six roundtrip flights each business day between DAL, HOU, SAT, CRP, HRL, LBB, and MAF.


August 15, 1977


Braniff International and Texas International are indicted for anti-trust violations by the Justice Department (they were previously indicted February 14, 1975 and the charges were dismissed February 22, 1977).


September 15, 1977


Southwest's fifth city in one year opens! Service to AUS begins with six roundtrip flights each business day between DAL, CRP, ELP, MAF, and LBB.


October 25, 1977


Southwest's Board of Directors announces a quarterly dividend of $ .07 per share to be paid on November 15, 1977 to shareholders of record at the close of business on Tuesday, November 8, 1977.


December 31, 1977


1977 Milestones Revenue passengers: 2,339,524 Trips flown: 35,415 Fleet: 10 aircraft Employees at yearend: 892 Cities opened: CRP, LBB, MAF, ELP, AUS


January 25, 1978


Southwest Board of Directors declares 3-for-2 stock split of the Company's common stock to be distributed on March 24, 1978. The stock split will result in an additional 1,000,000 shares of the Company's common stock issued. The Southwest Board also declared a quarterly cash dividend of $ .07 per shareholders of record at the close of business on February 10, 1978.


January 31, 1978


For calendar year 1977 the unaudited net income of $7,545,000 was 53% higher than the $4,939,000 net income earned during calendar year 1976.


January 31, 1978


For calendar year 1977, per share earning on the present number of shares outstanding was $.378, up 20% over the $3.15 reported for 1976. Reflecting the recently Announces 3-for-2 stock split, earnings per share for the 4th quarter for 1977 were $ .69 and, for the full year, $2.52.


January 31, 1978


Southwest revenues during 1977 total $49,113,000, up 59% over 1976 revenues of $30,966,000.


January 31, 1978


The Civil Aeronautics Board begins hearings in Washington, D.C., January 31, on Midway (Southwest) Airway Co. application to serve the STL, MCI, Detroit, Minneapolis/St. Paul, CLE, and Pittsburgh from Midway Airport at fares as much as 53% lower than rates currently charged. Midway (Southwest) is the subsidiary company of Southwest that filed application before the CAB on December 10, 1976 for a Certificate of Public Convenience and Necessity to service the high-density air markets out of Chicago's Midway and the cities of Minneapolis/St. Paul, Pittsburgh, MCI, and CLE would be $25 Pleasure Class, $40 Executive Class. If Midway (Southwest) should be granted authority to serve the proposed routes, nine Boeing 737's would be needed. M. Lamar Muse, President of Southwest, estimates that early 1979 would be the soonest operation could begin.


February 01, 1978


San Antonio Cargo facility opens.


February 13, 1978


With the delivery of two new Boeing 737-200 jets, the following service begins: AUS-HOU, AUS-HRL, nonstop HOU-LBB, nonstop HRL-AUS, AUS-CRP tripled, increased Pleasure Class flights out of MAF, and generally increased the number of flights between several Southwest cities.


March 28, 1978


Lamar Muse resigns as President and CEO. Herb Kelleher is appointed Interim President, CEO, and Chairman of the Board. W. W. "Bill" Franklin is named Interim COO.


March 31, 1978


Southwest's new Maintenance Operations Center opens at Love Field.


April 19, 1978


Southwest files application with the Texas Aeronautics Commission seeking new route authority to serve AMA and Beaumont/Port Arthur/Orange. The Civil Aeronautics Board gives tentative approval to Midway (Southwest) prospect to start commuter service at MDW to serve the cities of Detroit, STL, Minneapolis/St. Paul, Pittsburgh, MCI, and CLE.


April 26, 1978


Southwest Board of Directors announces a quarterly dividend of $ .07 per share. The $ .07 per share dividend was paid on May 22 to shareholders of record at the close of business on May 12, 1978.


May 23, 1978


Southwest files application with the Civil Aeronautics Board requesting authority to provide non-stop flights between DAL and MSY.


June 18, 1978


Seventh Anniversary.


July 01, 1978


Southwest fare increase goes into effect: $3 one-way and $5 roundtrip increase.


July 14, 1978


Southwest receives final approval from the CAB for Midway (Southwest) Airway Co. to serve the cities of STL, MCI, Detroit, Minneapolis/St. Paul, CLE and Pittsburgh from MDW.


July 25, 1978


The Board of Directors unanimously elects Howard D. Putnam, currently Group Vice President Marketing Services of United Airlines, as President and CEO. Putnam will join Southwest on August 21, 1978. The Board asks Herb to remain as Chairman of the Board.


August 03, 1978


Southwest Airlines and Braniff International jointly announce that the two companies have settled all of their long-standing differences and have signed agreements under which Braniff will lease a 727-200 aircraft to Southwest for a period of two years (effective March 1979), and also provide training and maintenance services in connection therewith.


August 11, 1978


Southwest announces that its wholly owned subsidiary, Midway (Southwest) Airway Co., will for the time being, defer its plans for the commencement of service from MDW.


August 21, 1978


Howard D. Putnam assumes position of President and CEO.


October 19, 1978


The Texas Aeronautics Commission grants Southwest authority to serve AMA and Beaumont/Port Arthur/Orange.


October 31, 1978


Herb Kelleher is honored in a surprise ceremony at the Southwest Maintenance Center as aircraft N52 is christened The Herbert D. Kelleher.


October 31, 1978


The Board of Directors of Southwest declares the Company's regular quarterly cash dividend on the current 3,000,000 issued and out-standing shares of Southwest Common Stock in the amount of $ .07 per share. This cash dividend will be paid on November 28, 1978 to shareholders of record at the close of business on November 14, 1978. In additional action, the Board gives final approval to the purchase of a previously announced Advanced Boeing 737-200 jet aircraft to be delivered in February 1980, bringing the number of Boeing 737 in the Southwest fleet to 18. Southwest also places deposits with the Boeing Commercial Aircraft Company for options to purchase three additional Advanced 737-200 jet aircraft (numbers 19-20-21) to be delivered in early 1981.


November 10, 1978


Southwest boards and deplanes its millionth passenger in a calendar year at Dallas Love Field.


November 28, 1978


Construction begins on an additional Southwest passenger holding gate at SAT. A mid-December completion date is projected for gate 16 and a new curbside package express freight counter.


December 08, 1978


Southwest places thirteenth Boeing 737 aircraft into service.


December 11, 1978


The Civil Aeronautics Board grants Southwest HOU - MSY authority under the dormant route provision of the Airline Deregulation Act of 1978.


December 12, 1978


AMA service begins with five roundtrip nonstop flights each business day to DAL. Through and connecting service will be offered to AUS, HOU, SAT, CRP, and HRL.


December 15, 1978


Four joint usage jetway equipped gates connecting the departure lounge with the airplane, the first such gates at MAF. Jetway-equipped gates are now used at all cities Southwest serves.


December 27, 1978


Braniff Airways pleads no contest in a Louisiana federal court to charges it used illegal tactics to try to force Southwest lines out of business. U.S. Dist. Judge Edwin F. Hunter fines Braniff the maximum $100,000.


December 31, 1978


1978 Milestones Revenue passengers: 3,528,105 Trips flown: 54,816 Fleet: 13 aircraft Employees at yearend: 1,119 Cities opened: AMA Carried 51% more passengers than carried in 1977


Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries


1979

January 09, 1979


Southwest announces that it is advancing the startup date of service between Beaumont/Port Arthur/Orange and DAL, AMA, LBB, MAF and ELP by almost 60 days to Monday, March 5, 1979.


January 23, 1979


Application is filed with the Civil Aeronautics Board seeking automatic entry authority to serve DAL-MSY under provisions of the 1978 Deregulation Act.


January 23, 1979


Southwest Board of Directors declares a 3-for-2 stock split of the Company's common stock to be distributed on February 23, 1979 to shareholders of record at the close of business on February 9, 1979. The stock split will result in an additional 1,500,000 shares of the Company's common stock issued. The Board also declared a quarterly cash dividend of $ .07 per share to be paid on March 23, 1979 to shareholders of record at the close of business on March 9, 1979.


January 25, 1979


MSY service begins with one daily HOU roundtrip. This marks our first scheduled interstate flight, the first time Southwest flies outside the State of Texas.


February 08, 1979


Southwest takes delivery of the 14th 737-200 Advanced Boeing aircraft.


February 12, 1979


A new type of denied boarding compensation program is introduced on an experimental basis between February 12, and March 31. Should a confirmed passenger on the Houston/New Orleans segment not have a seat on Southwest Airlines' 737, Southwest will pay that passenger $737.


February 12, 1979


Southwest increases to seven the number of weekday roundtrip flights between HOU and MSY with six roundtrip flights on Saturday and five roundtrip flights on Sunday


March 05, 1979


Service begins from Jefferson County Airport (Beaumont/Port Arthur/Orange – BPT) to DAL with four nonstop flights each business day. Continuing and connecting service offered to MAF, LBB, ELP, and AMA. Service from BPT ends on Sept. 5, 1980.


April 05, 1979


During the first quarter 1979, Southwest boarded 1,038,657 passengers, establishing a new quarterly boarding record of over one million passengers boarded during a single quarter.


April 24, 1979


At their annual meeting, shareholders of Southwest re-elect all seven incumbent directors and add a new director, Howard D. Putnam. Shareholders approve three amendments to the Company's profitsharing plan and adopt a charter amendment increasing authorized Common Stock 5,000,000 to 15,000,000 shares.


April 25, 1979


Southwest takes delivery of the 15th 737-200 Advanced Boeing aircraft.


May 01, 1979


Southwest places the 15th 737-200 Advanced Boeing aircraft into service.


May 25, 1979


Southwest records its largest single day in passenger boardings when it carries 17,928 passengers.


June 01, 1979


Southwest increases service between DAL-HOU by five roundtrip flights, Monday through Friday; adds nonstop MAF-AUS service; expands flights between the HRL and its other markets.


June 18, 1979


Eight Anniversary


July 01, 1979


Records established in passengers carried for both the month of June, 1979, when it boarded 461,800 passengers, the largest passenger traffic month in Southwest's history, and for the quarter when Southwest again exceeded one million passengers carried with 1,290,487 passengers boarded systemwide.


August 01, 1979


The Corporate Headquarters move from 1820 Regal Row to 8008 Aviation Place is complete.


August 01, 1979


Revenue passenger miles increased 59% in July 1979 to a new high of 154.8 million, passengers carried increased 49% to 480,730 setting a record, and load factor for the month was 75.8%. ASMs were up 55%.


August 28, 1979


Southwest Board of Directors in its regular bimonthly meeting declares a dividend of $.07 per share on the Company's Common Stock, its twelfth consecutive dividend payable on September 25, 1979 to shareholders of record on September 11, 1979.


August 30, 1979


Southwest introduces Cubic-Western Data self-ticketing machines in all cities. By swiping their credit card in the machine, Customers are able to buy a ticket and go directly to the gate.


September 01, 1979


Travelers greeted by new look of love with the introduction of new Customer Service Agent and Operations Agent uniforms. The new uniforms feature a red blazer, vest and skirt, or tailored hot pants with blazer.


September 28, 1979


The Civil Aeronautics Board grants Southwest's application for DAL-MSY automatic entry route. Southwest inaugurates service with three roundtrip flights weekdays.


October 01, 1979


Announcement made that during the first quarter of 1980 Southwest will open a 25,000 square foot Consolidated Reservations Center in SAT at a location west of IH-10 on Medical Drive.


October 08, 1979


Two related transactions are finalized by Southwest which provide long-term financing for aircraft acquisitions and general working capital purposes.


October 16, 1979


Southwest third quarter earnings reflect 33% increase in operating profit. Net earnings reach $1.09 per share.


October 22, 1979


Board of Directors declares a dividend of $.07 per share on the Company's common stock, the Company's thirteenth consecutive, payable on December 18, 1979 to shareholders of record on December 4, 1979.


October 23, 1979


Southwest takes delivery of the 16th 737-200 Advanced Boeing aircraft.


October 24, 1979


Southwest places the 16th 737-200 Advanced Boeing aircraft into service.


November 05, 1979


For the first time in Southwest history, HOU boarded more than one million passengers in an annual period by having boarded 1,010,061 passengers for the first ten months of 1979.


November 07, 1979


Southwest increases service between DAL-MSY, HOU-MSY, DAL-HOU, ELP-MAF, HOU-SAT, CRP-HOU, and nonstop service DAL-AUS with the addition of three -200s, bringing the fleet total to 18 -200's.


November 30, 1979


The conversion of Southwest's aircraft from 112 to 118 seats is complete while still maintaining our popular lounge seating.


December 05, 1979


Southwest revenue passenger miles increased 60% during November 1979 to approximately 141.8 million RPM's compared to 88.4 million RPM's during the same month of 1978. Passenger boardings for November were up 46% from the same month a year ago.


December 07, 1979


Southwest saves 1,503,975 gallons of jet fuel between December 10 and March 1 by canceling 10% of its weekly departures. This places Southwest schedule at its pre-November 1979 level when additional flights were added.


December 12, 1979


A United States Senate and House Conference Committee unanimously approve a compromise amendment which authorizes limited interstate service from Love Field. The Amendment would allow interstate service from Love Field to contiguous states. The Amendment must go to the Full House and Senate for approval. The Amendment, known as the Wright Amendment, is later approved.


December 28, 1979


Southwest files with CAB on December 27, 1979 for a fare increase of approximately 10.8% to be effective as early as January 8, 1980. Cost of fuel soared 95% since the beginning of 1979.


December 31, 1979


1979 Milestones Revenue passengers: 5,000,086 Trips flown: 75,837 Fleet: 18 aircraft Employees at yearend: 1,630 Cities opened: MSY, BPT Flew first interstate flight (MSY) in January


December 31, 1979


Yearend passengers carried totaled 5,000,086 -- up 42% over the 3,528,105 passengers carried in 1978. Average load factor for 1979 was 68.33%, up from 67.38% in 1978.


1980

January 10, 1980


Southwest returns the Boeing 727-200 aircraft that was under lease from Braniff International.


January 13, 1980


Southwest continues operations even though it was struck January 13 by the International Association of Machinists. The Company operated 12 of its 18 -200 aircraft. A total of 901 weekly departures were still offered.


January 18, 1980


Southwest is informed that the International Association of Machinists voted to accept the last offer the Company made on January 10, 1980 prior to the strike. Southwest resumes normal operation February 1.


January 30, 1980


Southwest announces that it selected DAL-TUL as its 1980 Automatic Market Entry route and filed with the CAB for DAL-OKC and DAL-ABQ route authority.


February 08, 1980


Southwest announces plans to start service to OKC April 1; TUL April 2; and ABQ April 3.


February 26, 1980


Southwest Board of Directors increases the quarterly dividend to $.08 per share on the 4,566,500 issued and outstanding shares. The cash dividend will be paid on March 28, 1980 to shareholders of record at the close of business on March 8, 1980.


March 28, 1980


Southwest files with the CAB a Travel Agency Net Discount Program, which features the pre-purchase of ticket books by travel agents at the 10% discount. To be called "Ticknet".


April 01, 1980


Southwest inaugurates service to OKC with seven roundtrips weekdays.


April 02, 1980


Southwest inaugurates service to TUL with seven roundtrips weekdays.


April 03, 1980


Southwest inaugurates service to ABQ with three roundtrips weekdays.


April 07, 1980


For the first quarter of 1980 , Southwest flew 383.8 million RPMs, an increase of 20.8% over the previous first quarter of 1979, and carried 1,189,745 passengers for the first quarter of 1980, a 14.5% increase compared to the same period of 1979.


April 22, 1980


At their annual meeting, shareholders re-elect all seven incumbent members of the Company's Board of Directors. Board of Directors declares, for the second consecutive quarter, a dividend of $.08 per share of the Company's common stock payable on June 26, 1980 to shareholders of record on June 12, 1980.


May 05, 1980


Southwest announces the highest passenger traffic in its history with a 22.8% increase to 498,083 passengers in April 1980, compared to 405,664 passenger in April 1979.


June 04, 1980


Monthly passenger boardings for May, which exceeded 500,000 for the first time in Company history, were 545,858.


June 18, 1980


Ninth Anniversary. Southwest defers its scheduled July fare increase again and pledges to hold fares at their current level as long as possible.


June 24, 1980


Southwest Board of Directors approves the purchase of three new -200 aircraft to be delivered during the first quarter of 1982.


July 03, 1980


Southwest achieves record passenger traffic levels for the month of June 1980 and for the second quarter with passenger boardings of 55,364 for June and 1,595,305 passengers for the quarter.


July 16, 1980


Southwest inaugurates nonstop ELP-ABQ service with three roundtrip flights each weekday and two roundtrip flights on both Saturday and Sunday.


July 22, 1980


Southwest second quarter net income increases 91%; six months earnings up 63%.


August 26, 1980


Board of Directors declares a 3-for-2 stock split to be distributed on September 22, 1980 to shareholders of record at the close of business on September 8, 1980. This split increases the number of outstanding shares from 4,566,500 to 6,849,750 shares.


September 05, 1980


Service terminates at Beaumont/Port Arthur/Orange (BPT) for economic reasons.


September 08, 1980


Southwest reinstates DAL-IAH service with seven roundtrips weekdays. In conjunction with the reopening, Southwest offers its $24 Pleasure Class fare on all 118 seats between DAL-IAH for 30 days. Complimentary cocktails are offered, as well as inflight contests on selected flights. Service from IAH ends on Apr. 2, 2005.


September 12, 1980


Southwest announces filing with the Securities and Exchange Commission a Registration Statement relating to the proposed public offering of 600,000 shares of common stock. This will increase Southwest outstanding stock from 6,861,000 to 7,461,000 shares after giving effect to the 3-for-2 stock split previously announced. Net proceeds from the offering will be added to the Company's working capital and used to acquire -200 aircraft, which are scheduled for delivery in December 1980.


October 01, 1980


Flight Attendants receive a new uniform featuring a brown suit jacket, cream blouse, and a "V" neck sweater as well as a logo scarf complimenting the outfit.


October 02, 1980


Southwest introduces new flight schedule offering more service between IAH-DAL and direct service between ABQ-IAH and ELP-SAT.


October 06, 1980


Southwest achieved record traffic levels for September 1980 and for the third quarter with passenger boardings of 500,884 during September and 1,642,449 for the quarter.


October 27, 1980


Board of Directors confirms orders for three additional -200 aircraft, placed deposits for six additional 737's, declared a fourth quarter dividend and will take delivery of a total of nine more 737's by 1983.


November 05, 1980


Southwest extends its $24 Pleasure class fare between DAL-IAH through January 4. Southwest announces it will present a check to the mayors and city councils of SAT, DAL, and HOU representing $1 for every passenger boarded on the DAL-HOU route between November 8 and January 4 to celebrate the tenth Christmas of service by Southwest.


November 06, 1980


Southwest recorded passenger traffic levels for October 1980 with boardings of 547,868, an increase of 25% over October 1979.


November 07, 1980


Southwest will inaugurate HOU-TUL nonstop service with three roundtrip flights beginning Thursday, December 4, 1980. Southwest will inaugurate OKC-HOU nonstop service with three roundtrip flights beginning Thursday, December 18.


December 03, 1980


Southwest christens our 22nd aircraft, The Rollin W. King. This is the first 737 to be completely owned by Southwest.


December 08, 1980


Southwest continued to achieve record breaking passenger traffic levels during November 1980, with boardings of 494,690 an increase of 12% over November 1979.


December 30, 1980


Southwest files with the CAB for overall fare increase of approximately 8.4% to be effective January 12, 1981. This is the first increase in over a year.


December 31, 1980


1980 Milestones Revenue passengers: 5,976,621 Trips flown: 91,143 Fleet: 23 aircraft Employees at yearend: 1,839 Cities opened: OKC, TUL, ABQ, IAH


December 31, 1980


Southwest achieved record traffic statistics for 1980 reflecting a 28% increase in revenue passenger miles and a 20% increase in passenger boardings to 5,976,621 compared to 1979 results. The load factor for the year was 68.16%.


1981

January 01, 1981


Houston (Hobby) Provisioning opens.


January 12, 1981


Southwest announces agreement with Trans European Airways to lease a Boeing 737-200 for a period of up to 26 months beginning March 1, 1981.


January 23, 1981


Southwest takes delivery of it 24th aircraft. This aircraft is christened The Donald G. Ogden after retiring Vice President Flight Operations Donald G. Ogden.


February 04, 1981


San Antonio Reservations Center (SRC) opens and becomes our second Reservations Center.


February 24, 1981


Board of Directors declares a dividend of $.08 per share on the Company's common stock. This dividend, the Company's eighteenth consecutive, is payable on March 31, 1981 to shareholders of record on March 16, 1981.


March 18, 1981


Southwest advises the Boeing Company of Seattle that it would be interested in pursuing an agreement to purchase ten Boeing -300s and to take options on ten more if Boeing decides to build the new aircraft. Southwest understands deliveries would begin in 1984. In 1980, the base purchase price would be $16.2 million.


April 06, 1981


For the first quarter of 1981, RPMs were up 41% to 539.7 million. ASMs for the quarter increased 40% to 840 million. Passengers carried increased 35% to 1,600,427. Load factor for the quarter was 64.25%, up from 63.86%.


April 15, 1981


The public offering of 750,000 shares of Southwest common stock as a price of $53 1/8 per share is announced by the First Boston Corporation, manager of the underwriting syndicate. Net proceeds will be used to acquire six new -200s scheduled for delivery between December 1981 and May 1982.


April 28, 1981


Board of Directors approves the purchase of five additional -200s. The Board of Directors also declares a dividend of $.08 per share on the Company's common stock. This dividend, the Company's nineteenth consecutive quarterly dividend, is payable on June 30, 1981. Shareholders re-elect all seven incumbent members of the Company's Board of Directors.


May 15, 1981


Southwest increases its summer schedule by 18% over its July 16, 1980 schedule. Weekly departures will increase to 2,256 flights making 266,208 seats available systemwide.


June 18, 1981


Tenth Anniversary. In a special ceremony, aircraft N68 is christened The Winning Spirit and dedicated to our original Employees.


June 23, 1981


With the approval of the Board of Directors, Southwest signs contracts with The Boeing Company of Seattle for the purchase of ten 737-300 aircraft and options on ten more. In 1980 dollars, the base price of a Boeing 737-300 is $16.2 million. Southwest will operate the aircraft with 142 seats.


July 07, 1981


For the second quarter of 1981, RPMs were up 12% to 160.2 million, ASMs increased 20% to 939.7 million, passengers carried increased 13% to 1,810,101 and load factor for the quarter was 64.94%.


July 28, 1981


Southwest's second quarter results set new second quarter operating and financial records. Operating expenses increased 36%. As a result operating income increased 4% and net income increased 28%.


August 05, 1981


Highest passenger boardings in Company history recorded for July 1981, boarding 630,177 passengers. This was a 10% increase over July 1980.


August 25, 1981


"Loving You Is What We Do" is the theme of a multi-media advertising campaign launching Southwest's second decade of service. Board of Directors declares a 5-for-4 stock split to be distributed on October 23, 1981 to shareholders of record at the close of business on September 28, 1981. The Board also declare the Company's regular quarterly dividend of $.08 per share on 8,326,000 shares currently issued and outstanding.


September 03, 1981


Southwest passenger traffic during the month of August set an all-time high for the month. Southwest flew 205 million RPM's, an increase of 3.7% over August 1980. Passenger boardings increased 2.8% to 586,307.


September 09, 1981


Southwest increases HOU service, adds five roundtrips between HOU-MSY, expands DAL service, and retains 98% of current schedule for fall 1981.


September 22, 1981


Howard D. Putnam, President of Southwest announces his resignation to become President and COO of Braniff International. Also resigning to join Putnam at Braniff is Philip Guthrie, Southwest Vice President Finance. The Board of Directors asks Herb to serve as acting President and CEO, in addition to Chairman of the Board.


October 09, 1981


Southwest retains GSD&M, one of the most successful full service advertising, marketing, and public relations firms in Texas, to handle its account. The Bloom Agency resigned to handle Braniff's account.


December 07, 1981


"Pick-a-Pack" books of discount tickets introduced during the Christmas holidays. Individual purchases of the books realize a 16 percent savings in the form of bonus tickets.


December 31, 1981


1981 Milestones Revenue passengers: 6,792,927 Trips flown: 110,301 Fleet: 27 aircraft Employees at yearend: 2,129 Load Factor: 63.58%


Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries


1982

January 04, 1982


Southwest joins Area Settlement Plan (a central "clearing house" for transactions between travel agencies and airlines).


January 31, 1982


Phoenix Provisioning base opens.


January 31, 1982


Southwest inaugurates service from LAS with five daily flights to eleven cities; PHX with 13 daily flights to twelve cities; and SAN with six daily flights to eleven cities.


February 18, 1982


Service from Kansas City (MCI) opens with six daily flights.


February 23, 1982


Herb, our Chairman, agrees to permanently assume the additional positions of President and Chief Executive Officer of Southwest Airlines. Board of Directors declares a dividend of $.08 per share on the Company's 10,407,500 shares currently issued and outstanding. This cash dividend will be paid on March 31, 1982, to shareholders of record at the close of business on March 15, 1982.


April 01, 1982


Houston Ground Service (GSE) opens.


April 06, 1982


For the first quarter of 1982, RPMs increased 9%. Passengers boarded increased 2% and ASM's increased 24%. Load factor was 56.24%.


April 23, 1982


Net income (unaudited) for the first quarter was $3,490,000, which represents earnings per share of $.34. Earnings were down 50% and total revenues were up 7.4%.


May 18, 1982


Southwest filed with the Securities and Exchange Commission a Registration Statement relating to the proposed public offering $25,000,000 Convertible Subordinated Debentures Due 2007.


May 20, 1982


Southwest announces public offering of $35,000,000 of 10% Convertible Subordinated Debentures Due 2007.


June 01, 1982


Marcy Lardon assumes the position of Vice President Personnel and Paul A. Granger joins Southwest as Treasurer.


June 18, 1982


11th Anniversary.


June 24, 1982


In celebration of its 11 years of service, from this date until December 31, 1982, the last flight on Friday night in the DAL-HOU, MAF-TUL markets, the fare will be $11.


July 01, 1982


Robert W. Lawless joins Southwest as Vice President Finance and CFO


July 06, 1982


Southwest launches "Love That Spirit" advertising campaign.


July 07, 1982


For the second quarter of 1982, RPMs were up 26.2%. Passengers boarded were up 63.77%.


July 19, 1982


Revenues for the second quarter increased 15%. Operating expenses increased 21%.


July 27, 1982


Southwest's Board of Directors Executive Committee announces the purchase of three additional -200s bringing to 41 the number of -200s on firm order or owned in the fleet. The three aircraft are scheduled for delivery in May and June 1983, with the option of delivery as late as December 1983.


August 06, 1982


Southwest flew an all time record 288.0 million RPMs during July, up 34%. Passengers boarded increased 19% and load factor was up slightly to 67.8%


August 24, 1982


Board of Directors declares the Company's regular quarterly currently issued and out-standing. This 24th consecutive cash dividend will be paid on September 30, 1982 to shareholders of record at the close of business on September 10, 1982.


August 25, 1982


Southwest files a registration statement covering 750,000 shares of common stock. The net proceeds from the proposed sale of the common stock will be applied toward the acquisition of nine new -200 aircraft scheduled for delivery between January and June 1983.


September 18, 1982


Southwest inaugurates service from LAX with three daily flights.


September 20, 1982


Sam Coats joins Southwest as Vice President External Affairs.


October 06, 1982


43% increase in RPMs for September 1982 Announces and a 40% increase in RPM's for the third quarter of 1982.


October 11, 1982


Board of Directors, in a special meeting held Saturday, October 9, declares the Company's 25 consecutive dividend of $.08 per share on 11,171,562 shares currently issued and outstanding, payable on December 22, 1982, to shareholders of record at the close of business on December 2, 1982.


October 31, 1982


Southwest inaugurates service from SFO, our sixth new market in 1982, with four daily flights. SFO closes on Mar. 4, 2001 and reopens on August 26, 2007.


December 15, 1982


Board of Directors declares a 2-for-1 stock split of the Company's Common Stock to be distributed on January 21, 1983 to shareholders of record at the close of business on December 29, 1982. The split increased the number of outstanding shares from 11,171,562 to 22,343,124 shares.


December 16, 1982


Official opening of $2.2 million expanded and remodeled facilities at HOU.


December 29, 1982


Southwest completes an agreement to transfer the tax benefits for its three most recently acquired aircraft with the proceeds of more than $11 million being used as additional working capital and to aid in the financing of expansion, which has added ten -200 aircraft to its fleet during 1982.


December 31, 1982


1982 Milestones Revenue passengers: 7,965,554 Trips flown: 140,030 Fleet: 37 aircraft Employees at yearend: 2,913 Cities opened: LAS, PHX, SAN, MCI, LAX, SFO Load factor: 61.6%


December 31, 1982


Yearend passengers boarded in 1982 were 7,965,554 with a load factor of 61.6%. These statistics reflect our expansion which has resulted in a 35% capacity increase for 1982.


1983

February 08, 1983


T.J. LUV is born! The creation of author and illustrator Winifred Barnum Newman, T.J. LUV is featured in her book, Gumwrappers and Goggles, (the tale of a jet).


February 10, 1983


An expanded and convenient 4,000-square-foot freight facility opens at HOU.


February 15, 1983


Southwest files a Registration Statement with the SEC covering the proposed public offering of 1,000,000 shares of common stock. This offering brings to 22,551,916 the number of shares outstanding. The Southwest Employees' Association, a non-affiliated union representing Southwest's Flight Dispatchers and Stock Clerks, signs a seven year collective bargaining Agreement.


February 22, 1983


Board of Directors declares the Company's 26th consecutive quarterly dividend of $.04 per share. This cash dividend will be paid to shareholders of record at the close of business on March 15, 1983.


February 23, 1983


Southwest announces the public offering of 1.2 million shares of its common stock at a price of $32.00 per share. The number of shares offered was increased by 200,000 shares over the 1,000,000 shares covered by the Registration Statement filed with the SEC on outstanding to 23,551,916.


March 22, 1983


A new Cargo Test Program is implemented in MCI aimed at travel agencies handling corporate accounts and if successful, will be implemented throughout Southwest's system.


March 24, 1983


Southwest and the International Brotherhood of Teamsters, representing Southwest's aircraft mechanics and cleaners, sign a five year contract.


April 05, 1983


Southwest flew 313.1 million RPMs during March, an increase of 35.3% over March 1982. Passengers boarded were 815,047, an increase of 30% and load factor was 63% compared to 58.4% in March 1982.


May 09, 1983


Southwest announces the purchase of three additional -200 aircraft, bringing to 44 the number of -200 aircraft on firm order or currently in the Southwest fleet.


May 11, 1983


Southwest Airlines' Pilot Association voluntarily adopts a one-year pay freeze effective August 31, 1983.


May 25, 1983


Southwest takes delivery of two new -200 aircraft with new interior and galley design and 122 seating capacity.


May 26, 1983


Southwest inaugurates service from Denver (DEN) with six roundtrips per day. DEN closes on Sept. 30, 1986 and reopens in 2006


June 14, 1983


Southwest Airlines Eurofinance N.V., a subsidiary of Southwest, issues $35,000,000 of 6 3/4% Convertible Subordinated Debentures due 1998; convertible in Southwest Common Stock at $47 7/8 per share; and guaranteed on a subordinated basis as to payment of principal, Premium, if any, and interest by Southwest.


June 18, 1983


12th Anniversary.


July 01, 1983


El Paso Provisioning opens.


August 27, 1983


Board of Directors declares the Company's 28th consecutive quarterly dividend of $.04 per share on the 23,551,916 shares currently issued and outstanding to be paid September 30, 1983 to shareholders of record at the close of business on September 9, 1983.


September 08, 1983


Southwest leases two Boeing 727-200 aircraft for one year.


September 22, 1983


Major schedule increase which adds 3.13% capacity and nonstop SFO-SAN, ELP-LAX, and SAT-LAX service.


October 25, 1983


Board of Directors declares the Company's 29th consecutive quarterly dividend of $.04 per share on 23,551,916 shares to be paid on December 20, 1983 to shareholders of record at the close of business on December 6, 1983. Mr. Walter M. Mischer, Sr. of Houston is elected to the Board of Directors.


October 26, 1983


Albuquerque Provisioning opens.


November 16, 1983


Southwest begins retrofitting the fleet with new, shiny interiors of leather and warm earth tones.


December 20, 1983


Board of Directors declares 5-for-4 stock split of the Company's Common Stock to be distributed on January 27, 1984 to shareholders of record at the close of business on January 3, 1984, record at the close of business on January 3, 1984, increasing its number of outstanding shares from 23,551,916 to 29,439,895 shares of Common Stock.



January 23, 1984


Southwest moves to Terminal One, officially opening the new facilities at LAX. Southwest occupies the first ticket counter at Terminal One as well as the first baggage claim area.


January 24, 1984


Southwest's (unaudited) net income for the year ended December 31, 1983 was a record $40,867,000, an increase of 20% over the $34,004,000 earned in 1982.


February 24, 1984


Southwest announces the acquisition of two additional 727-200s that were on lease from People Express.


February 27, 1984


Southwest inaugurates service to LIT with six daily flights.


February 28, 1984


Southwest declares 30th consecutive dividend of 3.25 cents per share on the 29,439,895 shares currently issued to be paid on March 27 to shareholders of record at the close of business on March 13, 1984.


March 03, 1984


Aircraft N96 is christened The Fred J. Jones in dedication to one of our original Employees and Mechanics.


April 05, 1984


For the first quarter of 1984, RPMs increased 27%. Passengers boarded increased 12% and ASMs increased 28%. Load factor was 62.5%.


April 17, 1984


Net income (unaudited) for the first quarter ended March 31, 1984, was a record $10,224,000, a 99.8% increase over first quarter of 1983. Earnings per share were $0.35. Total revues were up 31.9%.


May 03, 1984


Herb announces the signing of a new, two-year contract with the Southwest Airlines Pilots' Association. The contract calls for a two-year freeze on trip pay.


June 01, 1984


Houston Pilot Base opens—our first crew base outside of Dallas.


June 18, 1984


Thirteenth Anniversary


July 05, 1984


The second quarter of 1984 was a record quarter for the airline. RPMs increased 26.3%, ASMs increased 31.3%. Passengers boarded increased 15.5%. Load factor was 60.12%.


July 12, 1984


Herb announces the signing of contracts with The Boeing Company of Seattle for the purchase of 21 Boeing -300 aircraft, in addition to the ten already on order. Southwest also takes options on 14 -300s for the time period 1986-89.


July 19, 1984


Revenues for the second quarter increased 22.8% to $137,565,000 and operating expenses increased 30.9% to $118,222,000, while revenues for the first six months increased 27% to $262,633,000 and operating expenses increased 30.1% to $227,743,000. Net income for the first six months of 1984 was a record $24,145,000.


July 19, 1984


Revenues for the second quarter increased 22.8% to $137,565,000 and operating expenses increased 30.9% to $118,222,000, while revenues for the first six months increased 27% to $262,633,000 and operating expenses increased 30.1% to $227,743,000. Net income for the first six months of 1984 was a record $24,145,000.


August 21, 1984


Southwest and the International Association of Machinists and Aerospace Workers, AFL-CIO (IAM), representing Southwest's Passenger and Fleet Service Employees sign a five-year collective bargaining agreement effective until March 1, 1989.


September 28, 1984


Southwest names John Douglas Owen as Treasurer, effective October 15, 1984.


October 04, 1984


For the third quarter of 1984, Southwest flew 1,247.5 million RPMs, an increase of 22%, ASMs increased 30% and passengers boarded increased 16%. Load factor was 58.85%.


October 08, 1984


Southwest agrees to purchase from Rediffusion of Great Britain, a multi-million dollar -300 flight simulator for pilot training. It is rapidly convertible to a -200 configuration, as well. The simulator will be received in mid-1986.


October 19, 1984


Revenue for the third quarter increased 21% to $139,806,000 and operating expenses increased 26% to $121,821,000 resulting in a third quarter operating profit of $17,985,000. Net income was $14,159,000, a 20% increase.


October 23, 1984


Southwest declares 33rd consecutive quarterly dividend of 3.25 cents per share on the 29,502,272 shares currently issued to be paid on December 28 to shareholders of record at the close of business on December 4, 1984.


November 01, 1984


Donald G. Valentine joins Southwest as Vice President Marketing.


November 08, 1984


Southwest announces that East/West Network is the new publisher of Southwest's inflight magazine.


November 30, 1984


Southwest takes delivery of first Boeing 737-300.


December 10, 1984


William Q. (Bill) Miller assumes position of Vice President Inflight Services.  Gary Barron assumes position of Vice President General Counsel.


December 16, 1984


Herb and Brigadier General Charles E. ("Chuck") Yeager, the pioneer test pilot who first surpassed the speed of sound, host an Inaugural Dinner saluting the first 300 series aircraft in Southwest's Boeing 737 fleet. Along with 600 guests, Bob Hope is on hand to help celebrate the introduction of our new jetliner, The Spirit of Kitty Hawk.


December 17, 1984


Southwest's historic Inaugural Flight ceremonies, unveiling the first 300 series aircraft in Southwest's Boeing 737 fleet as "Kitty Hawk." The inaugural flight takes place exactly 81 years after the Wright Brother's Historic flight on Dec. 17, 1903.


December 20, 1984


Southwest takes delivery of two 737-300 aircraft.


December 31, 1984


1984 Milestones Revenue passengers: 10,697,544 Trips flown: 200,124 Fleet: 54 aircraft Employees at yearend: 3,934 Cities opened: LIT Load Factor: 58.5%


December 31, 1984


Southwest concludes a record year with 4,669.4 million RPMs flown, a 20% increase over 1983.


Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries


1985

January 24, 1985


Southwest's (unaudited) net income for the year ended December 31, 1984, was $49,724,000, a 22% increase over the $40,867,000 earned in 1983.


January 29, 1985


Announces plans to start service to STL, and MDW on March 17.


February 08, 1985


Southwest names Ronald McDonald Houses as our primary charity.


February 26, 1985


Southwest declares the 34th consecutive quarterly dividend of 3.25 cents per share on the 29,532,272 shares currently issued to be paid on March 28, to shareholders of record at the close of business on March 12, 1985.


March 04, 1985


Announces the implementation of a fare adjustment in select markets throughout the system effective March 17.


March 07, 1985


Paul J. Quinn assumes the position of Vice President Schedule Planning.


March 11, 1985


Southwest and Muse Air jointly announce that they have entered into a definitive agreement for Southwest to acquire Muse Air by merging a wholly-owned subsidiary of Southwest into Muse Air.


March 17, 1985


Southwest inaugurates service on St. Patrick's Day out of STL, with 19 daily flights, and MDW, with eight daily flights, and offers introductory fares of $17 for 17 days. St. Louis Provisioning Base opens.


March 25, 1985


Southwest launches "Just Say When" advertising campaign.


March 29, 1985


Southwest exercises an option with The Boeing Company of Seattle to purchase an additional -300 for delivery in August 1986. Herb announces that for the fourth consecutive year Southwest ranked number one in Customer complaints when compared to all other major and national carriers serving the continental U.S. according to the CAB/DOT.


April 08, 1985


Southwest announces, as part of its plans for accelerating the expansion of its Phoenix hub, it will inaugurate PHX-ONT nonstop service on May 15.


April 23, 1985


Southwest's (unaudited) net income for the first quarter of 1985 was $5,323,000 compared to the $10,224,000 earned in the record first quarter of 1984. Operating revenues increased 8.5% to $135,673,000, while operating expenses increased 15.7% to $126,715,000. Southwest declares the 35th consecutive quarterly dividend of 3.25 cents per share on the 29,532,272 shares currently issued to be paid on June 28, to shareholders of record at the close of business on June 12, 1985.


May 15, 1985


Service begins from ONT with five daily flights and an introductory fare of $9 for 9 days.


May 22, 1985


Southwest announces nonstop service from HOU to Jackson Hole, Wyoming throughout the 1985-86 ski season from December 21, 1985 through April 5, 1986.


June 18, 1985


14th Anniversary.


June 25, 1985


Southwest Airlines and Muse Air consummate the acquisition whereby Muse Air becomes a wholly owned subsidiary of Southwest. Herb will be the Chairman of the Board of the two Companies, and remain President and CEO of Southwest. Southwest pays approximately $40.5 million in cash and approximately $20 million in stock for Muse Air.


July 01, 1985


Robert W. Lawless is promoted to Executive Vice President Chief Operations Officer and Colleen C. Barrett is promoted Vice President Administration.


July 02, 1985


For the second quarter of 1985, Southwest flew 1,471.1 million RPMs, a record quarter for the airline. Passengers boarded numbered 3,186,906, a 16.7% increase. This is the first time in the company's history it has boarded three million passengers in one quarter.


July 03, 1985


Southwest announces that on July 14, 1985 it will implement its previously announced policy of equalizing two-tier fares in markets served by Muse Air.


July 12, 1985


Southwest offers nonstop service ABQ-LAX beginning July 14, 1985.


July 17, 1985


Southwest announces that it called for redemption on August 7, 1985 all of the outstanding 10% Convertible Subordinated Debentures Due 2007.


July 18, 1985


Southwest's (unaudited) net income for the second quarter was $19,154,000 a 37.6% increase over the $13,921,000 earned in second quarter 1984. Revenues increased 23.4% to $169,805,000 and operating ex¬penses increased 19.8% to $141,646,000.


August 29, 1985


Southwest breaks ground for multi-million dollar flight training center at Love Field. Target date for completion is mid-1986.


August 30, 1985


Southwest declares 36th consecutive quarterly dividend of 3.25 cents per share on the 32,254,211 shares currently issued to be paid on September 27, to shareholders of record at the close of business on September 10, 1985.


September 10, 1985


Southwest announces the return of five 727-200 aircraft operated from HOU by the end of 1985 and will replace them with the quieter Stage III Boeing 737-300 aircraft.


September 23, 1985


Southwest begins Senior Citizen Fares, offering those 65 years of age or older systemwide fares of $25 each way between 9:00 a.m. and 3:00 p.m., Monday through Friday.


October 01, 1985


Southwest moves to a new location at LAS. Southwest's new location is in Satellite Concourse C, operating from gates 21, 22, and 23. Southwest will also provide ground handling for Muse Air from the same gate area at McCarran. Operations from the new facilities begin October 10. First Message to the Field was held.


October 03, 1985


For the third quarter of 1985, Southwest flew 1,398.7 million RPM's, a 12.1% increase. Passengers boarded in the quarter increased 5.8% to 2,990,721. Load factor was 62.4%.


October 14, 1985


Southwest expands facilities at ABQ. Expansion of the lounge area will better accommodate the growing number of passengers. Two lengthened 12' ticket counters will allow checkin for four flights simultaneously. The 4,000 square foot renovated area will account for more queuing room and seating for passengers.


October 21, 1985


Underscoring its commitment to the revitalization of MDW, Southwest contributes $50,000 toward the installation of new acoustical fencing along the airport's southeast border. The MDW redevelopment program includes airfield renovation and terminal rehabilitation and is targeted for completion in 1990.


October 22, 1985


The third quarter 1985 represents the first financial quarter for which Muse Air results are incorporated in the Consolidated Statement of Income for Southwest. Muse Air contributed $386,000 to the total profit for the quarter. Revenues for the third quarter increased 14% to $160,077,000 and operating ex¬penses increased 12% to $136,571,000, resulting in a third quarter operating profit of $23,506,000, a 31% increase over the same quarter of 1984. The revenue totals for the first nine months (Southwest only) increased 16% to $465,555,000 with an increase in operating expenses of 16% to $404,932,000 producing a year-to-date operating profit of $60,623,000. Net income for the first nine months of 1985 was $41,286,000.


November 12, 1985


James C. Wimberly joins Southwest as Vice President Ground Operations.


November 13, 1985


Gary A. Barron is appointed Executive Vice President Corporate Services.


December 04, 1985


Opened new RUSH cargo facility at ELP.


December 09, 1985


Southwest announces that it filed a shelf registration statement, pursuant to Rule 415, with the Securities and Exchange Commission covering up to $200 million of debt securities which the company could issue from time to time. The First Boston Corporation and Shearson Lehman Brothers, Inc. have been named in the registration statement as poten¬tial underwriters. Net proceeds from the sale of the securities for acquisition of aircraft and related equipment and other general corporate purposes.


December 10, 1985


Southwest christens one of its Boeing 737-300s "The Texas Sesquicentennial" at HOU to celebrate Texas' 150th birthday.


December 21, 1985


Southwest inaugurates our first flight to Jackson Hole, Wyoming for ski season. The flight departs each Saturday from HOU and will be available through April 5, 1986.


December 31, 1985


1985 Milestones Revenue passengers: 12,651,239 vs. 11,595,602 Trips flown: 230,227 Fleet: 70 aircraft Employees at yearend: 5,271 Cities opened: STL, MDW, ONT Load factor: 61.2% For the first time in Company history, Southwest boards more than one million Customers in March.


1986

January 02, 1986


Southwest will implement a fare adjustment effective with the January 12 schedule. The fare adjustment equates to a systemwide increase of 5.9%. Southwest's last systemwide fare increase was March, 1985. Southwest to appeal the Order of the Depart¬ment of Transportation (DOT) which permits carriers which interline to provide service from DAL. The DOT Order refused to permit Continental to offer "through" service on a single ticket from DAL to points beyond the four states contiguous to Texas and would not allow Continental to advertise or promote service from DAL to points outside the Love Field service area, including listing in computer reservations, airline guides of flight schedules.


January 13, 1986


Introduced "Incredible Pair Fare," good between January 13 and March 6, offering $10 and $25 (one way) companion fares when one executive class ticket is purchased. Offer applies to flights departing between 9:00 a.m. through 3:00 p.m., Monday-Thursday. Southwest exercises an option with Boeing to purchase three additional -300s for delivery in June 1987.


January 17, 1986


The "Fly Now, Pay Less" ticket offer is introduced. Southwest lowers all long distance fares across its 25 city system to a ceiling of $98 each way (completely unrestricted). The offer is good between January 20 and February 13, 1986.


January 20, 1986


Announces unrestricted $25 fare between PHX and LAX or ONT. Good between January 20 and February 13, 1986.


January 28, 1986


Southwest's (unaudited) net income for the year ended December 31, 1985 was $47,278,000, a 4.9% decrease from the $49,724,000 earned in 1984.


January 29, 1986


Jim Parker is named Vice President General Counsel and Ron Ricks is named Vice President Governmental Affairs.


January 29, 1986


Southwest announces that it had reached a tentative agreement with the Southwest Airlines Pilots Association on a new four-year contract. The pact is subject to ratification by the membership of the Pilots Association.


February 05, 1986


Southwest opens new RUSH facility at LAX.


February 13, 1986


Muse Air officially changes its name to TranStar. Southwest names Jim Brunjes as new Vice President Systems, effective February 24, 1986.


February 24, 1986


Southwest renews its $25 Senior Citizens program through May 22, 1986. Senior Citizens can fly for $25 one way or $50 roundtrip.


February 28, 1986


Southwest announces that it issued $100 million of 9% senior notes due March 1, 1986. The First Boston Corporation and Shearson Lehman Brothers Inc. were the lead underwriters. Proceeds will be used to retire floating rate bank debt and to acquire new aircraft.


March 03, 1986


Herb co-hosts a reception with the Metro Nashville Airport Authority to dedicate the Airport's new West Terminal. Board of Directors declares the company's 38th consecutive quarterly dividend of 3.25 cents per share on the 32,254,220 shares currently issued and outstanding. This cash dividend will be paid on March 27, 1986 to shareholders of record at the close of business on March 11, 1986.


March 04, 1986


Southwest and Southwest Airlines Pilot Association reach an agreement for a new four-year contract effective until August 31. 1989. The labor contract includes a new hire rate, revised health benefits, savings program, and enhanced scheduling work rules.


March 13, 1986


Southwest names John G. Denison as Vice President Finance and CFO, effective March 24.


March 18, 1986


Inaugurates service to BNA (with eight daily flights) with an introductory fare of $25 to HOU and MDW through March 26.


April 02, 1986


Southwest and the Southwest Airlines Pilot Association sign a new four-year agreement.


April 07, 1986


For the first quarter of 1986, Southwest and Transtar flew a combined 1,544,4 million RPMs, an increase of 6.7% (joint) first quarter of 1985 - (1,191.6 million RPMs for Southwest). Combined year-to-date load fac¬tor was 54.9% (Southwest 54.4%).


April 10, 1986


Introduces new "Fun Fares" between MCI and MDW, OKC, and TUL for $29 (one way) and to ABQ for $49 (one way).


April 14, 1986


Announces $25 Senior Citizens fare valid on Saturdays.


April 17, 1986


Southwest's (unaudited) net income for the first quarter of 1985 was $2,727,000 compared to $5,323,000 in the first quarter of 1985. Revenue for Southwest increased one % to $137,145,000 and operating expenses in¬creased four % to $131,922,000. Revenues for TranStar were $36,449,000 while operating expenses were $34,561,000. TranStar's pre-tax income for the period in¬cluded a gain of $2,883,000 from the sale of certain 1986-87 aircraft delivery positions.


April 22, 1986


Declares the 39th consecutive quarterly dividend of 3.25 cents per share on the 32,254,220 shares currently issued to be paid on June 27, 1986.


May 07, 1986


Introduces "Fun Fares" in BNA, beginning May 11. Fares start at only $29 each way between BNA and HOU; $59 between BNA and AUS, CRP, MSY, HRL, MCI, OKC, and TUL.


May 14, 1986


Southwest will expand its PHX hub, effective with the June 3 schedule, by providing new daily nonstop service to MCI and SFO and additional nonstop service to LAX, OKC, SAN, SAT, and TUL. The new schedule reflects 430 flight departures weekly, providing 53,600 available seats weekly, 25% more than currently offered.


May 19, 1986


Southwest will expand its service from OKC and TUL effective with June 3 schedule. Also expanding service from SFO to PHX and connecting cities; from MAF to DAL, HOU, and AUS.


May 29, 1986


Southwest goes systemwide with Fun Fares with fares as low as $19 each way (based on roundtrip).


June 10, 1986


Participates with the City of Dallas Aviation Department in "Operation Firebird," an annual disaster exercise. Herb and Employees cook dinner at Ronald McDonald Houses across the system.


June 13, 1986


Introduces RUSH PLUS, a new same- or next-day door-to-door air express service. RUSH PLUS is an extension of the RUSH airport-to-airport express service.


June 18, 1986


15th Anniversary. Southwest receives the Presidential Citation Award for Private Sector Initiatives in the White House Rose Garden for our "Home for the Holidays" program which began in 1979.


June 24, 1986


Board of Directors thanks members of the Dallas City Council who voted to continue the voluntary noise control program at Love Field.


June 27, 1986


Customer contact Employees and management begin wearing summer "Fun Ware" clothes promoting the theme "Southwest Flyers Have More Fun." The summer uniforms consist of brightly colored surfer shorts, golf shirts and tennis shoes.


July 03, 1986


Ronnie Lopez, executive assistant to Arizona Governor Bruce Babbit, is presented Southwest's "Good Neighbor Award" at the 1986 annual awards banquet.


July 09, 1986


Southwest and TranStar Airlines flew a combined a 1791 million revenue passenger miles (RPMs) in the second quarter of 1986, a 3% increase above their 1985 figure. Load factor for the second quarter was 57.15%, a decrease form 64.61% for the same period in 1985.


July 14, 1986


Board of Directors declares a dividend of one common share purchase right for each outstanding share of Southwest's common stock, payable on July 31, 1986 to the shareholders of record on that date. Each right entitles its holder to buy from Southwest one share of the Company's common stock at an exercise price of $75.00. Southwest reaches a five year agreement with AMR Information Services, Inc., under which AMR Information Services' computerized reservation system will be used to host reservations activities for Southwest and TranStar Southwest announces the purchase of a -200 flight simulator from American Airlines.


July 21, 1986


Southwest's consolidated net income (unaudited) for the second quarter was $17,100,000, compared to $19,154,000 in the second quarter of 1985. Net income for the first six months of 1985 was $19,827,000, or $.61 per share, compared to $24,477,000 or $.83 per share for the same period last year. Revenue for Southwest decreased 7.8% to $156,603,000 and operating expenses were $34,826,000. The combined net income of Southwest and TranStar was $17,100,000 for the quarter, the second largest quarterly earnings to be reported in the entire history of Southwest, and the 53rd consecu¬tive quarter of positive results.


July 22, 1986


Southwest and TranStar announce that the Drive Through Ticket Counter at Mockingbird adjacent to the new Love Parking Lot immediately east of Cedar Springs will open August 1.


July 23, 1986


Southwest names Gary C. Kelly as the new Controller, reporting to CFO John Denison. He will be responsible for the accounting and financial systems.


August 01, 1986


Southwest's and TranStar's Drive Through Ticket Counter, adjacent to the new Love Field Parking Lot, officially opens. It was constructed in order to provide convenient parking for traveler's during construction at Love Field.


August 11, 1986


Introduces Fall Fun Fares in LAX beginning September 3. Fares start at only $19 each way between LAX and PHX; $39 LAX-ABQ and LAX-LAS; $49 LAX and AMA, AUS, LBB, and MAF; $79 BNA, MCI, MDW, OKC, STL, and TUL.


August 15, 1986


Introduces systemwide Fall Fun Fares beginning on September 3, the lowest Fun Fare being $19 and the highest being $79.00.


August 28, 1986


Southwest's multi-million dollar Training Center for Pilots and Flight Attendants officially opens to a host of city, community and airline officials, as well as Southwest Employees. The 21,000 square-foot Training Center houses the new $8 million Boeing 737-200/-300 aircraft simulator designed by Rediffusion Simulation, Inc. of Great Britain-the only one of its kind in the United States.


September 04, 1986


Celebrates the opening of three new gates at PHX, a $2 million expansion that increased the number of gates to eight. Southwest currently provides 64 daily flight departures from PHX.


September 30, 1986


Southwest ceases operations at Denver Stapleton International Airport (DEN).


October 06, 1986


First Annual LUV Classic golf tournament at Chase Oaks. $35,000 was donated to the Dallas Ronald McDonald House.


October 10, 1986


For the third quarter of 1986, Southwest and TranStar flew a combined 2031.2 million RPM'S, an increase of 19.7%. Combined year-to-date load factor was 57.9%, compared to 60.0% for the same period last year - (Southwest - 58.5%).


October 15, 1986


Offers people, ages 18 through 21, an opportunity to fly standby between CRP and HOU for just $15 each way with tickets available only through MoneyMaker automatic teller machines at one of the participating Corpus Christi 7-Eleven stores using any debit card or major credit card -- including Master Card, Visa or American Express. A "suitcase party" was held to kick off this promotion.


October 21, 1986


Southwest's (unaudited) net income for the third quarter of 1986 was $21,181,000, the largest quarterly net income ever recorded by Southwest in its15 year history, compared to $16,809,000 in the third quarter of 1985. Revenue for Southwest increased 6.2% to $169,972,000 and operating expenses increased only .8% % to $137,624,000. Revenues for TranStar were $37,780,000, while operating expenses were $35,429,000, resulting in an operating income of $2,351,000.


October 24, 1986


Announces the "Home for the Holidays" program for the seventh consecutive year.


October 28, 1986


Board of Directors declares the Company's 41st consecutive quarterly dividend of 3.25 cents per share on the 32,254,269 shares currently issued and outstanding at its meeting held October 28, to be paid on December 18, 1986 to shareholders of record at the close of business on December 3, 1986.


November 05, 1986


Exercises an option with Boeing to purchase two additional -300s for delivery in June 1988. This option exercise increased Southwest's firm orders to 20 additional - 300s for delivery through 1989. Southwest has eight -300 aircraft.


December 31, 1986


1986 Milestones Revenue passengers: 13,637,515 Trips flown: 262,082 Fleet: 79 aircraft Employees at yearend: 5,819 Cities opened: BNA


1987

January 13, 1987


For the fourth quarter of 1986, Southwest flew 2021.8 million RPMs, compared with the 1599.4 million RPMs flown the same period last year, a 26.4% increase. The load factor for the quarter was 61.3%, com¬pared to 58.4% in 1985. For the year ended December 31, Southwest flew 7,388.4 million RPMs, a 14% increase over the 6,482.8 million RPMs flown in 1985. The load factor for 1986 was 58.8%, com¬pared to the 59.6% figure of one year ago.


January 19, 1987


For the sixth year in a row, Southwest has achieved the best passenger complaint record of any continental U.S. air carrier, according to DOT figures. Southwest received only .47 complaints per 100,000 passengers in 1986 -- fewest of any airline in the 49 continental states. Only Hawaii's Aloha Airlines -- with a complaint ration of .25 in 1986 -- was lower.


January 21, 1987


Board of Directors declares the Company's 42nd consecutive quarterly dividend of 3.25 cents per share on the 32,254,269 shares currently issued and out¬standing to be paid on March 26, 1987 to shareholders of record at the close of busi¬ness on March 10, 1987.


January 23, 1987


Consolidated net income (unaudited) for the year ended December 31, 1986 was a record $50.0 million, a 5.8% increase from the $47.3 million earned in 1985. Total revenues for 1986 were $768.8 million, up 13.1% over the prior year, while the comparable operating expenses in¬creased 13.1% to $679.8 million. Record operating income was realized for the year, totaling $89.0 million, a 13.3% increase over the prior year.


February 01, 1987


Albuquerque Cargo facility opens.


February 02, 1987


Southwest will inaugurate new daily nonstop service PHX-BNA and the only direct, same plane service to BHM with the new March 10 schedule. In addition, the airline will offer one more daily nonstop flight to TUL, OKC, and two more daily nonstop flights to SAN. Southwest will take delivery of three 737-300s in early March, increasing the fleet to 20, in addition to the 46 owned 737-200s.


February 19, 1987


Announces increased nonstop flights between SFO and SAN. This brings the number of nonstop flights to eight daily between the two cities. Increases nonstop service from SAN to PHX, effective with the March 10 schedule. The two additional nonstop departures will increase the number of daily nonstop departures to PHX to nine.


February 25, 1987


Southwest, in conjunction with TransFirst Corporation (operator of the MoneyMaker ATM Network) will expand its Youth Standby program to HOU, DAL, and SAT, in addition to CRP beginning February 25. Through May 31, young adults ages 18 through 21, can fly between HOU, DAL, and SAT, or between HOU and CRP for only $15 one-way space available. Tickets can be purchased with any debit or credit card through the MoneyMaker automatic teller machines at participating 7-Eleven stores.


March 01, 1987


Phoenix Reservations Center (PRC) opens.


March 10, 1987


Birmingham (BHM) service begins, with nine daily flights. Southwest launches our latest advertising campaign and becomes known as "The Company Plane."


April 01, 1987


Southwest opens three additional crew bases—Inflight Bases in Houston and Phoenix and a Pilot Base in Phoenix.


April 03, 1987


Announces plans to inaugurate service to Detroit on June 4, 1987.


April 15, 1987


For the first quarter of 1987, Southwest flew 1,821.6 million RPMs, compared with the 1,544.4 million RPMs recorded for the same period in 1986, a 17.9% increase. ASMs increased 21.4% to 3,417.1 million from the first quarter 1986 level of 2,814.8 million. The year to date load factor is 53.3%, compared to 54.9% for the same period in 1986.


April 21, 1987


Southwest dramatically reduced the price of its Fun Fares by as much as 25%. The prices will now range from $19 to $85, requiring a 14-day advance reservation and purchase. Southwest is introducing a new one-day advance reservation fare to "out-compete" MaxSavers. The new "Fun Fares Too" will be the lowest priced, one-day advance reservation fare in the U.S. The fares have some restrictions and start as low as $25.


April 29, 1987


Southwest's (unaudited) consolidated net loss for the first quarter ended March 31, 1987 was $9,835,000, compared to net in¬come of $2,727,000 in the first quarter of 1986. This represents a loss per share of $.30 ($.30 fully diluted), compared to earn¬ings of $.08 ($.08 fully diluted) reported in the first quarter of last year. Consolidated revenue increased 3% to $178,383,000 and operating expenses increased 11.6% to $185,404,000, resulting in the first quarter operating loss of $7,021,000 compared to $7,111,000 of operating profit in the same quarter of 1986.


April 30, 1987


Southwest lowers its everyday unrestricted fares for flights from BHM to MDW and BNA by 20% One-way fares between BHM and MDW have been reduced to $69 for weekday travel and $59 for evenings and weekends. Between BHM and BNA, the lower one-way fares are $39 for weekday travel and $29 for evenings and weekends. Lowers business fares to $29 for travel between PHX and LAX. These fares are good for every seat, every flight, Monday through Thursday.


May 11, 1987


Expands the full-service freight product by adding air freight to its small package RUSH service between ELP, LAS, LAX, PHX, and SAN.


May 20, 1987


Announces the exercise of an option with Boeing to purchase one more -300 for delivery in May, 1989. Tenth year of service in MAF. Herb will be in MAF and LBB on May 21 to attend special birthday celebrations. In 1977, Southwest offered 11 weekly nonstop depar¬tures to DAL. Today that number has increased to 124 nonstop flights departing each week to DAL, ABQ, AUS, ELP, HOU. Same plane or connecting service links the area residents with 19 other great Southwest cities. More than 5.5 million Southwest Customers have benefited from the low fares that Southwest introduced in MAF ten years ago. Tenth year of service in LBB. In 1977, Southwest introduced service to LBB with just 11 weekly nonstop departures to DAL. Today that number has increased 99 nonstop flights per week to DAL, ABQ, AUS, ELP. Same plane or connecting service links LBB to 16 other great Southwest cities. More than 5.2 million Southwest Customers have benefited from Southwest service in the last ten years.


May 21, 1987


Southwest announces it will order 20 of the 122-seat (single-class) 737-500s and option 20 more, pending final agreements. The first 20 are for delivery beginning in March 1990 through 1991, while the optioned aircraft would be delivered starting in 1992.


June 04, 1987


Detroit (DTW) service begins, from the city's Metro Airport, with twelve nonstop flights daily.


June 18, 1987


16th Anniversary.


June 20, 1987


Filling a void for the shorthaul business traveler, Southwest introduces "The Company Club," a frequent flyer program based on total trips flown, regardless of distance that is the simplest and fastest way to receive free roundtrip tickets.


June 30, 1987


Tenth year of service in ELP. Herb was in ELP on June 29 to attend special birthday celebrations. In 1977, Southwest started service from ELP with just 21 weekly nonstop departures to DAL, LBB, and MAF. Today that number has increased to 248 nonstop flights departing each week to ABQ, AUS, DAL, HOU, LAS, LAZ, LBB, MAF, PHX, SAN, and SAN. In addition, same-plane or connecting service links ELP residents to 14 other Southwest cities. More than 6.6 million Southwest Customers have benefited from the low fares that Southwest introduced in 1977.


July 01, 1987


Chicago (Midway) Provisioning Base opens.


July 14, 1987


For the second quarter of 1987, Southwest flew 2,190.3 million RPMs recorded for the same period in 1986, a 22.3% increase. ASMs increased 19% to 3,7723.2 million from the second quarter 1986 level of 3,170.1 million ASMs. The second quarter load factor was 58%, compared to 56.5% for the same period last year.


July 15, 1987


Board of Directors declares the Company's 44th consecutive quarterly dividend of 3.25 cents per share on the 32,254,269 shares currently issued and outstanding to be paid on September 25, 1987 to shareholders of record at the close of business on September 9, 1987.


July 29, 1987


W.W. Franklin, President and CEO of TranStar announces that the Board of Directors of TranStar has made the decision to permanently cease all airline operations effective with the close of business on August 9, 1987, after which time TranStar will proceed with an orderly process of liquidation. Herb emphasized that the announced cessation of operation by TranStar would have absolutely zero effect on Southwest's present or future operations.


July 31, 1987


Southwest's (unaudited) net income for the second quarter ended June 30, 1987 was $635,000, compared to net income of $17,100.000 for the same period last year, and represents earnings of $.02 ($.02 fully diluted), compared to $.53 ($.53 fully diluted) reported in the second quarter of last year. Revenue for Southwest, parent company only, increased 4.9% to $164,265,000 and operating expenses increased 18.5% to $155,396,000, resulting in a second quarter operating profit of $8,869,000, compared to $25,481,000 of operating profit in the same quarter of 1986.


August 09, 1987


TranStar (Southwest's wholly owned, but independently operated, subsidiary) permanently ceases all airline operation effective at the close of business today, after which TranStar will proceed with an orderly process of liquidation.


August 11, 1987


Houston Reservations Center (HRC) is opened.


September 15, 1987


Celebrates 10 years of AUS service. Currently, Southwest provides 226 weekly departures from AUS. As of August 31, 1987, Southwest carried a total of 9,740,143 passengers to and from AUS, with 78,382 flight departures.


September 16, 1987


The City of Detroit and Southwest today jointly announce plans for Southwest to commence commercial air service at Detroit City Airport, located five miles from downtown Detroit. Airport improvements and scheduled air service will begin in May 1988.


September 28, 1987


LUV Classic golf tournament at Chase Oaks. $30,540 was donated to DAL Ronald McDonald House. Volunteer teams of Southwest Employees are able to earn fantastic merchandise awards by finding new ways to improve revenues or reduce costs for Southwest through an incentive program called "Together We Make It Great."


October 09, 1987


Southwest announces that it will offer ski packages again this year to New Mexico, from November to April, with ABQ serving as the gateway to Ski New Mexico for Southwest Flyers.


October 12, 1987


For the third quarter of 1987, Southwest, excluding TranStar, flew 2,0005.6 million RPMs, compared with the 1,616.4 million RPMs recorded for the same quarter last year, a 24.1% increase. ASMs increased 21.5% to 3,102.9 million from the third quarter load factor was 64.6%, compared to 63.3% for the same period last year.


October 20, 1987


Announces intention to repurchase up to 500,000 shares of its common stock in the open market from time to time. The Company believes that the market price of its shares does not reflect an appropriate valuation and that such a stock repurchase program will benefit the Company's remaining shareholders.


November 02, 1987


Southwest's (unaudited) consolidated net income for the third quarter ended September 30, 1987 was $20,432,000, compared to net income of $21,181,000 in the third quarter of 1986, and represents earnings per share of $.63, compared to $.66 reported in the third quarter of last year. Revenue for Southwest on a consolidated basis decreased 3.3% to $200,743,000 and operating expenses increased 2.1% to $176,496,000 resulting in a third quarter operating profit of $24,247,000, compared to $34,699,000 of operating profit in the same quarter of 1986.


November 16, 1987


Southwest's successful Youth Standby program has been expanded to include most nonstop destinations from DAL, offering two tiers of fares. The age restriction has also been increased to include 18 to 24 year olds.


November 19, 1987


Southwest introduces, in London, England, the Holiday pass program, a coupon book valid for three trips within the Southwest system. Southwest is offering the program through a sales and marketing agreement with Caledonian Aviation Services, a subsidiary of British Caledonian Airways.


December 02, 1987


Signs a new three year labor contract with the International Brotherhood of Teamsters, Chauffeurs, Warehousemen and helpers of America - Airline Division. The contract included a salary progression scale for new Employees. Also, the third year of the contract linked the salary increase to corporate profitability.


December 31, 1987


1987 Milestones Revenue passengers: 13,503,242 Trips flown: 270,559 Fleet: 75 aircraft Employees at yearend: 5,765 Cities opened: BHM, DTW


1988

January 05, 1988


Southwest and Sea World of Texas announce plans for the "New Friends" marketing partnership to promote Texas as a major tourist destination. Southwest will be the official airline of Sea World of Texas and will sponsor the "New Friends" show/exhibit. Southwest announces it will voluntarily prohibit smoking on board commercial flights operated entirely within the state of California, beginning January 11.


January 07, 1988


Southwest flew 1,772.0 million RPMs in the fourth quarter of 1987, a 20.6% increase from the fourth quarter of 1987 figure of 1469.6 million RPMs. ASMs increased 19.7% to 3037.9 million, up from 2538.7 million in 1986. The load factor for the fourth quarter of 1987 was 58.3%, up from 57.9% from a year ago.


January 20, 1988


Declares 46th consecutive quarterly dividend of 3.25 cents per share to be paid on March 25, 1988 to all shareholders of record at close of business on March 10, 1988.


February 01, 1988


Reports net income for the fourth quarter of 1987 of $8,922,000, compared to net income of $9,027,000 for the same period of last year, which represents earnings per share of last year, which represents earnings per share of $.28, compared to $.28 for the last quarter of 1986. Approximately $646,000 of the net income resulted from the discontinuance of operations of TranStar, Southwest's subsidiary which ceased operation August 9, and disposition of TranStar's assets. Revenue for the fourth quarter 1987 increased 24% to $193.9 million, compared to $156.0 million for the fourth quarter 1986. Total net expenses for the fourth quarter 1987 increased 30% to $184,167,000 or $.0606 per ASM, compared to $141,500,000 or $.0557 per ASM for the fourth quarter 1986. Net income for the year 1987 was $20,155,000 ($.63 per share), compared to $50,035,000 ($1.55 per share) for 1986. Revenue increased 13% in 1987 to $698,663,000 as compared to $619,699,000 in 1986. Total net expenses increased 20% in 1987 to $668,883,000 or $.0574 per ASM in 1986.


February 08, 1988


Reduces the number of trips required to earn a free flight through the Company Club Frequent Flyer Program. Beginning today, frequent flyers need only fly five round trips (four for Company Club members) rather than ten (eight for Company Club members).


February 11, 1988


Donates a minimum of $20,000 to the Scroogebuster fund in PHX for Central Avenue holiday decorations. Employee volunteers also collected public donations for the campaign at three Central Avenue sites.


February 16, 1988


Daniel W. Hay joins Southwest as Vice President Systems.


February 24, 1988


David Brown joins Southwest as Director Public Relations.


March 02, 1988


The DOT rates Southwest as having the best ontime performance, the fewest number of lost baggage complaints, and the lowest number of Customer complaints of all airlines. This was the first time since the DOT began tracking airline performance that one airline rated first in all three categories.


March 05, 1988


Herb attends the opening and dedication of the Dallas Rowing Club`s Bachman Boathouse. Southwest had previously donated $15,000 for the construction of the boathouse.


March 07, 1988


Southwest introduces the Fun Pack mini-vacation program.


March 09, 1988


Begins construction of its $5.7 million maintenance facility at HOU.


March 11, 1988


Southwest announces it will expand service in several markets beginning April 3, 1988. Expansion includes additional nonstop flights between DAL and MSY, a nonstop flight from PHX to MSY, additional one-stop service from PHX to ABQ, HOU, ONT, SAN, SFO, and TUL, and a nonstop from SAT to LAX.


March 17, 1988


Lowers senior citizen fares to as low as $15, beginning March 19. These fares are a continuation of the relationship Southwest has developed with the seniors community over the past several years by offering them excellent fares, with few restrictions.


April 07, 1988


Flew 1,556.6 million revenue passenger miles in the 1st quarter of 1988, a 20.2% increase from the 1987 figure of 1,295.4 million. ASMs increased 18.9% to 3,016.6 million from 2,537.5 million in the 1st quarter of 1987. The load factor for the first quarter of 1988 was 51.6%, compared to 51.1% of a year ago.


April 12, 1988


Lowered fares between several markets; Detroit-MCI ($49), PHX-MCI on nonstop flights only ($95), PHX-ABQ ($29) , PHX-ELP ($29), LAS-LBB ($95), LAS-SAN on nonstop flights only ($29), and LAS-MAF ($89). No restrictions and no advance purchase required.


April 14, 1988


Increases PHX service by 25% adding 23 daily departures effective with June 2 schedule.


April 22, 1988


To help ease our Customers into the new federal regulations which prohibit smoking on flights of two hours or less, Southwest distributes 200,000 lollipops to our Customers over the next few days.


April 27, 1988


Consolidated net income for the first quarter of 1988 was $168,000, compared to a net loss of $9,834,000 in the first quarter of 1987, and represents earnings per share of $.01, compared to a net loss of $.30 reported in the first quarter of 1987. Revenue was $178,572,000, while operating expenses decreased 4.5% to $177,044,000, resulting in first quarter operating and pretax income of $1,528,000 and $243,000, respectively, compared to operating and pretax losses of $7,021,000 and $13,089,000 respectively in the same quarter of 1987.


May 02, 1988


Extends deadline of frequent flyer bonus program to the end of the year.


May 04, 1988


Herb and Detroit Mayor Coleman Young announce that through the cooperative efforts of the City of Detroit, the FAA, and Southwest, Southwest will commence service to Detroit City Airport on July 6, 1988.


May 13, 1988


Herb discusses the Partnership for Improved Air Travel and other industry related issues at a press briefing in OKC's Will Rogers World Airport.


May 18, 1988


Announces quarterly dividend of three and one-fourth cents (3.25) per share, the company's 47th consecutive quarterly dividend, to be paid on June 28 to shareholders of record as of the close of business June 13, 1988.


May 23, 1988


Southwest and Sea World of Texas introduce Shamu One, a Boeing 737-300 painted like a killer whale. The jet arrives in San Antonio with special passengers dressed in "penguin suits"—Herb; George Becker, Chairman of Sea World of Texas; Henry Cisneros, Mayor of San Antonio; Annette Strauss, Mayor of Dallas; and Kathy Whitmire, Mayor of Houston—on its maiden tour to Southwest's original three cities. Shamu One completed a 27 city tour over six days including each of Southwest's cities and New York.


May 28, 1988


Southwest announces a partnership with Sea World of California similar to that with Sea World of Texas, with Southwest serving as the official airline of the park.


May 31, 1988


Announces that with June 2, 1988, schedule Southwest will lower fares in several of its markets.


June 18, 1988


17th Anniversary


July 06, 1988


Southwest expands its service to offer almost 900 flights each day across its route system, which covers 27 cities in 13 states. In all, the airline flies approximately 2.3 million plane miles per week. Southwest becomes the first commercial passenger-carrying airline to provide service from Detroit City Airport (DET) in over 40 years. Herb and Detroit Mayor Coleman A. Young preside over an official first-flight ribbon-cutting ceremony at 7:45 a.m. on the second floor of the newly renovated terminal. We start with 13 daily nonstops. Expands gate facilities at HOU by 6, adding Concourse C to the nine gates currently used in Concourse A. These gates were formerly used by TranStar Airlines. With the addition of new service, Southwest will offer up to 122 flights daily from HOU to 27 cities Reduces fares in several markets.


July 07, 1988


Southwest learns that we earned our first ever monthly Triple Crown for May 1988. This is the first time since the DOT started tracking airline performance for ontime performance, baggage handling, and Customer complaints that an airline rated first in all three categories.


July 08, 1988


For the second quarter of the year, Southwest flew 1,902.8 million RPMs compared with the 1,677.0 million RPMs recorded for the same period in 1987, a 13.5% increase. ASMs increased 20.8% to 3,355.0 mil¬lion from the second quarter 1987 level of 2,778.4 million. The second quarter load factor was 56.7%, compared to 60.4% for the same period last year.


July 20, 1988


Board of Directors declares the Company's 48th consecutive quarterly dividend of 3.25 cents per share on all shares currently issued and outstanding to be paid on September 26, 1988 to shareholder of record at the close of business on September 9, 1988.


July 29, 1988


Southwest is reducing fares to as low as $19 in 26 markets and offering new 21-day and 7-day advance purchase fares effective Friday July 29. The new 21-day advance purchase fares are as low as $19, but no higher than $99, one-way.


August 01, 1988


Southwest's consolidated net income for the second quarter ended June 30, 1988 was $15,125,000, an improvement of $14,490,000 over net income of $635,000 in the second quarter of 1987, and represents earnings per share of $.48, compared to earnings per share of .02 reported in the second quarter of last year.


August 22, 1988


Southwest announces that it intended to repurchase up to 1,000,000 shares of its common stock in the open market from time to time.


August 25, 1988


Southwest is honored by 50 Plus Magazine with its 1987 Maturity Market Advertising Award. Southwest is one of ten winners honored for its ad featuring three seniors riding to the beach on three-wheel motorized bikes. The headline announces "They're Back," explaining that special Senior Fares had returned. For the second year, Southwest began its "Go for the Gold" sweepstakes for senior citizens 65 years or older. The program awards one senior citizen from each of Southwest's 27 cities free unlimited travel across the system for one year, and also allows a companion of any age to accompany the senior on any of the trips during the award year. Announces the lowering of senior fares in selected markets for seniors aged 65 or more. The fares will range from a low of $19 one-way to a fare no higher than $99 one-way.


August 30, 1988


Unveils "Saver Packs" that allow local travelers in PHX to take 11 flights for the price of 10 at guaranteed prices.


September 07, 1988


Adds flights to MDW from Detroit City Airport and DTW; from STL to Detroit City Airport.


September 30, 1988


LUV Classic golf tournament at Bear Creek. $36,576 was donated to DAL Ronald McDonald House.


October 04, 1988


Launches a "Killer Shipper" program to promote the company's new AIR FREIGHT service. Southwest offers general commodity freight between 25 cities across it system with competitive city-pair rates. The Killer Shipper promotion will allow volume AIR FREIGHT shippers the opportunity to receive a commemorate Shamu One model airplane.


October 05, 1988


Herb announces that Captain Paul E. Sterbenz is now our Vice President Flight Operations. He will be responsible for flight operations, crew scheduling and planning divisions and the training center, in addition to the Company's pilots.


October 13, 1988


For the third quarter of 1988, Southwest flew 2,150.8 million RPMs, compared with the 20-05.6 million RPMs recorded for the same period in 1987, a 7.2% increase. ASMs increased 15.5% to 3,582.8 million from the third quarter 1987 level of 3,102.9 million. The third quarter load factor was 60%, compared to 64.6% for the same period last year.


October 26, 1988


Consolidated net income for the third quarter ended September 30, 1988 was $26,586,000 representing earnings of $.85 per share. Herb said "Our third quarter 1988 earnings of $26,586,000 constitute record quarterly earn¬ings for our company and surpass by 30% our third quarter 1987 earnings of $20,432,000. Our third quarter 1988 earnings per share of $.85 exceed by 35% our third quarter 1988 earnings per share of $.63.


November 02, 1988


Ticket By Mail is born.


November 11, 1988


Responding to recent America West commercials which portray publicity-shy air travelers, Southwest's marketing unveils an ad campaign honoring the "Unknown Flier" in PHX.


November 15, 1988


Southwest breaks ground for a new corporate headquarters at Dallas Love Field, which will house our general office personnel.


November 16, 1988


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently insured and outstanding. The decision to increase the quarterly dividend to 3.5 cents per share from the previous 3.25 cents per share reflects the company's record third quarter earnings performance and its continued commitment to its shareholders. The 49th consecutive quarterly dividend will be paid on December 20, 1988 to shareholders of record at the close of business on December 5, 1988.


November 27, 1988


Southwest teams up with Burger King to usher in a new travel opportunity—The "Buddy Pass" program.


November 29, 1988


Southwest officially opens the $5.7 million Houston Hobby Maintenance Base.


December 12, 1988


Celebrates 10 years of service in AMA.


December 31, 1988


1988 Milestones Revenue passengers: 14,876,582 Trips flown: 274,859 Fleet: 85 aircraft Employees at yearend: 6,467 Cities opened: DET


1989

January 16, 1989


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. This 50th consecutive quarterly dividend will be paid on March 27, 1989 to shareholders of record at the close of business on March 10, 1989.


January 25, 1989


10th anniversary of service in MSY. Deregulation of the industry allowed Southwest to expand outside its traditional Texas markets and on January 25, 1979, the airline began nonstop service MSY-HOU with an average of six flights daily, making MSY the first city outside Texas to be serviced by Southwest.


January 30, 1989


Southwest more than doubles its future capabilities to handle Customer flight reservations and information requests in the Dallas Metroplex and surrounding areas when it opened a new reservations center located in Grand Prairie. A ribbon-cutting ceremony held today at the new reservations center, formerly the Texas Sports Hall of Fame, was officiated by Herb and attended by several hundred Southwest Employees, civic and community leaders from the greater Dallas and Grand Prairie areas.


February 01, 1989


Net income for the fourth quarter ended December 31, 1988 was $16.1 million, up 81% from the fourth quarter 1987 earnings of $8.9 million, and represents earnings per share of $.51, compared to $.28 reported in the fourth quarter of 1987. Net income for the year 1988 was $58.0 million ($1.84 per share) compared to $20.2 million ($.63 per share) for 1987. Excluding TranStar in 1987, revenues increased 23% in 1988 to $860.4 million from $698.7 million in 1987, due to increased yields of 8% and increased RPMs of 14%. Operating expenses increased 18% in 1988 to $774.5 million from $657.5 million in 1987, commensurate with the 16% in¬crease in ASMs. This represents an increase in operating expenses per ASM of 1 % to $.05.


February 08, 1989


Offered late-night fliers the advantage of even lower fares by offering "Night Flight" fares of just $29 one-way be¬tween DAL and HOU, AMA, AUS, SAT, TUL, or MAF. Beginning today, this $29 one-way is the lowest unrestricted fare between DAL and these six cities on all flights scheduled at 9:00 p.m. or later and before 6:00 a.m.


February 17, 1989


Nolan Ryan signs with Southwest and becomes the official spokesman for Air Cargo. Completed the purchase of 1,000,000 shares of its common stock pursuant to the previously announces common stock repurchase program and that its intention is to repurchase up to an addi¬tional 1,000,000 shares in the open market from time to time.


April 01, 1989


Herb makes the April cover of Texas Monthly posing in the infamous Elvis costume.


April 03, 1989


Service begins from Indianapolis (IND) with 11 daily flights.


April 06, 1989


For the first three months of 1989, Southwest flew 2,212.3 million RPMs recorded for the same period in 1988, an increase of 43%. ASMs increased 13.% to 3,386.12 million from the year-to-date 1988 level of 2,996.4 million. The year-to-date load factor was 65.3%, compared to 51.6% for the same period last year.


April 12, 1989


Announces new nonstop service OAK to ONT, SAN, and PHX beginning May 15, 1989.


May 15, 1989


Southwest inaugurates service at OAK with 14 daily flights.


May 17, 1989


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. The 51st consecutive quarterly dividend will be paid on June 28, 1989 to shareholders of record at the close of business on June 13, 1989.


May 23, 1989


May 23, 1989 1st anniversary of Shamu One. In the past 12 months, Shamu One flew 1.1 million miles between Southwest destination cities.


June 01, 1989


"Night Fares" have been so successful that the airline decides to offer them in 17 cities across its system. Beginning June 1, "night fares" will be offered in AMA, AUS, BNA, DAL, Detroit, ELP, HOU, LAS, LAX, MCI, MDW, OKC, PHX, SAN, SAT, SFO, and STL for any and all flights scheduled at 9:00 p.m. after, and before 6:00 a.m. Fares vary depending on the origin and destination city, and range from $19 to $99 one way.


June 18, 1989


18th Anniversary.


July 06, 1989


For the second quarter of 1989, Southwest flew a record 2,403. 6 million RPMs, compared with 1,888.6 million RPMs recorded for the same period in 1988, an increase of 27.3%. ASMs increased 13.2% to 3,771.2 million from the 1988 second quarter level of 3,330.2 million. Load factor was 63.7% compared to 56.7% for the same period last year.


July 19, 1989


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. This 52nd consecutive quarterly dividend will be paid on September 26, 1989 to shareholders of record at the close of business on September 8, 1989.


July 26, 1989


Net income for the second quarter ended June 30, 1989 was up 27.2% to $19.2 million compared to the $15.1 million earned in second quarter 1988. Earnings per share were $.64 in 1989 versus $.48 in 1988, an increase of 33.3%. The large increase in earnings was primarily achieved from operations: a traffic increase of 27.3% and a 22.4% increase in operating income for the quarter.


August 06, 1989


Debut of a $2 million dollar mixed media advertising campaign designed to promote the convenience and accessibility of Detroit City Airport.


October 09, 1989


For the third quarter of 1989, Southwest flew a record 2,447.9 million RPMs, compared with 2,138.8, an increase of 14.5%. ASMs increased 8.3% of 3,859.2 million from the 1988 third quarter level of 3,564.2 million. The 1989 third quarter load factor was 63.4% compared to 60.0% for the same period last year.


October 13, 1989


LUV Classic golf tournament at Bear Creek. $179,276 was donated to DAL Ronald McDonald House.


October 15, 1989


CBS Sunday evening news program, "60 Minutes," airs the story "Herb and His Airline."


November 07, 1989


Twenty nine seniors, each selected as a local winner in one of the 29 cities served by Southwest, will jet to LAS on November 8 to receive their "Go for the Gold" pass entitling them to unlimited free travel for a one-year period.


November 08, 1989


For an unprecedented second time since the DOT began keeping records on the performance of the nation's largest carriers, Southwest captured the top rating in all three categories of the DOT operating statistics report.


November 15, 1989


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares issued and outstanding. This 53rd consecutive quarterly dividend will be paid on December 20, 1989 to shareholders of record at the close of business on December 5, 1989.


November 27, 1989


Kentucky Fried Chicken and Southwest launch a program offering consumers in eight states a free Southwest Partner Pass when they buy a special holiday meal through Dec. 24, 1989.


December 01, 1989


Scores second monthly Triple Crown.


December 19, 1989


Southwest announces that it is reducing many of its longer distance fares nationwide and placing a fare ceiling of $99 one-way on any 21-day advance purchase fare for travel Mondays through Thursdays and Saturdays. Customer must buy their tickets by January 20 and travel between January 6 and March 15, 1990.


December 31, 1989


1989 Milestones Revenue passengers: 17,958,263 Trips flown: 304,673 Fleet: 94 aircraft Employees at yearend: 7,760 Cities opened: IND, OAK Southwest airlines reaches major carrier status in 1989! Major airline is defined by the DOT as an airline whose operating revenues exceed $1 billion in a 12 month period.


January 01, 1990


Scores third monthly Triple Crown.


January 04, 1990


Southwest announces fare reductions in select markets. A $79 limit is put on Senior Fares for all published routes, with fares starting as low as $19. Seniors can travel for these prices Monday through Thursday from 9:00 a.m. to 3:00 p.m. and all day Saturday.


January 09, 1990


For the fourth quarter 1989, Southwest flew 2,218.3 million RPMs, a 5.5% increase compared with the 2,102.0 million RPMs recorded for the same period of 1988. ASMs increased 10.6% to 3,780.1 million from the fourth quarter 1989 level of 3,418.3 million. The fourth quarter load factor was 58.7% compared to 61.5% for the same period last year. For the year ended December 31, 1989, Southwest flew 9,282.0 million RPMs, compared with the 7,676.3 million RPMs recorded for the same period in 1988, an increase of 20.9%. ASMs increased 11.2% to 14,796.7 million from the 1988 level of 13,309.0 million. The load factor was 62.7% compared to 57.7% for 1988.


January 16, 1990


The Culture Committee is formed, comprising appointed Employees representing all regions and Departments across the Southwest system.  With respect to the filing of a Scheduled at the SEC today by Hill Investments, Ltd., Herb states that in a telephone conversation initiated by Al Hill, Jr. last evening, Mr. Hill, speaking on behalf of Hill Investments, Ltd., informed Mr. Kelleher, and authorized Mr. Kelleher to state, that the acquisition of 5.3% of Southwest's stock by Hill Investments, Ltd., was solely an investment in Southwest in recognition of its past accomplishments and future prospects and that Hill Investments, LTD's investment was made without hostile intent.


January 17, 1990


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. This 54th consecutive quarterly dividend will be paid on March 27, 1990, to shareholders of record at the close of business on March 9, 1990.


January 30, 1990


Announces the successful completion of a defeased cross-border lease transaction for one Boeing -300 aircraft. Net proceeds to Southwest from this transaction, after taking into account the defeasance payments, amounted to approximately $1.6 million. The Company further indicated it hopes to complete similar transactions for up to three more aircraft, all 737-500s, within the next three months.


January 31, 1990


Announces the Valentine Partner Pass Program which gives its Company Club Customers who fly between February 1 and March 15, 1990, one free companion ticket for each roundtrip flown having a cost of $78 or more (minimum $39 fare each way). The companion ticket can be used by the companion of choice to accompany the Company Club member when the member flies at full fare from April 16 through May 23, 1990, or September 5 through October 31, 1990. In response to unprecedented demand for its Detroit City Airport buy one get one free promotion, Southwest asks its Customers who have been unable to use the free tickets earned last fall to exchange those free tickets, originally set to expire on March 9, for new tickets which will be good for unrestricted travel to any Southwest destination within one year.


January 31, 1990


In a press conference, Herb announces the following: In 1989, Southwest, for the second consecutive year, established new records in operating income, at $97,626,000 (+13.5%), and net income, at $71,558,000 (+23.5%). Earnings per share also increased to a record $2.37 (+28.8%). Southwest reached major carrier status in 1989. A major airline is defined by the DOT as an airline whose operating revenues exceed $1 billion in a 12 month period. Service between BUR and OAK with ten roundtrips will commence April 16. The non-restricted walkup fare will be $59 each way versus the current non-restricted fare of $164 each way charged by other carriers.


January 31, 1990


Net income for the fourth quarter ended December 31, 1989, was $8.1 million, down 49.5% from the fourth quarter 1988 earnings of $16.1 million, and represents earnings per share of $.27 compared to $.51 reported in the fourth quarter of 1988. The decrease in net income is principally attributable to a 37% increase in jet fuel cost per gallon in fourth quarter 1989 and the inclusion of $4.2 million of nonoperating gains in fourth quarter 1988.


January 31, 1990


Revenues for fourth quarter 1989 increased 13.2% to $255.6 million compared to $225.8 million for fourth quarter 1988. Operating expenses for fourth quarter 1989 increased 18.1% to $241.3 million, or $.0638 per available seat mile (ASM), compared to $204.4 million, or $.0598 per ASM for fourth quarter 1989. Net income for the year 1989 was a record $71.6 million ($2.37 per share) compared to $58.0 million ($1.84 per share) for 1988, an increase of 23.5%. Revenues increased 18.0% in 1989 to $1.015 billion from $860.4 million in 1988 due primarily to a 20.9% increase in RPMs in 1989. Operating expenses increased 18.5% in 1989 to $917.4 million from $774.5 million in 1988, representing an increase in operating expenses per ASM of 6.5% to $.0620 due primarily to increases in jet fuel and maintenance costs.


February 02, 1990


New uniforms are introduced. We borrow from rich maritime heritage and unfurl a nautical look to our new uniforms. From the International Flag Code we adopt three letter signals—SWA—as our "Signals of Success."


February 28, 1990


Southwest accepts delivery of the newest, most technologically advanced, and quietest aircraft in the world today—the Boeing 737-500.


March 05, 1990


The newest, most technologically advanced and quietest aircraft in the world, the Boeing 737-500, goes into service today in Southwest colors.


March 08, 1990


Announces that effective with April 16, 1990, schedule, Southwest will offer additional flights from several of its most popular destinations. Also on April 16, Southwest will inaugurate BUR-OAK service with ten daily roundtrip flights.


March 29, 1990


Announces service from BUR to LAS with six daily roundtrip flights effective with April 16 schedule. Fares will be no higher than $49 and Fun Fares for as low as $24. Southwest will inaugurate its service from BUR to OAK and LAS with a "cash back" offer. Customers flying from BUR to OAK may purchase a one-way ticket for $186--the same unrestricted "walk-up" coach fare charged by the other airlines in the market--and turn that ticket in for $127 in cash at the gate. This is the difference between Southwest's $59 "Anytime Fare" and the other carriers' $186 regular coach fares. For Customers flying from LAS to BUR, they can purchase a one-way ticket for $131, the same unrestricted "walk-up" coach fare charged by the other airlines in the market--and turn that ticket in for $82 in cash at the gate. The $82 is the difference between other airlines' $131 regular coach fare and Southwest's unrestricted and unlimited $49 "Anytime Fare" to BUR.


April 01, 1990


Celebrates ten years of service in OKC. Service started with six flights daily. Southwest is now the major carrier in OKC.


April 02, 1990


Celebrates ten years of service in TUL. Service started with seven flights daily.


April 03, 1990


Celebrates ten years of service in ABQ. Service started with four flights daily.


April 09, 1990


For the first quarter 1990, Southwest flew 2,325.2 million RPMs, a 5.1% increase compared with the 2,212.3 million RPMs recorded for the same period of 1989. ASMs increased 13.8% to 3,851.9 million from the first quarter 1989 level of 3,386.1 million. Load factor was 60.4% compared to 65.3% for the same period last year. With the exception of last year, the 1990 first quarter load factor was the best since 1981.


April 16, 1990


Burbank is added to our list of destinations with 16 daily flights; six daily flights to LAS and ten daily flights to OAK.


April 25, 1990


Southwest officially opens the new $15-million Corporate Headquarters Building at 2702 Love Field Drive on the west side of Love Field Airport. Kelleher cut a ribbon at the entrance to the building's spacious lobby to commemorate the occasion. Two thousand Employees and guests from the media, local businesses, and the civic community are treated to tours and refreshments throughout the day. Lockwood, Andrews & Newnam, a Houston-based architectural firm, designed the three-story, 254,000 square-foot building, and Dallas-based Austin Commercial, Inc., was the general contractor.


May 08, 1990


Signs a five-year contract with pilots. The agreement reached between the Company and SWAPA provides for increased basic compensation and benefits during the term of the agreement, with additional compensation tied directly to the profitability of the corporation, while maintaining Southwest's unique and productive trip pay system. The contract runs through August 31, 1994, and one of the cornerstones of the agreement is the continued productivity of Southwest's pilot group.


May 15, 1990


Southwest will conduct a review of advertising agencies to service its creative needs. Creative agency services are currently provided by GSD&M of Austin, which has represented Southwest since 1981. Southwest will retain Dallas-based Camelot Communications Inc. as its inhouse media agency.


May 16, 1990


Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. This 55th consecutive quarterly dividend will be paid on June 28, 1990, to shareholders of record at the close of business on June 13, 1990.


May 23, 1990


Announces that effective with June 1 schedule, new flights will be added in many Southwest cities.


May 30, 1990


Shamu One has a brand new sibling named Shamu Two. The sleek Boeing 737-500 joins the fleet as our 100th airplane.


June 18, 1990


19th Anniversary.


July 09, 1990


In the second quarter 1990, Southwest flew 2,558.6 million RPMs compared with 2,403.6 million RPMs recorded for the same period in 1989, and increase of 6.4%. ASMs increased 9.0% to 4,109.7 million from the 1989 second quarter level of 3,771.2 million. Load factor was 62.3% compared to 63.7% for the same period last year. The 68.4% load factor for June 1989 and the 63.7% load factor for the second quarter of 1989 were the highest such figures reported by Southwest since 1985. Net income for the second quarter ended June 30, 1990, was up 22.3% to a record $23.5 million, compared to the $19.2 million earned in second quarter 1989. Revenues for second quarter 1990 increased 16.9% to $308.2 million compared to $263.6 million for the second quarter 1989. Operating expenses for the second quarter 1990 increased 13.6% to $266.9 million, or $.0649 per ASM, compared to $234.9 million, or $.0623 per ASM, for second quarter 1989.


July 16, 1990


Oakland Provisioning Base opens.


July 18, 1990


Board of Directors declares a 3-for-2 stock split of the Company's common stock; increased the quarterly dividend by 7%; and Announces its intention to purchase up to 1,500,000 shares of the Company's common stock in the open market from time to time. The 3-for-2 stock split will be distributed on August 29, 1990, to shareholders of record at the close of business on August 13, 1990. This stock split will result in an approximate 50% increase in the number of common shares outstanding as of the record date, with cash paid in lieu of fractional shares. As of July 18, before the effects of the stock split, there were 28,264,436 shares outstanding. The 56th consecutive quarterly cash dividend will be paid on September 26, 1990, to shareholders of record at the close of business on September 12, 1990. The dividend of 2.5 cents per share represents an increase of 7.1% from the previous dividend rate, after taking into account the 3-for-2 stock split.


July 25, 1990


Announces the retention GSD&M for creative advertising services. Camelot Communications, Inc., of Dallas, will continue to provide general marketing and media services.


July 30, 1990


Fun Fares from PHX to HOU, MSY, SAT, and AUS go on sale for as little as $55 one way.


July 31, 1990


Slashes already low systemwide Fun Fares by about 20 % for travel during the Labor Day holiday period. Fares are as low as $20 one way.


August 30, 1990


Announces a broad, sports-themed program tied to its umbrella sponsorship of the Southwest Conference whose members schools include: The University of Arkansas, Baylor University, University of Houston, Rice University, Southern Methodist University, The University of Texas, Texas A&M University, and Texas Tech University.


September 04, 1990


Kicks off 20th anniversary celebration with a $20 Take Along Fare being offered in conjunction with American Express Travel Related Services. For just $20 one way, a regular fare Customer can "take along" a companion to any Southwest destination, no matter how far away, when both tickets are purchased with the American Express Card.


September 07, 1990


Shamu Three is introduced.


October 01, 1990


Due to rising jet fuel prices, Southwest Employees began purchasing jet fuel at $1.10 per gallon through payroll deduction. The program is called "Fuel From The Heart."


October 02, 1990


On November 15, Southwest will begin service to RNO with six roundtrips between RNO and LAS and six roundtrips between RNO and OAK. Unrestricted fares will be $49 to OAK and $59 to LAS. These are the highest fares. Unrestricted coach fares on other airlines are $174 from RNO to the Bay Area and $135 from RNO to LAS. Fun Fares will start as low as $49 for a 21-day advance purchase fare to OAK and $39 to LAS. Also on November 15, Southwest will add new nonstop ONT-LAS service and one-stop service to RNO. Southwest will offer five daily nonstop roundtrip flights to LAS. Regular unrestricted coach fares will be $59 to LAS.


October 05, 1990


LUV Classic golf tournament is held at Bear Creek. $163,530 was donated to Ronald McDonald Houses in the following manner: DAL 50% and Ft. Worth 50%.


October 22, 1990


Introduces its "Just Plane Smart" ad campaign in PHX. Net income for the third quarter ended September 30, 1990, was down 6.2% to $23.0 million, compared to the $24.6 million earned in third quarter 1989. Revenues for third quarter 1990 increased 18.8% to $316.4 million, compared to $266.4 million for third quarter 1989. Operating expenses for the third quarter 1990 increased 19.7% to $279.7 million, or $.0657 per ASM, compared to $233.8 million, or $.0606 per ASM, for third quarter 1989.


November 01, 1990


Offers special Senior Fares starting as low as $20 in conjunction with 20th anniversary.


November 07, 1990


To celebrate our 20th anniversary, Southwest unveils Lone Star One, a Boeing 737 that pays tribute to Southwest Employees and the state of Texas.


November 14, 1990


Added ABQ/Santa Fe, BNA, RNO/Lake Tahoe to its exciting vacation package program.


November 15, 1990


Reno/Tahoe (RNO) service is inaugurated with 12 daily flights; six roundtrip flights daily each to LAS and OAK. Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding. This 57th consecutive quarterly dividend will be paid on December 20, 1990, to shareholders of record at the close of business on December 5, 1990.


November 21, 1990


Colleen Barrett is promoted to the newly created position Executive Vice President Customers. Departments reporting to Colleen in her new position will be Marketing, Special Marketing, Governmental Affairs, People (personnel), Customer Relations, Public Relations, Company Club, and Employee Communications.


December 03, 1990


Fun Fares on sale in PHX. Fun Fares will be discounted up to 40 %, with 21-day advance purchase Fun Fares starting as low as $20 one way.


December 12, 1990


Presents a gift of art to Phoenix Mayor Paul Johnson and Dutch Bertholf, City of Phoenix aviation director. A stained-glass display weighing over 500 lbs, created by Southwest District Marketing Manager Gary Holloway. It portrays TJ LUV hugging the City of Phoenix bird.


December 13, 1990


Adds four new roundtrips between SFO and SAN, almost doubling its current schedule.


December 17, 1990


Announces offering of double Company Club credits on all routes for trips taken between December 18, 1990, and March 25, 1991.


December 20, 1990


Finalizes a new $215 million revolving credit agreement. The Agent and lead lender in the agreement is Texas Commerce Bank National Association. Other participants include NCNB Texas National Bank, Bank of America National Trust and Savings Association, Bank One, Texas, NA, and First Interstate Bank of Texas, NA The agreement includes a competitive advance mechanism by which the participating banks compete against each other for the right to advance funds to Southwest by offering lower interest rates.


December 26, 1990


Announces $20 unrestricted air¬fares between LAS-RNO, PHX-SAN, and between PHX and LAX, SAN, LAS, ELP, ABQ, ONT, and OAK. Fares can be purchased through January 20, 1991, for travel between January 3 and April 5, 1991.


December 31, 1990


Southwest is the only major carrier to see its stock price close higher on the final day of 1990 than on the final day of 1989 trading.


1991

January 07, 1991


For the fourth quarter 1990, Southwest flew 2,394.6 million RPMs, a 7.9% increase compared with the 2,218.3 million RPMs recorded for the same period of 1989. ASMs increased 10.8% to 4,189.8 million from the fourth quarter 1989 level of 3,780.1 million. The fourth quarter load factor was 57.2% compared to 58.7% for the same period last year.


January 07, 1991


For the year ended December 31, 1990, Southwest flew 9,958.9 million RPMs, compared with the 9,282.0 million RPMs recorded for the same period in 1989, an increase of 7.3%. ASMs increased 10.9% to 16,411.1 million from the year 1989 level of 14,796.7 million. The annual load factor was 60.7% compared to 62.7% for 1989.


January 08, 1991


Announces that Charles K. Zug will fill the newly-created position of National Accounts Manager.


January 14, 1991


Southwest and Chili's announce a joint program today called "Chili's Meal Deal" which offers Partner Passes on Southwest. From January 15 through February 28, Customers who buy any meal from Chili's will receive a Partner Pass valid for travel through April 30, 1991, on Southwest. The Partner Pass allows one person to fly free when traveling with a full un¬restricted fare Customer.


January 24, 1991


Announces Ginger C. Shearburn has been named Director Public Relations and Edward L. Stewart as Manager Public Relations.


January 28, 1991


Net loss for the fourth quarter ended December 31, 1990, was $4.6 million, down from the 1989 fourth quarter earnings of $8.1 million. The $12.7 million decrease in earnings is attributable to the 63.4% increase in the average jet fuel cost per gallon in fourth quarter 1990, which reduced earnings $17.1 million, after tax. Revenues for fourth quarter 1990 increased 18.0% to $301.6 million compared to $255.6 million for fourth quarter 1989. Operating expenses for fourth quarter 1990 increased 26.7% to $305.8 million, or $.0730 per available seat mile (ASM), com¬pared to $241.3 million, or $.0638 per ASM for fourth quarter 1989. Net income for the year 1990 was $47.1 million ($1.10 per share) compared to last year's record of $71.6 million ($1.58 per share), a decrease of 34.2%. Operating expenses increased 20.4% in 1990 to $1,104.9 million from $917.4 million in 1989. Revenues increased 16.9% in 1990 to $1.187 billion from $1.015 billion in 1989.


February 06, 1991


Announces $20 unrestricted airfares between PHX and ABQ, ELP, LAS, LAX, OAK, ONT, and SAN; and between LAS and RNO, SAN, or PHX. Tickets can be purchased between February 7 and February 13, 1991, for travel between February 7 and May 23, 1991.


February 13, 1991


Southwest Airlines reports that "PHX is Number One!" PHX boarded 223,793 passengers in January breaking a record throughout the airline's 31-city system.


February 14, 1991


Southwest launches "LUVGRAMS—Send Your Heart To Saudi" to support the troops involved in the Gulf War Crisis.


February 19, 1991


Oakland Cargo facility opens.


February 20, 1991


Announces $20, $40, and $50 unrestricted airfares between select markets in honor of the Company's 20th anniversary. City pairs and fares are: STL to LIT or IND, $20; Detroit to IND, $20; STL to Detroit, OKC, TUL, or HOU, $40; PHX to SAT or AUS, $50.


March 08, 1991


Invites 30 seniors, age 65 and over, to receive a one year Travel Pass at the 1991 "Go For The Gold" awards banquet at the El Paso Airport Hilton on March 12, 1991! The sweepstakes awards one senior citizen from each market Southwest serves with one year of free travel to any Southwest city.


March 14, 1991


Announces a major expansion with the construction of three new gates at Lambert Field's East Terminal in STL. Southwest, STL's second busiest carrier, will double its capacity to a total of six gates.


March 15, 1991


Announces three-day advance purchase Fun Fares on sale for as low as $25 each way. Examples of $25 one-way fares include travel DAL-HOU or STL-MDW.


March 17, 1991


Celebrates six years of service in STL. When Southwest began serving Lambert Field in 1985, the carrier offered 19 daily flights to four cities. After just six years of service, Southwest currently has 39 daily departures from STL, with nonstop service to MDW, DTW, HOU, IND, LIT, OKC, TUL, and PHX.


March 18, 1991


Announces additional daily roundtrip between RNO and OAK and additional one-stop flight between RNO and SAN beginning Apr. 22, 1991. Introduces $59 unrestricted, one-way fare for all intrastate California flights, beginning March 19, 1991. An advertising campaign titled "The California State Fare" is being launched to promote the simple fare structure. Announces service between Oakland and Los Angeles International Airport effective April 15, 1991, with ten roundtrips daily. Announces three additional daily roundtrips between OAK and SAN, one daily roundtrip between OAK and RNO, and one additional one-stop roundtrip between SAN and RNO effective April 22.


April 03, 1991


Southwest, the Dallas Parkway Hilton, and SR Texas are sponsoring the Third Annual Senior Tea Dance and Bachelor Bid on Sunday, April 28, 1991.


April 04, 1991


For the first quarter 1991, Southwest flew 2,615.2 million RPMs, 12.5% increase compared with the 2,325.2 million RPMs recorded for the same period of 1990. ASMs increased 11.8% to 4,306.5 million from the first quarter 1990 level of 3,851.9 million. The first quarter load factor was 60.7% compared to 60.4% for the same period last year.


April 11, 1991


Southwest Airlines ranks third in the 1990 Airline Quality Rating (AQR) study.


April 15, 1991


Becomes the #1 carrier at Burbank Airport after only one year of service. Southwest will celebrate its one year anniversary in Burbank on April 16. Carried 40,492 Customers out of BUR in March, making it the busiest carrier at the airport.


April 16, 1991


LAX and OAK Customers can fly free this spring on Southwest's "Fly One Way, Get One Way Free" special. Customers who fly between LAX and OAK will receive a free one-way ticket as they board the plane.


April 22, 1991


Net loss for the first quarter ended March 31, 1991 was $8.2 million ($.19 per share) compared to the net income of $5.1 million ($.12 per share) in the first quarter 1990. The decrease in earnings was principally due to slowed revenue growth and $2.0 million less in nonoperating gains, before the effects of income taxes.


April 30, 1991


Announces daily service from SMF effective on June 17, making it the 34th airport to be served by the airline. The airline will offer six daily nonstop roundtrip flights between SMF and BUR and six flights between SMF and ONT, beginning June 17. On July 25, Southwest will begin six daily nonstop roundtrips between SMF and SAN.


May 01, 1991


In PHX, Southwest recorded 161,472 local passenger boardings for April 1991, representing a 1.3% increase from April 1990's boarding figure of 159,335. Combined PHX local and transfer boardings for April included 207,127 passengers.


May 06, 1991


Southwest announces a "Kids Fly Free" promotion. Anyone 17 years old and under can fly free when accompanied by an adult paying the regular low, unrestricted fare (one child per adult).


May 15, 1991


Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding.


May 20, 1991


Announces extension of "Kids Fly Free" promotion until Aug. 12, 1991.


June 08, 1991


Announces reduction of Fun Fares between RNO and other cities the airline serves.


June 14, 1991


As part of its 20th Anniversary celebration, Southwest gives away the use of an entire aircraft. Gary M. Kusin of Dallas submitted a true and original "Texas Tale" which won the Grand Prize in a promotion in Texas Monthly magazine. His winning entry entitled him to 100 seats on a roundtrip flight to any Southwest Airlines city in Texas aboard Lone Star One, the airline's Boeing 737 painted in tribute to the Texas flag. He donated his winnings to the "I Have a Dream" foundation.


June 17, 1991


Service to Sacramento (SMF) begins with 12 daily flights. SMF is our 34th airport.


June 18, 1991


20th Anniversary. Southwest hosts simultaneous birthday parties in each of our 32 cities in celebration of our 20th anniversary. In a ceremony at our Headquarters, Herb seals a time capsule containing our memories of the past 20 years and our hopes and dreams for the next 20 years. In each of the cities we serve, the airline will be presented a proclamation declaring June 18th "Southwest Airlines Day." Each ceremony is attended by a Southwest Executive, city government officials, Southwest Employees, and special guests. Southwest, in an offer with American Express, announces it will reintroduce a $20 "Take Along Fare" in celebration of its 20th Anniversary.


June 26, 1991


Announces extension of "Kids Fly Free" promotion until Sept. 4, 1991.


July 01, 1991


Las Vegas Provisioning opens.


July 05, 1991


For the second quarter of 1991, Southwest flew 2,701.3 million RPMs compared with 2,558.6 million RPMs recorded for the same period in 1990, an increase of 5.6%. ASMs increased 10.9% to 4,555.8 from the 1990 second quarter level of 4,109.7 million. The 1991 second quarter load factor was 59.3% compared to 62.3% for the same period last year.


July 17, 1991


Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding.


July 22, 1991


Net income for the second quarter ended June 30, 1991 was 10.6 million compared to the $23.5 million earned in second quarter 1990, a decrease of 55.1%. Earnings per share were $.25 in 1991 versus $.55 in 1990, a decrease of 54.5%. The weak domestic economy has resulted in considerably weaker demand for the airline industry as a whole, which, in turn, spurred heavy fare discounting. The result for Southwest--slower than normal revenue growth, was primarily responsible for the decreases in earnings from 1990.


July 26, 1991


"Friends Fly Free" is introduced. Every full-fare Customer, age 18 or older, can take along a friend of any age absolutely free.


August 15, 1991


Commemorates the inauguration of new $59 one-way service STL-MCI with a trip 118 inner-city children will never forget. For this occasion, 59 children aged five to 12 in each city boarded inaugural $59 flights to spend an educational day in the opposite city. St. Louis "Operation Teamwork" members enjoyed hands-on exhibits at the Kansas City YMCA and Kansas City School System children made new friends from the animal world at the St. Louis Zoo. Introduces special leisure fares for military personnel and their dependents.


August 16, 1991


Sacramento Provisioning Base opens.


August 21, 1991


Announces matching of other domestic carriers who recently moved to lower fares.


September 03, 1991


Will begin site preparation by Sept. 15 on its $10 million maintenance base at PHX.


September 18, 1991


In celebration of 20 years of service in Texas, Southwest is offering Customers free admission to the State Fair of Texas. Just fly Southwest between Sept. 27 and Oct. 20, 1991; turn in your dated ticket receipt at the Fair gate; and save the regular admission price of $8.


September 23, 1991


Announces service between LAS and LAX beginning November 1, when the carrier will also add new flights between LAS and PHX.


September 30, 1991


Southwest presents a proposal to Midway Airport officials to purchase 10 gates at Midway Airport from ailing Midway Airlines.


October 01, 1991


Scores fourth monthly Triple Crown.


October 04, 1991


Fifth annual LUV Classic golf tournament at Bear Creek. $173,114 was donated to Ronald McDonald Houses in the following manner: DAL 50% and MAF 50%.


October 17, 1991


Employees gather at Love Field to give 99 soldiers arriving home from the Gulf War a flag-flying welcome as they fly in from California on Lone Star One.


October 21, 1991


Net income for the third quarter ended September 30, 1991 was down 31.7% to $15.7 million, compared to the $23.0 million earned in a notably strong third quarter 1990. Earnings per share were $.37 versus $.54 in third quarter 1990, a decrease of 31.5%. The decrease in earnings was principally caused by a decrease in operating income of 15.1% and $2.7 million less in nonoperating gains.


October 24, 1991


Announces extension its popular "Friends Fly Free" promotion until Feb. 29, 1992.


November 01, 1991


Initiates service LAS-LAX with six flights daily and an everyday low fare of $59 one-way. Introduces low "Infant Fares" for parents who book reservations for and ticket infants and toddlers between the ages of 14 days and two years to travel in FAA approved carseats.


November 08, 1991


Chicago (MDW) Line Maintenance begins operation.


November 15, 1991


Southwest announces that we will accept Midway Airlines tickets on a positive space, confirmed basis effective immediately, through November 14, 1992. When Midway Airlines ceases operations, Southwest holds an unprecedented job fair for Midway's 4,300 Employees. An on-site seminar on interviewing techniques is offered, and 3,000 interviews are held to fill 34 initial jobs along with future positions.


November 19, 1991


Announces nonstop service MDW-IND effective January 8, 1992, with three daily roundtrips.


November 20, 1991


Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding.


November 26, 1991


Rollin W. King, a founder and former president of Southwest Airlines, has been named Vice Chairman and Chief Executive of Panama Air International, S.A. The announcement was made by J. J. Vallarino, III, a founder and chairman of Panama Air International.


November 28, 1991


Announces extension of purchase and reservations dates on "Friends Fly Free" promotion until Feb. 29, 1992.


December 03, 1991


Southwest Representatives met yesterday afternoon with officials of the City of Chicago to outline the airline's growth plans at MDW through 1995. Announces nonstop service with two roundtrip daily flights SMF-LAS and MCI-LAS effective March 2, 1992.


December 05, 1991


Becomes the nation's first and only airline to be rated number one in all three major performance categories by the DOT a record-setting fifth time--an achievement no other airline has reached once.


December 16, 1991


Offers double Company Club credit for flights taken into or out of MDW.


December 23, 1991


Announces extension of purchase and reservations date on "Friends Fly Free" promotion until May 21, 1992.


December 30, 1991


Southwest and its Flight Attendant union, Transport Workers Union Local #556, reach agreement on a five-year contract effective through May 31, 1996. The previous contract became amendable on June 1, 1991, and negotiations began in April 1991.


December 31, 1991


1991 Milestones Revenue passengers: 22,669,942 Trips flown: 382,752 Fleet: 124 aircraft Employees at yearend: 9,778 Cities opened: SMF Air Transport World names Southwest "Airline of the Year" for 1991 (Feb. 92 issue) Southwest is named the top airline in Customer Satisfaction for 1991 in a report released by the Department of Transportation (DOT).


1992

January 01, 1992


Scores fifth monthly Triple Crown.


January 07, 1992


For the fourth quarter 1991, Southwest flew 2,923.6 million RPMs, a 22.1% increase compared with the 2,394.6 million RPMs recorded for the same period of 1990. ASMs increased 14% to 4,775.3 million from the fourth quarter 1990 level of 4,189.8 million. The fourth quarter load factor was 61.2% compared to 57.2% for the same period last year. For the year ended December 31, 1991, Southwest flew 11,296.2 million RPMs, compared with the 9,958.9 million RPMs recorded for the same period in 1990, an increase of 13.4%. ASMs increased 12.7% to 18,491.0 million from the year 1990 level of 16,411.1 million. The annual load factor was 61.1% compared to 60.7% for 1990.


January 08, 1992


Announces daily service from CLE effective February 13. The announcement was made with Cleveland's Mayor Michael White at City Hall.


January 08, 1992


Initiates service MDW-IND with three flights in each direction.


January 15, 1992


Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding, at today's meeting.


January 24, 1992


Net income for the fourth quarter ended December 31, 1991 was $8.8 million, up from the fourth quarter loss of $4.6 million. Earnings per share was $.21 in fourth quarter 1991 compared to a loss per share of $.11 in fourth quarter 1990. The $13.4 million increase in earnings is primarily attributable to a 29.9% decrease in fuel and oil costs.


February 06, 1992


Southwest is named the top airline in Customer Satisfaction for 1991 in a report released today by the U.S. DOT. Among major airlines, Southwest received the fewest Customer complaints--a complaint ratio of .46 per 100,000 Customers.


February 13, 1992


Southwest sends a Valentine to Cleveland's travelers with the inauguration of service. The airline will offer six roundtrip flights daily between CLE-MDW and four roundtrips daily between CLE-STL.


February 27, 1992


Announces that subsidiary, Southwest Airlines Eurofinance N.V., had called for redemption on March 30, 1992 all of the outstanding 6-3/4% Convertible Subordinated Debentures due 1998. The redemption price is $1,000 for each $1,000 principal amount of Debentures plus accrued interest of $50.44 from July 1, 1991 (the last interest payment date) to the redemption date for each $1,000 principal amount of Debentures, for a total redemption price of $1,050.44 for each $1,000 principal amount of Debentures.


March 01, 1992


Sixth monthly Triple Crown.


March 02, 1992


Southwest Airlines starts nonstop service today with two daily roundtrip flights between both Las Vegas/Sacramento and Las Vegas/Kansas City.


March 04, 1992


"Kids Fly Free" program returns just in time for summer vacations. Anyone 17 years of age or under can fly free anywhere Southwest flies when accompanied by an adult, 18 years or older, who is paying the regular, low, unrestricted fare (one child per adult) until September 8, 1992. Announces nonstop service BUR-PHX and OAK-LAS effective June 4, 1992. Announces nonstop service IND-MSY effective June 4, 1992. Southwest will continue to offer connecting service between the two cities.


March 05, 1992


Southwest Airlines ranks second in the 1991 Airline Quality Rating (AQR) study.


March 16, 1992


Reported that February 1992 boardings in Phoenix were the highest in its 33-city system.


March 18, 1992


Announces daily service from CMH effective June 4, 1992. The announcement was made with Columbus' Mayor Greg Lashutka. Five daily nonstop flights to MDW and three daily nonstop flights to STL


March 20, 1992


"Smokin" Herb Kelleher and "Curtsy" Kurt Herwald, chairman of Stevens Aviation, compete in "Malice in Dallas," an arm wrestling bout, for the rights to the advertising slogan "Just Plane Smart." The event receives worldwide coverage and a congratulatory note from President George Bush.


March 23, 1992


AT&T announces that it has signed a three-year, $30 million contract with Southwest to provide 800 service.


March 27, 1992


Announces agreement to acquire the lease which Northwest Airlines acquired from bankrupt Midway Airlines in October 1991, covering 18 gates and ticket counter space at MDW. This gives Southwest 24 gates at MDW.


April 01, 1992


Our PHX Aircraft Appearance Department opened for business.


April 07, 1992


For the first quarter, Southwest flew 3,103.1 million RPMs, an 18.7% increase compared with the 2,615.2 million RPMs recorded for the same period of 1991. ASMs increased 14.8% to 4,944.1 million from the first quarter 1991 level of 4,306.5 million. The first quarter load factor was 62.8% compared to 60.7% for the same period last year.


April 13, 1992


Awards contract for its inflight magazine, Southwest Airlines SPIRIT, to the publisher of American Way, the magazine of American Airlines.


April 20, 1992


Southwest will add one new roundtrip daily MDW-CLE beginning July 13, 1992, as well as a daily roundtrip between MDW-MCI.


April 23, 1992


Announces "Friends Fly Free" promotion will be available during the summer months.


April 27, 1992


Income for the first quarter ended March 31, 1992, before the cumulative effect of a change in accounting principle, was $13.5 million ($.30 per share) compared to a net loss of $8.2 million ($.19 per share) in first quarter 1991. The increase in earnings was principally due to a 32.4% increase in passenger revenues accompanied by a 26.1% decrease in the average cost of jet fuel per gallon. The load factor for the first quarter was 62.8%, up 2.1 points from first quarter 1991. FUN FARES will undergo some changes designed to offer greater flexibility for Customers traveling on the airline's lowest fares. Under the new terms, Customers who are unable to use their FUN FARE tickets as originally scheduled are now allowed to use those same tickets toward the purchase of other FUN FARE tickets.


May 07, 1992


Department of Transportation (DOT) released May 1992 Air Travel Consumer Report for March and first quarter 1992 performance. Southwest had the best ontime performance, the fewest mishandled baggage reports, and the lowest number of Customer complaints of any airline, not only for the month of March but for the entire first quarter of 1992.


May 12, 1992


Chicago Reservations Center (CRC) takes its first call, becoming Southwest's fifth Reservations Center.


May 17, 1992


Southwest is the official airline for the 81st Examiner Bay to Breakers Race held in San Francisco. T.J. Luv Jet costumes are born and become a lasting symbol of our airline.


May 18, 1992


Phoenix travelers name Southwest as the top airline of choice in the fourth quarter of 1991, according to a DOT report.


May 19, 1992


New flights are added to the schedule effective July 13: STL-PHX 2 new roundtrips, STL-ABQ 1 new roundtrip, MCI-MDW 1 new roundtrip, MCI-LAS 1 new roundtrip. New nonstop service: ABQ-SAN 1 roundtrip, PHX-BUR 4 roundtrips, LAS-OAK 2 roundtrips.


May 20, 1992


Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding. The board also declared a 2-for-1 stock split of the Company's common stock and, concurrent with the stock split, increased the quarterly dividend by 12%.


May 21, 1992


Southwest is named the "Official Airline" for Fiesta Texas in SAT.


May 28, 1992


Announces a half-price sale on advance FUN FARES beginning May 29 for purchase through June 5, 1992. Travel must be completed no later than September 13, 1992. The half-price sale applies to most of the 3-day and 21-day advance purchase FUN FARES.


June 04, 1992


Columbus (CMH) service begins with five daily nonstop roundtrip flights to MDW and three daily nonstop flights to STL.


June 10, 1992


Announces selection of Reflectone, Inc. to build a new multi-million dollar Boeing 737-300 aircraft flight simulator for Training Center. The announcement was made jointly today by officials of Southwest and Tampa-based Relfectone, Inc. The new state-of-the-art simulator will be installed in Training Center by the end of 1993. This will be the third full-motion simulator used to help train Southwest pilots. Set a performance record among airlines when 94% of our flights arrived ontime in April 1992, according to the DOT June 1992 Air Travel Consumer Report for April 1992. This is the best ontime performance recorded by any airline since the DOT began tracking in 1987.


June 15, 1992


Announces lowering of fares for service OAK-LAS effective Tuesday, June 16, 1992.


June 17, 1992


SMF one year anniversary. Inaugurated service SMF-BUR, SMF-ONT with 12 daily flights.


June 18, 1992


21st Anniversary.


June 30, 1992


15th anniversary of service to ELP. The carrier began serving ELP in 1977, with six daily roundtrip flights to DAL, HOU, SAT, HRL, CRP, MAF, and LBB.


July 01, 1992


Seventh monthly Triple Crown.


July 25, 1992


Initiates service between SMF and SAN with six daily nonstop flights between the two cities.


August 01, 1992


Chicago (Midway) Pilot Base opens.


August 01, 1992


Eighth monthly Triple Crown.


August 10, 1992


Al Davis, Director Internal Audit, is named Vice President Internal Audit and Special Projects.


August 28, 1992


Announces opening of a new reservations center in Albuquerque in early 1993. Announces teaming up with Fiesta Texas and Sea World of Texas, both in SAT, to offer weekend travel package to SAT starting at $179 per person.


September 01, 1992


Ninth monthly Triple Crown.


September 04, 1992


Announces that Southwest became top carrier in LAS with its August 1992 boardings.


September 08, 1992


Best ontime performance achieved by an airline since the DOT began tracking in 1987. With 94.4% of over 1,300 daily flights arriving ontime in July, performance far exceeded the industry average of 79.8%.


September 18, 1992


LUV Classic golf tournament at Bear Creek. $229,000 was donated to Ronald McDonald Houses in the following manner: DAL 50%, TUL 25%, and CRP 25%.


September 24, 1992


"Launches" construction project to build a new reservations center in ABQ. The ground-breaking ceremonies featured New Mexico Lt. Gov. Casey Luna, Albuquerque Mayor Louis Saavedra and John Denison, Southwest's Executive Vice President Corporate Services, cutting ribbons to launch the Southwest hot air balloon.


October 01, 1992


Southwest and Claircom Communications announce the signing of an exclusive, long-term contract to provide the entire fleet with Claircom's AirOne telephone system. Installation will begin in February of 1993. We bring back special leisure fares for military personnel and their dependents, which were first introduced last year. In response to Northwest Airlines' false claim to be the first-ever Triple Crown Winner, Southwest launches our "Liar, liar. Pants on fire." ad.


October 01, 1992


Tenth monthly Triple Crown.


October 06, 1992


DOT released October 1992 Air Travel Consumer Report for August 1992 performance, and Southwest tied its own record, which was also an industry record, for the best ontime performance achieved by any airline since tracking began in 1987. 94% of flights arrived on time.


October 07, 1992


For the third quarter of 1992, Southwest flew 3,709.3 million RPMs compared with 3,056.1 million RPMs recorded for the same period in 1991, an increase of 21.4%. ASMs increased 16.9% to 5,674.5 million from the 1991 third quarter level of 4,853.4 million. The 1992 third quarter load factor was 65.4% compared to 63.0% for the same period last year.


October 09, 1992


Phoenix Maintenance Hangar opens, becoming Southwest's largest Maintenance facility–a $10 million project at PHX. When fully staffed, the center will employ 250-300 Maintenance personnel. Net income for the third quarter of 1992 was up 71.0% to $26.9 million, compared to the $15.7 million earned in third quarter 1991. Earnings per share were $.28 versus $.18 in third quarter 1991, an increase of 55.6%. The increase in earnings was principally caused by an increase in operating income of 73.1% to $53.9 million. Revenues for third quarter 1992 increased 25.9% to $447.3 million, compared to $355.3 million for third quarter 1991.


October 30, 1992


Celebrates ten years of service at SFO. At Gate 32 on Concourse B in the South Terminal of SFO, the Great Pumpkin made its annual Halloween appearance today. The 210-pound gourd was at the airport to help Southwest celebrate.


November 01, 1992


11th monthly Triple Crown.


November 05, 1992


Became the nation's first and only airline to be rated number one in all three major performance categories by the DOT for a record-setting five times in one year.


November 18, 1992


Board of Directors declares a quarterly dividend of 1.4 cents per share on all shares currently issued and outstanding. This 65th consecutive quarterly dividend will be paid on December 28, 1992, to shareholders of record at the close of business on December 7, 1992.


December 01, 1992


Southwest is honored as one of the outstanding achievers in the air cargo industry with the "Quest for Quality" award from Distribution Magazine.


December 03, 1992


DOT December 1992 Air Travel Consumer Report for October 1992 reported that Southwest has rated number one in all three major performance categories a record-setting ten times.


December 14, 1992


Southwest flies children from Chicago, Houston, and Birmingham to Nashville for a visit with Santa at the Opryland Hotel, which has been designated as the "North Pole" for the day.


December 31, 1992


1992 Milestones Revenue passengers: 27,839,284 Trips flown: 438,184 Fleet: 141 aircraft Employees at yearend: 11,397 Cities opened: CLE, CMH For the first time in the history of the DOT's Air Travel Consumer Report, Southwest tops all three major performance categories for the year, capturing the industry's first annual "Triple Crown" for our 1992 performance.


December 31, 1992


Southwest scores 1st annual Triple Crown. For the first time in the history of the DOT Air Travel Consumer Report, one carrier, Southwest, topped all three major performance categories for the year, capturing the industry's first annual "Triple Crown" for its 1992 performance.


1993

January 04, 1993


Introduces four new nonstop flights between LAS-LAX. The additional flights make Southwest the airline with the "Most to the Coast"--the most flights LAS-LAX with 13 daily nonstops.


January 08, 1993


Celebrates four new daily flights between LAX-LAS with a gathering of 58 Elvis impersonators.


January 11, 1993


Announce that we flew 1,133.5 million revenue passenger miles (RPMs) in December 1992, a 16.9% increase over the 969.3 million RPMs flown in December 1991. ASMs increased 18.7% to 1,850.2 million from the December 1991 level of 1,559.4 million ASMs. Load factor was 61.3%, down .9 points from the 62.2% for the same period of a year ago.


January 14, 1993


Carolyn Bates, a 20-year veteran of the airline industry with broad experience in airport operations and reservations, is named Southwest's Vice President Reservations. Bates will oversee all reservations operations with a current staffing complement of more than 2,500 Reservations Employees.


January 20, 1993


Announces we will optionally redeem March 1, 1993, all $100 million aggregate principal amount outstanding of the Company's 9% Notes Due 1996, at a redemption rate price of 100% of their principal amount. Board of Directors declares a quarterly dividend of 1.4 cents per share on all shares currently issued and outstanding.


January 22, 1993


Southwest is named one of the Top Ten in a new book: The 100 Best Companies to Work For in America. The book examines exceptional workplaces and is a completely revised of the 1984 bestseller. Southwest is also recognized in five other categories: Best for Job Security; Ten Best for Opportunities; Most Strongly Unionized; Youngest Companies; and Where Fun is a Way of Life.


January 26, 1993


Net income for the fourth quarter ended December 31, 1992 was $27.2 million compared to the $8.8 million earned on fourth quarter 1991, an increase of 207.3%. Total operating revenues for fourth quarter 1992 increased 27.4% to $447.2 million compared to $350.9 million for fourth quarter 1991.


February 02, 1993


Announces daily service from SDF effective May 24, 1993 with six daily nonstops between SDF and MDW, four daily flights between SDF and STL, and one daily flight between SDF and BHM.


February 04, 1993


Announces addition of 45 roundtrip flights, including new and increased service, to schedule this spring and summer. Claircom Communications and Southwest form a partnership as the first phone system is installed on our aircraft. Southwest Airlines wins first Triple Crown Award, based on Department of Transportation statistics for the year 1992. Southwest ranked first in fewest Customer complaints, best ontime performance, and best baggage handling.


February 05, 1993


Herb announces that the Company flew 1,154.4 million RPMs in January 1993, a 21.6% increase over 949.4 million RPMs flown in January of last year. ASMs increased 14.0%.


February 08, 1993


Albuquerque Reservations Center (ARC) opens and accepts first Customer calls today. The center is expected to employ about 425 Sales Agents and 40 management and support staff by third quarter 1993. Patricia "Cookie" Poe is the Manager.


February 10, 1993


St. Louis Line Maintenance opens.


February 11, 1993


Employees dedicate a new Boeing 737-300 named Heroes of the Heart to our 81 Station Administrative Coordinators.


March 11, 1993


Vice President Al Gore and Senator Bob Krueger visit Southwest Employees to learn firsthand about our efficient operations and to see if these tips can be applied to our Government.


March 22, 1993


QIKRES is introduced at DRC. QIKRES is designed to help our Reservations Sales Agents make reservations faster and easier for our Customers.


March 24, 1993


Southwest hosts 16 children from Austin's "Believe in Me" youth group at the CGA East Austin Youth Classic, of which Southwest is a sponsor. The Southwest Celebrity Shootout included John Elway, Maury Povich, Mark Rippen, and Jack Wagner. All proceeds went to East Austin youth.


March 25, 1993


Dedicates ARC. The state governor, Bruce King, and Albuquerque Mayor Louise Savedra are among the officials in attendance. More than 190 reservations sales agents are now answering calls with "CALK-RES" already in operation.


March 27, 1993


OAK Line Maintenance officially opens.


April 01, 1993


12th monthly Triple Crown.


April 06, 1993


Herb announces that the Company flew 1,353.5 million RPMs in March 1993, 16.1% in-crease over the 1,166.1 million RPMs flown in March of last year. ASMs increased 17.3% to 2,025.3 million from the March 1992 level of 1,726.4 million. The load factor for the month was 66.8% compared to 67.5% for the same period a year ago. For the first quarter 1993, Southwest flew 3,646.5 million RPMs, a 17.5% increase compared with the 3,103.1 million RPMs recorded for the same period of 1992. ASMs increased 14.7% to 5,670.9 million from the first quarter 1992 level of 4,944.1 million. First quarter load factor was 64.3% compared to 62.8% for the same period last year.


April 07, 1993


Announces daily service from SJC effective June 1, 1993 with 11 daily nonstop roundtrips--six daily flights between SJC-BUR, five daily flights between SJC-LAS. The low unrestricted fare between SJC-BUR is $69 one-way; the fare between SJC-LAS is $79 one-way.


April 12, 1993


Robert W. Rapp is named Vice President Systems. Rapp, who was most recently Director Information Systems for Pacific Enterprises Oil Company, will be responsible for overseeing Southwest's expanding information and technology needs. Southwest Airlines ranks second in the 1992 Airline Quality Rating (AQR) study.


April 14, 1993


Donates $3,000 to aid St. Louis' homeless as part of "Southwest Hoops for the Homeless Challenge."


April 21, 1993


Income for the first quarter 1993, before the cumulative effect of accounting changes, was $22.7 million ($.24 per share) in first quarter 1992. The increase in earnings was principally due to a 21.1% increase in passenger revenues. The load factor for first quarter 1993 was 64.3%, up 1.5 points from first quarter 1992. Total operating revenues for first quarter 1993 increased 21.4% to $453.8 million compared to $373.9 million for first quarter 1992. RPMs increased 17.5% in first quarter 1993 as compared to a 14.7% increase in ASMs , resulting in a 1.5 point increase in the load factor. The passenger revenue yield per RPM increased 3.0% to $.1199 from $.1164 in first quarter 1992.


May 05, 1993


Herb announces that the Company flew 1,371.4 million RPMs in April 1993, a 22.1% increase over the 1,122.7 million RPMs flown in April of last year. ASMs increased 18.6% to 1,978.5 million from the April 1992 level of 1,667.5 million. The load factor was 69.3%, compared to 67.3% for the same period last year. For the first four months of 1993, Southwest flew 5,017.9 million RPMs, compared with 4,225.8 million RPMs recorded for the same period in 1992, an increase of 18.7%. ASMs increased 15.7% to 7,649.4 million from the year-to-date 1992 level of 6,611.7 million. Year-to-date load factor was 65.6%, compared to 63.9% for the same period last year.


May 24, 1993


Southwest celebrates new service from Louisville (SDF) with a tailgate party. Service begins with six daily nonstop roundtrips to MDW, four daily nonstop roundtrips to STL, and one daily nonstop roundtrip to BHM. SDF is our 35th city. President Bill Clinton selects Herb to serve on a 90-day Commission titled the "National Commission to Ensure A Strong Competitive Airline Industry."


May 28, 1993


Herb keeps his end of the bargain with Dallas Cowboy Michael Irvin who earned a Super Bowl ring. Because Herb promised a plane for Michael Irvin to fly Dallas youths to Cowboy spring training camp in AUS, Herb will provide a trip for kids to see their heroes in action. The special day will be July 27.


June 01, 1993


San Jose (SJC) service begins with 11 daily flights and celebrates our strong presence in California by inaugurating the use of a special brightly colored plastic boarding pass in the shape of California. A class from Randol Elementary School won the field trip of a lifetime as part of the inaugural ceremonies. Southwest Airlines receives the award Best Airline for Traveling Families from Austin Child Magazine.


June 07, 1993


Herb announces that the Company flew 1,401.9 million RPMs in May 1993, a 23.1% increase over the 1,138.9 million RPMs flown in May of last year. ASMs increased 21.6% to 2,048.3 million from the May 1992 level of 1,685.0 million ASMs. The load factor was 68.4% compared to 67.6% for the same period of a year ago.


June 08, 1993


Announces addition of 18 flights to schedule at SJC by August 13 bringing the total daily flights to 29 in SJC. The added nonstop flights include new service to LAX, ONT, and RNO as well as additional service to BUR.


June 18, 1993


22nd Anniversary.


June 22, 1993


SMF is named Provisioning Station of the Year.


July 02, 1993


Southwest officials, along with city and civic leaders, break ground for HRC. Called "Field of Dreams" because the Employees have been dreaming of a new location for months.


July 03, 1993


13th monthly Triple Crown.


July 07, 1993


Herb announces that the Company flew 1,469.7 million RPMs in June 1993, a 26.2% in-crease over the 1,165.0 million RPMs flown in June of last year. ASMs increased 15% to 2,063.0 million from the June 1992 level of 1,794.4 million. The load factor 71.2%, up 6.3 points from last year and the highest monthly load factor since August 1980. Monthly boardings were 2,908,337 passengers carried, a 23.9% increase over last year. For second quarter 1993, Southwest flew 4,243.0 million RPMs compared with 3,426.6 million RPMs recorded for the same period in 1992, an increase of 23.8%. ASMs increased 18.3% to 6,089.8 million from the 1992 second quarter level of 5,146.9 million. 1993 second quarter load factor was 69.7% compared to 66.6% for the same period last year.


July 14, 1993


Announces daily service from BWI effective September 15, 1993 with five daily flights BWI-MDW and five daily flights between BWI-CLE. The unrestricted one-way fare is $49 to CLE and $89 to MDW.


July 20, 1993


Net income for the second quarter ended June 30, 1993 was $41.9 million compared to the $23.5 million earned in the second quarter 1992, an increase of 78.4%. Total operating revenues for second quarter 1993 increased 24.9% to $520.5 million, compared to $416.8 million for the second quarter 1992.


July 21, 1993


Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.


August 01, 1993


14th monthly Triple Crown.


August 04, 1993


Southwest, along with Fiesta Texas in San Antonio, honors 11 "High Flying Heroes" from each of the cities it serves in Texas. The heroes are as follows: Eveline Rivers (AMA), Willie Kocurek (AUS), Loyd Neal (CRP), Bob Booker (DAL), Rosa Guerrero (ELP), Harry Nigro (HRL), Thaddeus Lott, Sr. (HOU), Rose Mediano (LBB), John Younger (Midland), Charles Perry (Odessa), and Calvin Buchholtz (SAT). Southwest flew 1,559.8 million RPMs in July 1993, a 22.3% increase over the 1,275.2 million RPMs flown in July of last year. ASMs increased 12.7% to 2,148.7 million from the July 1992 level of 1,905.8 million. Load factor for the month was 72.6%, up 5.7 points from last year's load factor of 66.9%.


August 17, 1993


Announces new fares of $19 one-way between BWI-CLE and $39 one-way between BWI-MDW available for off-peak travel or through one-day advance purchase. Still offering unrestricted one-way fares between BWI-CLE of $49 and $89 between BWI-MDW.


August 25, 1993


Announces new fares of $19 one-way between CMH-MDW available seven days a week with a one-day advance purchase. The $19 fare is nonrefundable, but it is changeable at no cost. The unrestricted one-way fare between CMH-MDW is $59.


August 31, 1993


Southwest is listed as one of the 16 safest airlines in the inaugural edition of the IAPA Travel Safety Alert Newsletter. IAPA stands for International Airline Passengers Association. Southwest is among the "Safest of the World's Biggest Airlines." Size is judged by the total number of flights.


September 01, 1993


15th monthly Triple Crown.


September 07, 1993


Announces we flew 1,600.3 million RPMs in August 1993, a 20.6% increase over the 1,326.8 million RPMs flown in August of last year. ASMs increased 15.4% to 2,215.7 million from the August 1992 level of 1,920.0 million. The load factor was 72.2%, up 3.1 points from last year's load factor of 69.1%. RPMs increased 21% over the same period last year. ASMs increased 15.9% over the same time last year.


September 08, 1993


The Department of Transportation releases its report for July performance, and Southwest had the best ontime performance (95.4%) achieved by any airline since tracking began in 1987.


September 15, 1993


Southwest consolidates all flight operations in Detroit to DTW because runway improvements at Detroit City Airport (DET) were not forthcoming. The consolidation will result in the addition of ten new daily departures at DTW for a total of 16 daily departures. Southwest starts service to Baltimore, making it a coast-to-coast carrier, with eight daily flights and a baseball theme as a tribute to the All Star City. (Southwest flew 49 elementary children to CLE's Metroparks Zoo. MDW festivities included a First Family look-alike contest. CLE held a Presidential look-alike contest.)


September 23, 1993


The City of Los Angeles Department of Airports withdraws its threat to terminate the operating flights of any carrier that has failed to pay the newly enacted landing fees at LAX, pending a Court ruling on a motion for a preliminary injunction.


October 01, 1993


16th monthly Triple Crown.


October 06, 1993


Announces we flew 1,388.4 million RPMs in September 1993, a 25.4% increase over the 1,107.4 million RPMs flown in September of last year. ASMs increased 16.3% to 2,149.6 million from the September 1992 level of 1,848.8 million. The load factor was 64.6% compared to 59.9 % for the same period in 1992. Flew 4,548.5 million RPMs compared with 3,709.3 million RPMs recorded for the same time last year, an increase of 22.6%. ASMs increased 14.8% to 6,514.0 million from the 1992 third quarter level of 5,674.5 million. The 1993 third quarter load factor was 69.8% compared to 65.4% for the same period last year.


October 08, 1993


LUV Classic golf tournament at Bear Creek. $230,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL, 25% to ELP, and 25% to BNA.


October 19, 1993


Announces third quarter earnings went up 63.4%. Net income for the quarter was $43.9 million, compared to the $26.9 million earned in third quarter 1992. Revenues increased 23.9% to 554.4 million, compared to 447.3 million for the same quarter last year. RPMs increased 22.6% and ASMs increased 8.0%.


November 03, 1993


Employees help kick off the opening of the Skybridge--an overhead walkway connecting the MDW CTA Rail Station and MDW Airport.


November 04, 1993


Announces that traffic increased 22.7% to 1,518.3 million RPMs from the 1992 level of 1,237.4 million RPMs. ASMs increased 15.9% to 2,232.3 million from the October 1992 level of 1,926.2 million. Load factor was 68%, up 3.8 points from the last year's 64.2%.


November 10, 1993


Announces service with four nonstops between PHX-SJC and one nonstop between PHX-LIT beginning March 2, 1994.


November 11, 1993


We select EDS to develop a new passenger revenue system. The system will collect, track and audit all ticket sales data from travel agents and Southwest ticket counters.


November 13, 1993


Herb "Kingpin" Kelleher and a team of Southwest bowlers compete in a "Bowl-A-Rama" with the crew and cast of Wings to benefit Angel Flight. Southwest Employees raise $30,000 for the organization and Herb receives a walk-on role on Wings.


November 17, 1993


Southwest and Boeing announce that the 737-X family of jetliners, the next-generation of the 737, will proceed on the strength of Southwest's commitment for 63 jets for delivery 1997 through 2001. The schedule for delivery is planned as follows: four for delivery in Fall 1997, 16 in each of 1998 and 1999, 15 in 2000, and 12 in 2001. Board of Directors declares a quarterly dividend of 1 cent per share on all shares currently issued and outstanding.


December 01, 1993


San Jose Provisioning facility opens.


December 01, 1993


17th monthly Triple Crown.


December 03, 1993


November traffic increased 18.5% to 1,395.1 million RPMs from the 1992 level of 1,177.2 million RPMs. ASMs increased 16.0% to 2,116.4 million from the November 1992 level of 1,824.7 million. Load factor was 65.9%, up 1.4 points from last year's load factor of 64.5%.


December 13, 1993


Reaches an agreement to acquire all of the outstanding stock of Morris Air in exchange for 3,574,658 shares of Southwest common stock. The transaction will close on December 31, 1993, subject to receipt of Justice Department approval and fulfillment of all conditions precedent to closing.


December 14, 1993


Flies local children from CMH, DTW, and STL to the "North Pole" which is located in Chicago. There the kids met Santa.


December 15, 1993


Fly local children from BHM, MSY, and BNA to the "North Pole." The "North Pole" is in fact the Opryland Hotel where Santa's workshop is located. The flight monitors listed the destination as the North Pole.


December 16, 1993


Continue "North Pole" flights by flying children from HOU, TUL, HRL, and SAT to Fiesta Texas in San Antonio. The children met Santa there.


December 21, 1993


Southwest Airlines receives a Certificate of Appreciation from the College and Graduate School of Business at the University of Texas in Austin.


December 31, 1993


1993 Milestones Revenue passengers: 36,955,211 Trips flown: 546,297 Fleet: 178 aircraft Employees at yearend: 15,175 Cities opened: SDF, SJC, BWI Specialty aircraft Heroes of the Heart, Feb. 11, 1983 Southwest tops the annual Airline Quality Rating report for 1993 Air Transport World awards Southwest for "20 years of Excellence in Shorthaul Service" for 1993. Southwest scores its second annual Triple Crown for our 1993 performance.


December 31, 1993


Southwest completes the acquisition of Morris Air Corporation. The Federal Trade Commission informs both parties that the U.S. Department of Justice completed its review, and that it would not oppose the acquisition. Southwest also acquires the outstanding stock of Morris Air in exchange for approximately 3.6 million shares of Southwest's common stock. The Wall Street Journal refers to the acquisition as "one of the smartest airline moves ever."


1994

January 01, 1994


18th monthly Triple Crown.


January 05, 1994


Flew 1,363.1 million RPMs in December 1993, a 20.3% increase over the 1,133.5 million RPMs flown in December 1992. ASMs increased 15.7% to 2,140.5 million from the December 1992 level of 1,850.2 million. The load factor for the month was 63.7%, up 2.4 points from the 61.3% for the same period of a year ago. For fourth quarter 1993, Southwest flew 4,276.5 million RPMs, a 20.5% increase compared with the 3,548.0 million RPMs recorded for the same period of 1992. ASMs increased 15.9% to 6,489.1 million from the fourth quarter level of 5,601.1 million. Fourth quarter load factor was 65.9% up from 63.3% for the same period last year. For the year ended December 31, 1993, Southwest flew 16,714.6 million RPMs, compared with 13,787.0 million for 1992, an increase of 21.2%. ASMs increased 15.9% to 24,763.8 million from the 1992 level of 21,366.6 million. The annual load factor was 67.5% compared to 64.5% for 1992.


January 17, 1994


Herb presides over the grand opening of the new location of the HRC. Over 470 Employees are expected to staff the Center by the end of the first quarter.


January 18, 1994


Southwest and McCaw Cellular's Claircom Communications unveil the world's first broadly available air-to-ground commercial fax and data service through the AirOne Communications Network. Service will be available by the end of February on all Southwest planes.


January 19, 1994


Southwest and Boeing complete a definitive contract to be the launch Customer for the next-generation 737-700 jetliner.


January 20, 1994


Board of Directors declares a quarterly dividend of 1 cent per share on all shares currently issued and outstanding.


February 01, 1994


19th monthly Triple Crown.


February 07, 1994


Southwest officially wins the industry's Triple Crown for 1993 statistics. This is the second consecutive year Southwest has won the Award.


February 08, 1994


Announces that, along with Morris, Southwest flew 1,603.8 million RPMs in January 1994, a 25.3% increase over the 1,279.5 million RPMs flown in January of last year. ASMs increased 24.9% to 2,541.6 million from January 1993 level of 2,035.6 million. The load factor for the month was 63.1%, up 0.2 points from 1993.


February 11, 1994


Morris Air announces it will discontinue service from Eugene.


February 11, 1994


Southwest offers new fares with extra savings. The fares must be purchased at least one day in advance of travel, and March 1, 1994 is the last day to purchase. Travel must be completed no later that May 24, 1994.


February 14, 1994


This year's "Heroes of the Heart" are Technical Services Department Employees.


February 17, 1994


"Southwest Spirit" and "Morris Magic" take a charter trip down the aisle at the Graceland Wedding Chapel in Las Vegas to symbolically seal the acquisition of Morris Air.


February 18, 1994


Morris Air announces it will discontinue Bullhead City/Laughlin city service effective May 2, 1994. Service to and from SJC will cease May 2, 1994, and service to and from SLC will cease on June 6, 1994. Southwest's consolidated net income for the month ended January 31, 1994, including Morris Air, was $8.8 million.


February 24, 1994


Celebrates ten years of service to LIT which began Feb. 27, 1984.


March 01, 1994


20th monthly Triple Crown.


March 02, 1994


Initiates nonstop service LIT-PHX with one roundtrip each day. The flight offers one-stop service to BUR, LAS, LAX, OAK, ONT, SAN, SFO, and SJC. Chicago (Midway) Inflight Base opens.


March 07, 1994


Southwest announces that it flew, along with Morris Air, 1,561.5 million consolidated RPMs in February 1994, a 23.6% increase over the 1,263.2 million consolidated RPMs flown in February 1993 Consolidated ASMs increased 23.3% to 2,334.9 million from the February 1993 level of 1,893.8 million. Consolidated load factor for the month was 66.9%, up .2 points from 1993. Announces service between SJC-SAN with five daily nonstop roundtrips effective April 15, 1994.


March 15, 1994


Herb is elected the 52nd president of The Wings Club, one of the world's oldest aviation organizations. He succeeds Robert H. Hood, president of the Douglas Aircraft division of McDonnell Douglas.


March 21, 1994


Announces details of plans to begin service at SNA with seven daily flights between SNA-OAK and eight daily flights between SAN-SJC effective May 26, 1994. Announces service to GEG with four daily flights to SEA, three daily flights to PDX, and one daily flight to OAK, effective June 6, 1994. Announces service to PDX with three daily flights to GEG, and four daily flights to OAK, effective June 6, 1994.


March 22, 1994


Announces addition of 26 roundtrip flights to system this summer beginning in May. Will include new service from BWI, STL, and SDF. Chicago Mayor Richard M. Daley and Herb celebrate the opening of the new MDW Flight Attendant Base.


March 23, 1994


C. Webb Crockett, a partner and director in the law firm of Fennemore Craig in Phoenix, Arizona, is elected to Board of Directors. June M. Morris, founder of Morris Air, CEO and Director of Morris Air Corporation, is elected to Board of Directors.


March 31, 1994


Fly winning teams from the Boys and Girls Clubs in MSY, CRP, SAT, DAL, and AUS to HOU to visit the Space Center. Teams of 12 children competed to build their ultimate "Rocket of the Future" with LEGO bricks.


April 06, 1994


Southwest announces that it flew, along with Morris Air, 1,876.6 million consolidated RPMs in March 1994, a 25.8% increase over the 1,492.3 million consolidated RPMs flown in March of last year. Consolidated ASMs increased 22.2% to 2,664.3 million from March 1993 level of 2,180.0. The consolidated load factor for the month was 70.4% compared to 68.5% for the same period of a year ago.


April 07, 1994


Continue construction on two new gates in the East Terminal's Concourse D of STL with the help of Mayor Freeman R. Bosley, Jr. and Airport Director Leonard L. Griggs, Jr. Mayor Bosley and Griggs each took sledgehammer swings at the wall of Concourse D.


April 12, 1994


Southwest Airlines ranks first in the 1993 Airline Quality Rating (AQR) study.


April 14, 1994


Invite 21 eight- to ten-year-old students from St. Louis' St. Joseph Institute for the Deaf to CLE to celebrate the carrier's "Official Airline" status with Sea World of Ohio. Invite 20 eight- to ten-year-old students from Baltimore's Park Elementary to CLE to celebrate the carrier's "Official Airline" status with Sea World of Ohio. Invite 20 eight- to ten-year-old students from Southeast Cleveland's Gracemount Elementary School to help celebrate the carrier's "Official Airline" status with the park.


April 21, 1994


Consolidated net income for first quarter 1994 was $41.8 million ($.28 per share) compared to first quarter 1993 net income (before the cumulative effect of accounting changes) of $24.9 million ($.17 per share). Total consolidated operating revenues for first quarter 1994 increased 24.1% to $619.4 million compared to $498.9 million for first quarter 1993.


April 25, 1994


STL is named 1993 Station of the Year recognizing its 196 STL Employees as the number one Employee team of the 39 airports Southwest served in 1993.


May 01, 1994


All Employees hired from Morris Air Reservations in Salt Lake City become official Southwest family members as we toast our newest Reservations Center (URC).


May 01, 1994


21st monthly Triple Crown.


May 02, 1994


Announces testing of two new methods of ticket distribution to the travel agency community. A limited number of Apollo travel agencies who agree to participate in the test will receive a new personal computer system with live availability displays called Southwest Travel (SouthwestT). As an alternative test, Southwest produced and delivered next-day tickets on an expedited basis to many inconvenienced Apollo agencies. Herb appears on the cover of Fortune Magazine as the question is posed "Is Herb Kelleher America's Best CEO?" Days later, our Employees send the Editor a petition with over 10,000 signatures stating "Yes!"


May 04, 1994


Announces an agreement in principle to acquire 12 additional Boeing -300s. The agreement calls for six of the aircraft to be delivered in 1995 and six in 1996.


May 06, 1994


Announces we flew, along with Morris Air, 1,740.3 million consolidated RPMs in April 1994, a 15.7% increase over the 1,504.4 million consolidated RPMs flown in April of last year. Consolidated ASMs increased 19.5% to 2,545.8 million from the April 1993 level of 2,130.2 million. Consolidated load factor was 68.4%, compared to 70.6% for same period last year.


May 07, 1994


At the annual Chili Cookoff, a group of Southwest and Morris pilots present Herb with his very own Custom Harley-Davidson Heritage Softail.


May 09, 1994


Releases "Just Plane Smart" travel tips for families traveling over the summer break.


May 13, 1994


Morris Air announces that it will discontinue its daily service to and from Anchorage effective September 7, 1994.


May 18, 1994


Announces service to TUS effective October 1994, offering eight daily flights from TUS, four to LAX, two to LAS, and two to SAN.


May 22, 1994


After being ousted from Apollo and System One reservations systems, Southwest introduces our own "CRS" (SWAT) for high volume travel agencies and overnight ticket delivery. We also negotiate a contract with American Airlines for entry into Basic SABRE.


May 23, 1994


Announces service between SMF-LAX effective Sept. 7, 1994 with five daily flights.


May 23, 1994


Arizona One, Southwest's fifth specially painted signature aircraft, is publicly rolled out at a special ceremony in PHX as a tribute to the Grand Canyon State.


May 26, 1994


Southwest launches service at John Wayne Airport (SNA) in Orange County with a "show down" between ten John Wayne sound-alikes. Service begins with 15 daily flights from SNA--seven between SAN-OAK and eight between SNA-SJC.


June 01, 1994


Las Vegas Line Maintenance opens.


June 01, 1994


22nd monthly Triple Crown.


June 06, 1994


Southwest begins service in Spokane (GEG) with eight daily flights. Celebrations include a "flying fieldtrip" for more than 30 Garry Middle School seventh-graders. Service begins in Portland (PDX) with seven daily flights. Celebrations include "flying fieldtrip" for more than 30 Capitol Hill Elementary School students. Service is launched in Seattle (SEA) with eight daily flights. Celebrations include a "flying fieldtrip" for more than 50 local fifth- and sixth-graders. Seattle Provisioning Base opens.


June 08, 1994


Southwest and Fiesta Texas honor "High Flying Heroes" from Texas at a ceremony at the musical theme park in SAT.


June 15, 1994


Announces details of plans to begin service at SLC with 41 daily departures and BOI with seven daily departures effective Oct. 4th. Announces STL-SLC service effective Oct. 4, 1994 with five daily roundtrip flights, and increased service to PHX with one additional trip. Announces plans to begin service at TUS on Oct. 4, 1994 with eight daily flights to LAX, SAN, and LAS. The unrestricted one-way fare to and from TUS on all eight flights is $59.


June 16, 1994


Announces, effective Oct. 4, 1994, published service from MDW with five daily flights to SLC, two daily flights to TUS, and one daily flight to BOI. Announces, effective Oct. 4, 1994, published service from BWI with three daily flights to SLC and one daily flight to BOI. The flights will connect at STL. Announces, effective Oct. 4, 1994, published service from several Midwest cities to the Pacific Northwest through connecting service in STL.


June 18, 1994


23rd Anniversary.


July 01, 1994


23rd monthly Triple Crown.


July 08, 1994


Launches nonstop service from Louisville's Standiford Field to BWI, as well as expanding service from Standiford to STL, MDW, and BHM.


July 27, 1994


Sets up a mock operational airline for more than 60 summer school children from the East Valley School District in GEG teach them about boarding and safety procedures.


August 02, 1994


Southwest announces it will begin Phase One testing of its new Ticketless Travel System between the cities of Houston and Corpus Christi and Dallas and Little Rock in September, primarily to the Company's frequent flyer club members and a select group of corporate travelers.


August 25, 1994


Herb and Governor Jim Guy Tucker of Arkansas announce today that the airline will build a new reservations center to employ 900 in LIT.


September 01, 1994


24th monthly Triple Crown.


September 05, 1994


To celebrate its broadcast sponsorship of Monday Night Football on ABC, Southwest offers a $25 one-way fare every Monday night for nonstop flights only beginning September 12. The fare is good for any nonstop flight beginning at 7:00 p.m. on Mondays and applies to every seat.


September 07, 1994


Announces that the Company, including Morris Air, flew 2,000.8 million consolidated RPMs in August 1994, an 8.7% increase over the 1,841.1 million consolidated RPMs flown in August of last year. Consolidated ASMs increased 12.1% to 2,812.4 million from the August 1993 level of 2,509.8 million. Consolidated load factor for the month was 71.1%, compared to 73.4% for the same period of a year ago.


September 10, 1994


More than 100 Northern California elementary students take a "flying fieldtrip" to Sea World in SAN to raise awareness for and urge Californians to volunteer for the California Coastal Commission's Coastal Cleanup Day.


September 12, 1994


Celebrating our broadcast sponsorship of Monday Night Football on ABC, Southwest offers a $25 one-way fare every Monday night on nonstop flights.


September 15, 1994


Announces addition of 15 flights in California on November 15: six between LAX-OAK; three between OAK-BUR; two between ONT-OAK; one between LAX-LAS; and three between OAK-SEA.


September 28, 1994


Offers one-day advance purchase fares with at least 50 % savings off already low every-day fares to most markets in every city Southwest serves. Brought back 21-day advance purchase FUN FARES.


October 01, 1994


Oakland Inflight Base opens as our fifth home for our Flight Attendants. Southwest Airlines receives the award for Best Airline in SR Texas.


October 04, 1994


Tucson (TUS) service begins with eight daily flights: four to LAX, two to LAS, and two to SAN. Begins service in Boise (BOI) with seven daily nonstop departures. Service begins in Salt Lake City (SLC) with 41 daily flights to 13 cities, completing the nine-month transformation of Morris Air to Southwest Airlines. Salt Lake City Provisioning Base opens.


October 06, 1994


Announces that the Company, including Morris Air, flew 1,692.7 million consolidated RPMs in September 1994, a 7.7% increase over the 1,571.2 million consolidated RPMs flown in September of last year. Consolidated ASMs increased 12.2% to 2,718.4 million from the September 1993 level of 2,422.3 million. Consolidated load factor for the month was 62.3%, compared to 64.9% for the same period of a year ago.


October 11, 1994


Announces recent fare sale will be extended through October 21. This applies to most markets in every city the airline serves.


October 13, 1994


Announces agreement to acquire five more Boeing -300's for fleet next year. The five new 737's, along with the 20 scheduled orders, brings to 25 the number of twinjets Southwest will receive from in 1995.


October 14, 1994


Employees purchase a full-page ad in USA Today as a special tribute to Herb on Boss's Day. The ad is seen by an estimated 6.5 million people. LUV Classic golf tournament at Bear Creek. $320,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL and 50% to SLC.


October 18, 1994


Senator Nicholas Petris and OAK Mayor Elihu Harris celebrate the opening of new OAK Flight Attendant base. The new base, which became operational on Oct. 1, will serve 495 Flight Attendants.


October 19, 1994


Patricia "Cookie" Poe is named LRC Manager, which will open in January 1995.


October 20, 1994


Consolidated net income for third quarter 1994 was $58.6 million ($.40 per share) compared to third quarter 1993 net income of $48.8 million ($.33 per share), an increase of 20%.


October 24, 1994


Announces fares as low as $39 one-way for travel within California beginning October 22. The $39 fare is for travel between any two cities in California with a 21-day advance purchase ticket.


October 26, 1994


Announces fare sale for travel from SDF, SLC, STL, and CLE, offering one-day advance purchase fares of at least 50% off everyday fares. Can be purchased through Nov. 15.


October 28, 1994


Currently distributing famous inflight peanut snacks with a new label: FRILLS. The airline meal in a nutshell. Sort of.


November 01, 1994


Announces increased service to 19 flights each day between LAX-LAS effective Dec. 15, 1994. Will add five daily flights between the two cities on Dec. 15 with a leased Boeing 737 acquired by Southwest. Provide air travel to the Kansas City Blades for an exhibition game at the San Jose Arena where they will take on the Minnesota Moose. As a major sponsor of the San Jose Sharks, Southwest supported this project as a benefit to Sharks ticket holders during the NHL work stoppage.


November 07, 1994


Announces that the company, including Morris Air, flew 1,869.1 million consolidated RPMs in October 1994, a 9.5% increase over the 1,706.9 million consolidated RPMs flown in October of last year.


November 08, 1994


Announces a $99 and $89 one-way fare sale for travel from SAT to 14 markets in the western half of the United States, an $89 one-way fare sale for travel to PHX, a $99 one-way fare sale for travel from HOU to 15 selected markets, a $99 or less one-way fare sale for travel from AUS to 14 selected markets, a $99 and $89 one-way fare sale for travel from STL to 15 markets in the West half of the United States, an $89 one-way fare sale for travel to SLC, and a $99 one-way fare sale for travel from MSY to 13 selected markets. Announces the recent fare sale from specific markets will be extended through Nov. 22, offering one-day advance purchase fares for at least 50 % off everyday fares. The originating cities affected are: BWI, CLE, SDF, and SLC.


November 16, 1994


Announces addition of four daily flights from SNA to PHX effective Jan. 15, 1995.


November 17, 1994


Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding. The 73rd consecutive quarterly dividend will be paid on January 3, 1995 to shareholders of record at the close of business on December 6, 1994. Announces a tentative agreement with its Pilots, represented by the SouthwestPA, for a new ten-year contract. Under the agreement, Pilots will be granted options to acquire up to approximately 1.4 million shares of the Company's stock in each year of the ten year agreement. In return, Pilots would agree to maintain pay rates at existing levels for the next five years, with guaranteed increases of 3% a year in three of the last five years of the agreement.


December 07, 1994


Announces a fare sale for travel first quarter 1995 from SLC offering advance purchase fares at a discount off everyday fares. These one-way fares--ranging from $19 to $95--are available to all markets Southwest serves from SLC. Announces that the Company, including Morris Air, flew 1,749.7 million consolidated RPMs in November 1994, an 8.7% increase over the 1,609.7 million consolidated RPMs flown in November of last year.


December 19, 1994


Announces two additional daily roundtrip departures from OAK--one to PDX and the other to GEG as of March 4, 1995.


December 28, 1994


Announces fare sale for purchase through Jan. 12, 1995 to all published destinations from nine of the cities it serves. The seven-day advance purchase fare sale is an extension of a current one to all markets Southwest serves from MDW, STL, BWI, CLE, and SLC. The same sale is being introduced for the first time in MCI, IND, SDF, and CMH.


December 31, 1994


1994 Milestones Revenue passengers: 42,742,602 Trips flown: 624,476 Fleet: 199 aircraft Employees at yearend: 16,818 Cities opened: SNA, PDX, SEA, GEG, TUS, BOI, SLC Southwest scores its third annual "Triple Crown" for our 1994 performance. Specialty Aircraft: Airzona One (May 23)


December 31, 1994


Southwest Airlines ranks 18th in D-FW Top 100 list according to the Dallas Morning News.


Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries


1995

January 09, 1995


The Company, including Morris Air, flew 1,777.2 million consolidated RPMs in December 1994, an 11.0% increase over the 1,601.4 million consolidated RPMs flown in December 1993. Consolidated ASMs increased 15.3% to 2,861.4 million from the December 1993 level of 2,471.4 million. Consolidated load factor for the month was 62.1%, compared to 64.8% for the same period of a year ago. Announces service from OMA effective March 4, 1995 with nine daily nonstops to three cities. Announces relocation of 250-300 Pilots at new OAK Pilot Base expected to open in March.


January 13, 1995


Oklahoma Governor Frank Keating; Mayor Ronald J. Norick of Oklahoma City; John Denison, Executive Vice President Corporate Services; and William G. Thurman, M.D., Chairman of the Oklahoma City Chamber of Commerce announce a new reservations center to employ over 1,000 in OKC. Announces that Pilots, represented by SouthwestPA, have officially ratified a new ten-year contract, which had been negotiated between the Company and the SouthwestPA negotiating committee. Ratification became official after a vote of all eligible SouthwestPA members.


January 17, 1995


Announces an agreement with the SABRE computer reservations system (CRS) to begin using a new level of service for booking Southwest flights, beginning May 1. Southwest is the first to commit to using the new service called Basic Booking Request, offered by SABRE Travel Information Network (STIN). Third and fourth graders from landlocked PHX take to the high seas today in an ocean expedition seeking a peek at sea lions and gray whales. The children, from Martin Luther King Jr. Elementary in PHX, were part of Southwest's Bon Voyage celebration departing PHX this morning to SNA.


January 21, 1995


Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.


January 24, 1995


Southwest opens our Little Rock Reservation Center (LRC) with capacity for over 900 Agents.


January 26, 1995


Consolidated net income for the year ended December 31, 1994 was $179.3 million, as compared to the corresponding 1993 amount (before the cumulative effect of accounting changes) of $154.3 million, an increase of 16.2%. Net income per share was $1.22 in 1994, as compared to $1.05 (before the cumulative effect of accounting changes) in 1993, an increase of 16.2%.


January 30, 1995


To celebrate the Forty-Niners historic fifth trip to the winner's circle in Super Bowl XXIX, Southwest offers one-way $49 fares between OAK and any of its 12 nonstop destinations.


January 31, 1995


Marking a new era in the airline industry, Southwest becomes the first major airline to offer Ticketless Travel to its Customers systemwide.


February 01, 1995


Southwest captures the industry's Triple Crown Award for its 1994 performance for the third straight year


February 07, 1995


Announces that the Company flew 1,663.4 million consolidated RPMs in January. Consolidated ASMs increased 13.3% to 2,879.1 million from the January 1994 level of 2,541.6 million. Consolidated load factor for the month was 57.8%, compared to 63.1%. Announces reduction of current flight schedule from SNA to adhere to the decrease in the airline's capacity allocation for the airport's 1995-96 access plan year, effective April 1.


February 13, 1995


Announces results of "Most Huggable" survey. Southwest Employees and Herb -- both received a few less votes than Brad Pitt. Announces new 21-day advance purchase fares for travelers in Utah available on all nonstop flights from SLC.


February 14, 1995


Flight Ops and Inflight Planning, Scheduling, and Payroll Employees are named our 1995 "Heroes of the Heart."


February 16, 1995


Announces increased flight schedule by 31 roundtrip flights in the West and Midwest when changes take effect April 15, May 4, and mid-year 1995.


March 02, 1995


Elizabeth "Libby" Pedrick Sartain is named Vice President People.


March 03, 1995


Introduces a special fare which allows Customers flying from OAK to their favorite Southwest nonstop destination to "Fly Home Free."


March 04, 1995


Omaha service begins, making it Southwest's 45th destination, with nine daily flights to three cities.


March 06, 1995


The installation and training of the Head-Up Guidance System (HUD) in our –300 and –500 aircraft begins. The system will enable our Pilots to land in as little as 700 feet of visibility. Flew 1,599.4 million consolidated RPMs in February 1995, a 2.4% increase over the 1,561.5 million consolidated RPMs flown in February of last year. Consolidated ASMs increased 13.4% to 2,647.9 million from the February 1994 level of 2,334.9 million. Consolidated load factor was 60.4%, compared to 66.9% for the same period of a year ago. Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finished 42nd place overall.


March 10, 1995


Southwest salutes Jack Vidal, our original VP Maintenance, by dedicating a plane in his name for recognition of 24 years of service and leadership.


March 13, 1995


Keith Taylor is named Vice President Revenue Management.


March 15, 1995


Hold an Irish-themed party today in celebration of LRC opening


March 17, 1995


Customers are now able to log on to iflyswa.com, the "Southwest Airlines Home Gate" -- a new site on the Internet's WWW which provides user-friendly access to a comprehensive route map of Southwest services. Southwest Airlines is the first major airline to post a web site.


March 21, 1995


Southwest boards its one-millionth Customer of Ticketless Travel. Phoenix Customer Gregory Doane.


March 23, 1995


Salt Lake City Line Maintenance opens.


March 29, 1995


Oakland Pilot Base opens.


March 30, 1995


SABRE travel agencies can now directly book Southwest flights without calling Reservations by using SABRE Basic Booking Request. This program also provides the ability to generate Southwest Airlines tickets. Reaffirm ten percent commission on all Southwest booked by travel agencies through 2000.


April 07, 1995


Flew 1,943.5 million consolidated RPMs in March 1995, a 3.6% increase over the 1,876.6 million consolidated RPMs flown in March 1994. Consolidated ASMs increased 12.5% to 2,996.3 million from the March 1994 level of 2,664.3 million. Consolidated load factor was 64.9%, compared to 70.4% a year ago.


April 19, 1995


Flys seventh grade students, who used their creativity in building replicas of the state Capitol, from each of its ten Texas cities. Each winning class won a trip to AUS for a visit with Governor George W. Bush and a tour of the newly renovated Capitol building.


April 21, 1995


Net income for first quarter 1995 was $11.8 million ($.08 per share), compared to $41.8 million ($.28 per share) in first quarter 1994.


April 25, 1995


Southwest Airlines ranks second in the 1994 Airline Quality Rating (AQR) study.


April 26, 1995


Announces new number for Customers to call when they need the latest flight delay and/or cancellation information at LUV because of severe weather situations during early morning hours when the Southwest Public Relations office is not open. The number is (214) 904-5559.


May 01, 1995


Opens SLC Regional People Department, the fourth such facility.


May 04, 1995


Inaugurates daily nonstop service from LIT to MDW and HOU. $69 Fun Fare to MDW, good for one-way travel, must be purchased 21 days in advance. $154 unrestricted one-way fare during peak hours, and $124 unrestricted one-way fare during off-peak hours. To HOU, the one-way Fun Fare is $47, the unrestricted peak full fare is $124 one-way, and the unrestricted off-peak full fare is $99 one-way. On its inaugural flight BHM-MDW today, Southwest and the students of Irondale Community School launched an unusual passenger on a three-month journey. Smokie The Dog will spend three months traveling across the country collecting photos and notes from the people and places he visits. Smokie, a stuffed dog, is to carry a backpack with the story of Brandon Luster, age 13, who was killed on September 26, 1994, when playing with his father's handgun.


May 05, 1995


Announces new "Family Fare" which allows one adult to purchase a full fare ticket and up to seven people traveling with that Customer pay half-price. Fare is good for travel to or from SLC on any scheduled Southwest flight.


May 07, 1995


Southwest Airlines ranks 17th in D-FW Top 100 list according to the Dallas Morning News.


May 08, 1995


Flew 1,900.2 million consolidated RPMs in April 1995, a 9.2% increase over the 1,740.3 million consolidated RPMs flown in April of last year. Consolidated ASMs increased 13.0% to 2,877.7 million from the April 1994 level of 2,545.8 million. Consolidated load factor was 66.0%, compared to 68.4% for the same period last year.


May 16, 1995


Los Angeles Provisioning Base opens.


May 18, 1995


Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding. Southwest Airlines ranks fourth among airlines in the Consumer Reports Survey by Consumer Reports.


May 31, 1995


Luke J. Gill is named Vice President Maintenance and Engineering.


June 01, 1995


25th monthly Triple Crown.


June 02, 1995


Announces "Fan Fares," honoring Windy City sports fans, to and from MDW. The 14-day advance purchase fare is good through June 22 for travel through Oct. 27.


June 05, 1995


Oklahoma Reservations Center (ORC) takes its first call today. ORC is Southwest's ninth Reservations Center, employing over 1,000 in Oklahoma City.


June 06, 1995


Flew 1.975.0 million RPMs in May 1995, a 9.0% increase over the 1,812.3 million RPMs flown in May 1994. ASMs increased 16.0% to 3,054.0 million from the May 1994 level of 2,633.2 million. Load factor was 64.7%, compared to 68.8% for same period last year.


June 16, 1995


Announces link from World Wide Web "Home Gate" to "TravelWeb®"--developed by The Hotel Industry Switch Company (THISCO), which allows Internet users to conveniently book their own airline travel and hotel accommodations.


June 18, 1995


24th Anniversary.


July 01, 1995


26th monthly Triple Crown.


July 10, 1995


Flew 2,116,8 million RPMs in June 1995, an 11.3% increase over the 1,901.9 million RPMs flown in June of last year. ASMs increased 14.4% to 2,992.2 million from the June 1994 level of 2,614.5 million. The load factor was 70.7%, compared to 72.7% a year ago.


July 13, 1995


Announces daily service to Florida effective first quarter 1996 with 26 daily flights from TPA and FLL, followed by MCO service in second quarter 1996 with 19 daily flights and increases in service to total 52 daily flights.


July 20, 1995


Celebrates the completion of the first two of 18 gates scheduled for renovation at MDW.


July 21, 1995


Announces a systemwide fare sale offering travelers 50 % off full fares. The fare promotion is good in virtually all Southwest cities, but is limited in some California and Pacific Northwest city pairs where Southwest is having a $49/$89 fare sale. Announces a fare sale for travelers within California and the Pacific Northwest. The new seven-day advance purchase fare marks some of the airline's most significant discounts available to Customers who are not able to plan as much as 21 days ahead of their travel date.


July 24, 1995


Net income for second quarter 1995 was $59.7 million ($.41 per share), compared to second quarter 1994 net income of $58.5 million ($.40 per share).


July 26, 1995


Celebrates the grand opening of ORC.


July 27, 1995


Southwest dedicates a new 737-300 is dedicated to June Morris, founder of Morris Air, today. The signature of June Morris and the Morris Air logo will grace the side of the plane's cockpit.


August 01, 1995


The Company Club, announces new preferred partnerships with Alamo, Budget, and Hertz car rental companies, allowing Members to earn Company Club credits that go towards a free ticket with every qualifying car rental at participating locations.


August 04, 1995


Celebrates new nonstop service to BWI, MCI, and MSY from BNA.


August 07, 1995


Announces that the Company flew 2,182.4 million RPMs in July 1995, a 7.8% increase over the 2,025.4 million RPMs flown in July 1994. ASMs increased 9.9% to 3,040.8 million from the July 1994 level of 2,767.8 million. Load factor was 71.8%, compared to 73.2% for the same period of a year ago.


August 11, 1995


Southwest unveils California One, a plane designed to honor our Customers and more than 2,700 Employees in California. The plane is white in color and boldly decorated with a red star and giant bear.


September 07, 1995


The Company flew 2,216.2 million RPMs in August 1995, a 10.8% increase over the 2,000.8 million RPMs flown in August 1994. ASMs increased 11.7% to 3,140.8 million from the August 1994 level of 2,812.4 million. The load factor for the month was 70.6%, compared to 71.1% for the same period of a year ago.


September 25, 1995


Southwest Airlines receives the award Best of Santa Clara Valley for being the number one airline from Metro.


September 28, 1995


A Southwest Airlines jet takes off on a special coast-to-coast mission to extend a heartfelt thank you to the countless volunteers who came to the aid of the victims of Oklahoma City's Alfred. P. Murray Federal Building bombing. Our shiny new 737 is renamed Oklahoma One for the "Thank You America" tour and temporarily dons a special ribbon-shaped decal.


October 13, 1995


LUV Classic golf tournament at Bear Creek. $325,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL, 25% to OMA, 25% to LAS, and $50,000 to HRL.


October 19, 1995


Net income for third quarter 1995 increased 15.5% to $67.7 million ($.45 per share), compared to third quarter 1994 net income of $58.6 million ($.40 per share). A Certified Emergency Evacuation Trainer (CEET) is unveiled for use in Flight Attendant safety and emergency training unique to the industry in its authenticity to a real aircraft.


October 20, 1995


Introduces Gotta Go Fares. The 21-day advance purchase fares start as low as $19 for one-way travel on Tuesday, Wednesday, and Saturday.


October 30, 1995


Camille Keith attends the first-ever White House Conference on Travel and Tourism at the invitation of President Bill Clinton. Keith is one of more than 1,700 delegates from the travel and tourism industry to attend the two-day conference in Washington, D.C.


November 06, 1995


Announces special leisure fares for military personnel and their dependents. The fares are one-way and fully refundable. No advance purchase is required and this special fare is available for travel Nov. 15, 1995 through Jan 10, 1996.


November 07, 1995


The Company flew 1,944.2 million RPMs in October 1995, a 4.0 increase over the 1,869.1 million RPMs flown in October of last year. ASMs increased 12.7% to 3,240.2 million from the October 1994 level of 2,874.6 million. The load factor was 60.0%, compared to 60.0% for the same period of a year ago.


November 16, 1995


Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.


November 22, 1995


Reaches a contract agreement with Ramp, Operations, and Provisioning Association (ROPA). In one-day balloting organized by the association, members approved the five-year contract by a margin of three to one.


November 29, 1995


Customers traveling on the new nonstop flights between BNA and AUS, CLE, LAS and SAT beginning Dec. 1 will receive a free one-way ticket on Southwest, good to any destination the carrier flies.


November 30, 1995


Extends Gotta Go Fares. The 21-day advance purchase sale which features fares starting at $19 has increased the selection of routes available at that rate.


December 05, 1995


Ginger C. Hardage is named Vice President Public Relations and Corporate Communications and Edward L. Stewart is named Director Public Relations.


December 07, 1995


The Company flew 1,908.9 million RPMs in November 1995, a 9.1% increase over the 1,749.7 million RPMs flown in November 1994. ASMs increased 12.6% to 3,103.2 million from the November 1994 level of 2,755.1 million. The load factor for the month was 61.5%, compared to 63.5% for the same period of a year ago.


December 13, 1995


Extends the date Customers must travel by to take advantage of the deeply discounted Gotta Go Fares. As of today, the purchase deadline for Gotta Go Fares is Dec. 31, 1995 with travel by June 4, 1996.


December 27, 1995


Extends the ticketing date for Customers to take advantage of the deeply discounted Gotta Go Fares. As of today, the ticketing deadline for Gotta Go Fares is Jan. 31, 1996 with travel by June 4, 1996.


December 27, 1995


Southwest will award a free roundtrip ticket to any fare-paying passenger departing PDX or SEA between Jan. 4 and Jan. 18, 1996. To qualify for the free ticket, passengers must travel from either city at any published fare--including discounted advance-purchase fares available. Each revenue passenger will receive a free roundtrip ticket good for travel between Jan. 19 and May 22, 1996. No blackout dates apply.


December 31, 1995


1995 Milestones Revenue passengers: 44,785,573 Trips flown: 685,524 Fleet: 224 aircraft Employees at yearend: 19,933 Cities opened: OMA Southwest scores its fourth annual "Triple Crown" for our 1995 performance. Fortune lists Southwest as on of "America's Most Admired Corporations" for 1995. For the second time, Southwest tops the annual Airline Quality Rating report for our 1995 performance. Specialty Aircraft California One (Aug 11) Jack Vidal (Mar 10) and June Morris (Jul 27) —both Signature Series


December 31, 1995


Southwest Airlines ranks 434th in the Fortune 500 in Fortune Magazine.



January 08, 1996


The Company flew 2,024.3 million RPMs in December 1995, a 13.9% increase over the 1,777.2 million RPMs flown in December 1994. ASMs increased 10.9% to 3,172.9 million from the December 1994 level of 2,861.4 million. The load factor 63.8%, compared to 62.1% for the same period of a year ago, and was one of the highest December load factors since 1980.


January 09, 1996


Announces service from MCO effective April 7, 1996 with 12 nonstop flights to seven cities. Fares will be as low as $59 each way. The airline will offer five daily nonstop flight to FLL, two to BWI, one to MSY, one to BNA, one to IND, one to CMH, and one to STL.


January 15, 1996


Nashville Provisioning Base opens.


January 16, 1996


Offering a special fare of $19 one-way for nonstop flights between TPA and FLL and $49 one-way for nonstop TPA-BWI flights for travel from January 22 through February 9, 1996. The fare requires that tickets be purchased within one day of making reservations and at least one day before departure.


January 17, 1996


Southwest will award a free roundtrip ticket to any of its fare-paying passengers departing GEG between Jan. 22 and Feb. 5, 1996. To qualify for the free ticket, passengers must travel from GEG at any published fare--including discounted advance-purchase fares offered on each flight. Each revenue passenger will receive a free roundtrip ticket good for travel between Feb. 6 and May 22, 1996. No blackout dates apply.


January 18, 1996


Board of Directors declares a quarterly dividend of 1.1 cents per share on all shares currently issued and outstanding.


January 22, 1996


Service starts in Tampa (TPA) and Ft. Lauderdale (FLL). The inaugural celebration included Southwest and local dignitaries in TPA and FLL christening one of Southwest's specialty planes with Florida orange juice. Children from each city were flown on the inaugural flights to spend the day in the other city. Service begins with 12 daily flights out of Tampa and six out of Ft. Lauderdale.


January 24, 1996


LRC one-year anniversary. More than 900 people are now employed at the center, which officially accepted its first call in January 1995. Adds nonstop service between MCO-BHM and MCO-SDF effective May 10, 1996. Net income for the year ended December 31, 1995 was a record $182.6 million, as compared to 1994's net income of $179.3 million. Net income per share was $1.23 in 1995 versus $1.22 in 1994. Net income for fourth quarter 1995 increased 113.1% to a record $43.4 million ($.29 per share), compared to fourth quarter 1994 net income of $20.3 million ($.14 per share). Total operating revenues for fourth quarter 1995 increased 19.5% to $748.6 million, compared to $626.2 million for fourth quarter 1994. RPMs increased 8.9% in fourth quarter 1995 as compared to a 12.1% increase in ASMs, resulting in a load factor of 61.8% versus the fourth quarter 1994 load factor of 63.5%. The passenger revenue yield per RPM increased 9.7% to $.1222, up from $.1114 in fourth quarter 1994.


February 01, 1996


Offering a one-way fare of $99 available for travel between ten selected Midwest cities to longer-haul destinations in the western half of the United States. Tickets must be purchased by Feb. 14, 1996 for travel through June 4, 1996. Tickets must be purchased at least seven days in advance before departure and within one day of making reservations.


February 01, 1996


27th monthly Triple Crown.


February 02, 1996


Will award a free roundtrip ticket to any of its fare-paying passengers departing BOI between Feb. 8 and Feb. 22, 1996. Reno Cargo facility opens.


February 05, 1996


Southwest wins the Triple Crown for the fourth consecutive year.


February 07, 1996


The Company flew 1,732.0 million RPMs in January 1996, a 4.1% increase over the 1,663.4 million in January 1995. ASMs increased 11.9% to 3,223.1 million from the January 1995 level 2,879.1 million. Load factor was 53.7%, compared to 57.8% for the same period of a year ago.


February 16, 1996


Customer Service Coordinators and Flight Information Agents are named 1996's "Heroes of the Heart."


February 22, 1996


Confirms commitment to providing jet service, low fares, and Positively Outrageous Service to the citizens of Oklahoma at a press conference today with Governor Keating at the state capitol. Continuing to promote spring skiing in the SLC area by offering tremendously low fares from twelve western US cities through March 14, 1996. People in RNO, LAS, BOI, PHX, SMF, GEG, OAK, LAX, SAN, SEA, PDX, and ABQ will be able to take advantage of some fares starting at $19 each way on select nonstop flights. Likewise, residents of SLC will be able to travel to the cities listed at the same fare.


March 01, 1996


Southwest and Alamo Rent A Car join together to offer a $19 one-way fare between MCO-FLL and TPA-FLL and a rental car for $19 a day. Southwest Airlines ranks first in Fortune's Corporate Reputation Survey by Fortune Magazine.


March 01, 1996


28th monthly Triple Crown Fortune magazine lists Southwest Airlines as "America's Most Admired Airline."


March 04, 1996


Unveils eight new gates at PHX.


March 06, 1996


The Company flew 1,831.1 million RPMs in February 1996, a 14.5% increase over the 5,599.4 million RPMs flown in February 1995.


March 13, 1996


Herb and Dallas Mayor Ron Kirk jointly announce that Southwest will lease approximately 10 additional acres from the City of Dallas for construction of a new pilot training facility, expansion of existing Headquarters building, and the addition of related parking.


March 17, 1996


As part of our 25th anniversary celebration, Southwest launches a new program, "The Children's Wing," benefiting children with serious illnesses by donating 25 tickets to a select pediatric cancer treatment facility in each of our cities. Southwest commences the new program to coincide with Children and Healthcare Week, March 17-23, by donating 1,200 roundtrip tickets.


March 27, 1996


Everyone will have the chance to win in the "Southwest $25,000 Long Shot" contest during this year's Hoop-It-Up World Tour. Southwest is putting a new spin on its annual sponsorship of the NBA's official three-on-three streetball festival to help celebrate the 25th anniversary.


April 01, 1996


Southwest Employees donate personal time in April to the communities we serve by participating in our "Hearts in Action" program.


April 03, 1996


Adding nonstop service between TPA and CMH, SDF, and IND on June 18, 1996. The carrier will also add another roundtrip between TPA and FLL on that date and a roundtrip between HOU and LAS on June 6. Southwest is landing its all-jet service in MCO on April 7. Not only is Southwest bringing new service to Florida, it's also introducing MCO destination packages through the MCO-based company, Southwest Fun Pack Vacations.


April 07, 1996


Orlando (MCO) service begins today with 12 daily flights to destinations in and out of Florida.


April 08, 1996


The Company flew 2,274.1 million RPMs in March 1996, a 17% increase over the 11943.5 million RPMs flown in March 1995. ASMs increased 11.0% to 3,326.4 million from the March 1995 level of 2,996.3 million. The load factor was 64%, compared to 64.9% for the same period of a year ago.


April 12, 1996


Announces a new fare program designed to make travel even more affordable for the upcoming summer travel season. Southwest hires Siboney USA as its Hispanic agency of record. Siboney will advise Southwest in the development of strategic marketing programs targeting Hispanic travelers.


April 15, 1996


Southwest Airlines ranks first in the 1995 Airline Quality Rating (AQR) study.


April 22, 1996


Baltimore Line Maintenance opens.


April 23, 1996


Net income for first quarter 1996 was $33.0 million ($.22 per share), compared to $11.8 million ($.08 per share) in first quarter 1995. Recently employed the services of Dallas based King Group, Inc. as its African-American agency of record for advertising, promotions, and public relations.


April 25, 1996


"Rapid Rewards" officially takes the place of "The Company Club" as the new name for our frequent flier program.


April 29, 1996


Herb will share the helm of the nation's fifth largest airline on June 12, 1996 with the winner of the "President for a Day" 25th Anniversary challenge. Herb has challenged every man and woman to submit their most innovative ideas for the "Seven Tenets Of A Successful Leader." Herb will choose the winner personally and share his secrets of success in Dallas on June 12, 1996.


April 30, 1996


Beginning today, Customers can purchase their flights on the Internet. Our "Home Gate" now includes an online reservations center, complimenting the carrier's Ticketless Travel program. Flight 1767 originally scheduled to depart from LAS at 1:00 p.m. PST and to arrive at BUR at 2:00 p.m. PST diverted to ONT where it landed safely at approximately 2:40 p.m. PST today. The aircraft called in with difficulty in extending one of its main landing gear. No injuries to passengers or crew were reported. The crew of flight 1767 initiated a controlled evacuation procedure using one of the aircraft's escape slides.


May 07, 1996


The Company flew 2,142.5 million RPMs in April 1996, a 12.8% increase over the 1,900.2 million RPMs flown in April 1995. ASMs increased 15% to 3,309.4 million from the April 1995 level of 2,877.7 million. The load factor for the month was 64.7%, compared to 66.0% for the same period of a year ago.


May 28, 1996


Ticketless Travel will be inducted into the Smithsonian Institution in recognition of the carrier's achievements in creating new ways to make air travel more convenient and affordable for its Customers. The Smithsonian Institution recognized the airline's Ticketless Travel as an outstanding application of aviation-related technology, making Southwest one of five finalists for this prestigious award.


June 01, 1996


29th monthly Triple Crown.


June 03, 1996


Unveils two new gates at CMH.


June 06, 1996


The Company flew 2,276.6 million RPMs in May 1996, a 15.3% increase over the 1,975.0 million RPMs flown in May 1995. ASMs increased 12.9% to 3, 448.2 million from the May 1995 level of 3,054.0 million. The load factor for the month was 66.0%, compared to 64.7% for the same period of a year ago. Announces daily service from T.F. Green Airport in Rhode Island effective Oct. 27, 1996.


June 12, 1996


Dave Ridley conducts a live, interactive question and answer session for one hour on AOL. Jim Brown of World Airline News will serve as moderator on a variety of topics.


June 14, 1996


Our Employees attend THE Deck Part of the Century—the "Still Nuts Party"—in the parking lot of Headquarters. Highlighting the festivities is the unveiling of Silver One, our commemorative 25th anniversary plane, the newest member of the fleet.


June 18, 1996


25th Anniversary


July 01, 1996


Southwest and SkyMall partner to offer shopping and special services on all Southwest flights. Passengers find a newly created version of SkyMall in seatbacks on this day.


July 01, 1996


30th monthly Triple Crown.


July 09, 1996


The Company flew 2,390.2 million RPMs in June 1996, a 12.9% increase over the 2,116.8 million RPMs flown in June 1995. ASMs increased 13.9% to 3,407.8 million from the June 1995 level of 2,992.2 million. The load factor for the month was 70.1%, compared to 70.7% for the same period of a year ago.


July 12, 1996


Announces $25 one-way fares in all nonstop markets systemwide. The $25 fares are available on all Southwest nonstop flights through July 23, 1996 for travel between Aug. 19, 1996 and Oct. 31, 1996. All other published service on the airline is available for $50 each way.


July 25, 1996


Net income for second quarter 1996 was $85.3 million ($.56 per share), compared to second quarter 1995 net income of $59.7 million ($.41 per share).


July 29, 1996


Southwest, which began serving Florida on January 22, 1996, has made a drastic impact on the number of people traveling out of TPA and the fares they paid during the first quarter of 1996, according to Department of Transportation figures just released. Colleen Barrett receives an award for "100 Most Powerful Women in Travel" from Travel Agent magazine.


July 30, 1996


Announces service from PVD on Oct. 27, with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA.


August 01, 1996


31st monthly Triple Crown.


August 07, 1996


The Company flew 2,393.9 million RPMs in July 1996, a 9.7% increase over the 2,182.4 million RPMs flown in July 1995. ASMs increased 15.6% to 3,515.5 million from the July 1995 level of 3, 040.8 million. The load factor for the month was 68.1%, compared to 71.8% for the same period of a year ago.


August 19, 1996


Southwest brings back "Friends Fly Free" companion fare program for a limited time.


September 09, 1996


The Company flew 2,542.2 million RPMs in August 1996, a 14.7% increase over the 2,216.2 million RPMs flown in August 1995. ASMs increased 13.6% to 3,569.3 million from the August 1995 level of 3,140.8 million. The load factor for the month was 71.2%, compared to 70.6% for the same period of a year ago.


September 23, 1996


Announces service from JAX beginning January 15, 1997 with 14 nonstop daily flights to six cities: FLL, BNA, BWI, IND, MSY, and TPA.


September 25, 1996


Announces the newest feature of its Rapid Rewards frequent flyer program--The Southwest Airlines Rapid Rewards Visa Card. The card boasts the lowest introductory interest rate of any major airline card--a fixed 6.9 % for the first six months--and no annual fee for the first year. Cardmembers earn flight credits toward free travel on Southwest by using the card to make their everyday purchases. The card is issued by First USA Bank, the fourth largest provider of Visa and MasterCard services in the nation.


October 07, 1996


Announces new national advertising campaign–Southwest Airlines: A Symbol of Freedom–inspiring Customers from all over to GO, SEE, and DO things they never before dreamed possible. The Company flew 2,397.4 million RPMs in September 1996, a 29.4% increase over the 1,853.3 million RPMs flown in September 1995. ASMs increased 11.9% to 3,395.0 million from the September 1995 level of 3,034.9 million. The load factor for the month was 70.6%, compared to 61.1% for the same period of a year ago.


October 10, 1996


NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, authored by the Kevin and Jackie Freiberg, hits bookstores to the delight of millions worldwide wishing to learn the secrets to Southwest's success.


October 11, 1996


Tenth annual LUV Classic golf tournament at Bear Creek. $403,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to HRL, 1/3 to DAL, 1/3 to TPA, and 1/3 to Loma Linda.


October 24, 1996


Net income for third quarter 1996 decreased 10.1% to $60.9 million ($.40 per share), compared to third quarter 1995 net income of $67.7 million ($.45 per share).


October 27, 1996


Inaugurates service into and out of PVD marking the official start of nonstop service from PVD with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA. Announces a special one-time extension of "Friends Fly Free" fare program. Announced on Aug. 19, 1996, the original offer was good on tickets purchased by Oct. 31, 1996 for travel through Jan. 6, 1997. "Friends" fares may now be purchased through Nov. 20, 1996, for travel through April 4, 1997.


November 06, 1996


The Company flew 2,557.4 million RPMs in October 1996, a 31.5% increase over the 1,944.2 million RPMs flown in October of last year. ASMs increased 9.4% to 3,543.5 million from the October 1995 level of 3,240.2 million. The load factor for the month was 72.2%, compared to 60.0% for the same period of a year ago.


November 08, 1996


Announces special leisure fares for active duty military personnel and their dependents.


December 05, 1996


Announces special "Winter Freedom Fares" on all published routes with fares in some markets as low as $29 and no higher than $129 each way (based on roundtrip travel).


December 09, 1996


The Company flew 2,170.5 million RPMs in November 1996, a 13.7% increase over the 1,908.9 million RPMs flown in November of last year. ASMs increased 9.3% to 3,391.8 million from the November 1995 level of 3,103.2 million. The load factor was 64.0%, compared to 61.5% for the same period of a year ago.


December 11, 1996


With a unanimous vote by the Dallas City Council, Southwest announces it will begin construction of a 300,000 square-foot addition to its Dallas-based Corporate headquarters at an estimated cost of $30 million to the airline.


December 12, 1996


Extends its Winter Freedom Sale with fares in some cities starting as low as $29 each way (based on roundtrip travel). Winter Freedom Fares may now be purchased through Dec. 19, 1996, with travel from Jan. 6, 1997, through March 6, 1997. The original offer, announced on Dec. 5, 1996, applied to tickets purchased by Dec. 12, 1996.


December 17, 1996


Southwest and Icelandair sign a marketing agreement for travel between CLE and Icelandair gateways in Europe. This joint relationship, the first between Southwest and Icelandair, is a test program representing a single-route marketing agreement providing a link between Europe and CLE only and is not a code share agreement or a systemwide interline agreement.


December 27, 1996


Announces "Flying Start" fares beginning at $29 each way (based on roundtrip travel).


December 31, 1996


1996 Milestones passengers: 49,621,504 Trips flown: 748,634 Fleet: 243 aircraft Employees at yearend: 22,944 Cities opened: TPA, FLL, MCO, PVD Load Factor: 66.5% Southwest scores its fifth annual "Triple Crown" for our 1996 performance. Fortune names Southwest the best overall airlines in its Corporate Reputation Survey released in March. Special Aircraft Silver One (Jun 14)


1997

January 15, 1997


Service begins in JAX - the 50th destination. New service will include 14 daily nonstop flights to cities including BWI, BNA, IND, and MSY, as well as service to TPA and FLL.


January 16, 1997


Tampa Line Maintenance opens.


January 20, 1997


Announces offer to new JAX Customers. With the "Fly Four, Get One Offer," Customers need only fly one roundtrip to receive their Rapid Rewards membership; and, after only four roundtrips, they will receive their first award ticket.


January 22, 1997


Our Utah Reservations Center (URC) gets a new home, and an open house is held to celebrate. Southwest begins a test program with Icelandair to link CLE with Europe through a single-route marketing agreement.


January 23, 1997


Net income for year ended Dec. 31, 1996, was a record $207.3 million, as compared to 1995's net income of $182.6 million, an increase of 13.5%. Net income per share was $1.37 in 1996 versus $1.23 in 1995. Net income for fourth quarter 1996 was $28.2 million ($.19 per share), compared to fourth quarter 1995 net income of $43.4 million ($.29 per share). A 25.0% increase in jet fuel prices was the primary cause for the decrease in earnings.


January 24, 1997


Investor Relations receives the Award for Excellence in Corporate Reporting from the Association for Investment Management and Research (AIMR).


January 30, 1997


Announces special offer for seniors 65 or older, with fares as low as $29 and no higher than $99 one-way.


February 03, 1997


Southwest Airlines tops the American Consumer Satisfaction Index list in the scheduled Airline category.


February 06, 1997


Southwest Airlines offers its Fun Pack Vacations Customers double credit on its Rapid Rewards frequent flyer program.


February 07, 1997


The Company flew 2,154.4 million RPMs in January 1997, a 24.4% increase over the 1,732.0 million RPMs flown in January 1996. ASMs increased 11.0% to 3,578.0 million from the January 1996 level of 3,223.1 million. The load factor was 60.2%, compared to 53.7% for the same period of a year ago.


February 14, 1997


Our Reservations Administrative Coordinators are named 1997's "Heroes of the Heart." For the first time, Southwest Airlines offers double flight credits to Rapid Rewards members booking and purchasing travel through the web site. To earn a free ticket through Rapid Rewards, Southwest's frequent flyer program, normally Members need only accumulate a total of 16 flight credits (or eight roundtrips) to earn a free ticket through the frequent flyer program.


February 17, 1997


Inaugurates service from 51st destination - JAN- in August 1997 with nonstop service to BWI, MDW, HOU, and MCO.


February 25, 1997


Southwest brings back "Friends Fly Free" for travel within California. Tickets must be purchased by April 1, 1997 and travel is good through July 22, 1997.


March 01, 1997


Southwest Airlines ranks first on Fortune's Corporate Reputation Survey by Fortune Magazine.


March 02, 1997


Orlando Provisioning Base opens.


March 03, 1997


Mike Golden is named Vice President Purchasing. Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finishes 45th place overall.


March 06, 1997


The Company flew 1,979.3 million RPMs in February 1997, and 8.1% increase over February 1996. ASMs increased 6.6% to 3,296.0 million.


March 07, 1997


Southwest brings back "Friends Fly Free" nationwide fare sale. Fares must be purchased by May 20 and travel is good through July 22. Southwest Airlines ranks first in American Customer Service Index (ACSI) in Fortune Magazine.


March 21, 1997


Announces new nonstop service PHX-MSY and PHX-SDF. This is the first nonstop in both markets.


April 01, 1997


Kansas City Line Maintenance opens.


April 04, 1997


Offers triple Rapid Rewards credit on travel between BNA and DTW beginning April 6 through June 6, 1997.


April 06, 1997


Initiates nonstop service between BNA and DTW.


April 07, 1997


The Company flew 2,399.4 million RPM's in March 1997, a 5.5% increase over last year. ASM's increased 9.6% to 3,644.7 million.


April 11, 1997


Offeres double Rapid Rewards Flight Credit for travel in the West beginning April 14 through May 22. The offer applies to all scheduled service between the following cities: ABQ, BOI, BUR, ELP, LAS, LAX, OAK, ONT, SNA, PHX, PDX, RNO, SMF, SAN, SFO, SLC, SJC, SEA, GEG, TUS.


April 16, 1997


Ontario is named "Station of the Year" for 1996.


April 21, 1997


Southwest Airlines ranks first in the 1996 Airline Quality Rating (AQR) study.


April 24, 1997


Net income for first quarter 1997 increased 54.2% to $50.9 million ($.34 per share) compared to $33.0 million ($.22 per share) in first quarter 1996.


May 01, 1997


Southwest acquired and registered "southwest" to become southwest.com.


May 06, 1997


The Company flew 2,185.2 million RPM's in April 1997, a 2.0% increase over the 2,142.5 million RPM's in April 1996. ASM's increased 8.6% to 3,594.3 million from April 1996.


May 09, 1997


Salt Lake City is named "Provisioning Base of the Year" for 1996.


May 12, 1997


Our state-of-the-art Flight Ops Training Center opens.


May 29, 1997


Southwest Airlines ranks first on the Quarterly Rating of Top-Performing Airlines by The Bloomberg Airline Index (BAI).


June 09, 1997


The Company flew 2,378.3 million RPMs in May 1997, a 4.5% increase over the 2,276.6 million RPMs flown in May 1996. ASMs increased 7.3% to 3,700.6 million. Triple Crown One, a flying tribute to the Employees of Southwest Airlines, arrives at Dallas Love Field in honor of the 24,000+ workers of the airline who helped achieve five consecutive annual Triple Crowns. Herb retires the Triple Crown. He asks Employees to "Gimme 60 million" annual Customers boarded by the Company in 2001.


June 11, 1997


Nonstop service between MCI-LAX, MCI-OAK, and BNA-CMH begins.


June 12, 1997


The House Ways and Means Committee passes the new "head tax" proposal.


June 17, 1997


In an effort to block a "head tax" on airline passengers recently proposed to replace the 10% aviation ticket tax, Southwest advertises "Skyway Robbery" in USA Today, Wall Street Journal, Washington Post, Washington Times, and Baltimore Sun. The ad asks readers to contact their U.S. Representative and Senators to say "no" to the new head tax.


June 18, 1997


26th Anniversary


June 23, 1997


Groundbreaking for new $2.1 million Provisioning Station in PHX.


June 24, 1997


Introduces its first-ever Internet fare sale. The fare sale is available for travel to and from SLC exclusively.


July 01, 1997


Southwest Airlines is awarded Favorite Airline in Nevada Senior World.


July 03, 1997


Announces new nonstop service TPA-ABQ and MCO-ABQ beginning Sep 7, 1997, as well as service from BNA beginning Sep. 10, 1997.


July 04, 1997


Baltimore Provisioning Base opens.


July 07, 1997


The Company flew 2,451.0 million RPMs in June 1997, and 2.5% increase over June 1996. ASMs increased 8.2% to 3,686.3 million.


July 17, 1997


Southwest brings back "Friends Fly Free" for a limited time. Fares are good for travel from July 20 through December 16.


July 24, 1997


Net income for second quarter 1997 increased 10% to $93.8 million ($.62 per share).


July 31, 1997


Colleen Barrett receives an award for "200 Most Powerful Women" from Travel Agent Magazine.


August 01, 1997


Official name of website becomes southwest.com.


August 04, 1997


Through a partnership with Medlink, our dedicated Flight Attendants have access to emergency room physicians through any inflight phone when additional medical aid is needed for our Customers.


August 07, 1997


The Company flew 2,553.5 million RPMs in July 1997, a 6.7% increase over the 2393.9 million RPMs in July 1996. ASMs increased 8.7% to 3820.4 million.


August 09, 1997


JAN service begins--making it Southwest's 51st city.


August 12, 1997


Offers $99 one-way fares in celebration of new nonstop service ABQ-TPA and ABQ-MCO.


August 14, 1997


Southwest and Icelandair expand thier marketing agreement that includes MDW, SDF, and PVD. The two airlines will offer fares as low as $298 roundtrip from the Southwest cities to Europe with a connection in BWI.


August 20, 1997


Southwest and Worldview Systems Corporation, a leading publisher of online and interactive destination information, announces that travelers visiting Southwest's Web site can get instant travel/entertainment details for more than 20,000 US and worldwide destinations.


August 29, 1997


Southwest Airlines receives the award for Best Airline in The San Diego Union-Tribune.


September 04, 1997


Southwest and Visa USA announces they are giving one lucky Customer and 100 friends a "Trip of a Lifetime."


September 05, 1997


The Company flew 2,705.3 million RPMs in August 1997, a 6.4% increase over the 2,542.2 million RPMs flown in August 1996. ASMs increased 8.1% to 3,858.6 million.


September 07, 1997


JAX-FLL service begins.


September 08, 1997


Nonstop ABQ-MCO and ABQ-FLL service begins.


September 09, 1997


Offers Internet discounts on nonstop travel to/from STL.


September 11, 1997


Introduces Freedom USA passes; a new product available in the United Kingdom for international travelers who want to purchase tickets on Southwest for travel in the US.


September 22, 1997


Reaffirms commitment to 10% travel agent commitment through the year 2000.


September 26, 1997


Declares 3-for-2 stock split to be distributed on November 26, 1997.


September 29, 1997


Kicks off the "Adopt-A-Pilot" program for Fifth Grade students; a national program where fifth graders learn about the United States and aviation through a Pilot's eyes. Southwest Pilots will mentor and educate children by spending time in the nation's classrooms during a four-week program reaching more than 5,000 students in all 51 cities Southwest serves.


October 07, 1997


Congress enacts the Shelby Amendment, a provision to the Wright Amendment that allows interstate flights from Dallas Love Field to Mississippi, Alabama, and Kansas. Southwest's schedule changes minimally, though, with added through service to Jackson and Birmingham. The Company flew 2,307.1 million RPMs in September 1997, a 3.8% decrease from the 2,397.4 million RPMs flown in September 1996. ASMs increased 12. 3% to 3,813.2 million.


October 10, 1997


LUV Classic golf tournament at Bear Creek. $375,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to HRL, 1/3 to DAL, 1/3 to MIA/FLL, and 1/3 to JAN.


October 14, 1997


Offers discounted military fares for scheduled service across its 51-city route system.


October 15, 1997


Southwest Airlines is named Nation's Number One Large Carrier by Money Magazine.


October 23, 1997


Net income for third quarter 1997 increased 52.0% to $92.5 million ($.60 per share), compared to third quarter 1996 net income of $60.9 million ($.40) per share.


November 03, 1997


Becomes the official airline of the Super Bowl and proud airline sponsor of the National Football league. Offers one lucky Customer the opportunity to take a team of ten guests to Super Bowl XXXIII in San Diego on Jan. 25, 1998. Customers are automatically entered into the sweepstakes when purchasing Ticketless Travel on Southwest's Web Site, or without purchase or obligation by sending a postcard. The Company flew 2,491.9 RPMs in October 1997, a 2.6% decrease from the 2,557.4 million RPMs flown in October 1996. ASMs increased 11.5% to 3,950.3 million.


November 12, 1997


Offers 60% discounted "walk-up" fares for a limited time.


December 01, 1997


Southwest Airlines is awarded Best of Indiana naming them the number one airline by Indiana Business Magazine.


December 08, 1997


The Company flew 2,354.0 million RPMs in November 1997, an 8.5% increase over the 2,170.5 million flown in November 1996. ASMs increased 9.6% to 3,717.0 million.


December 10, 1997


Partners with National Processing Company to administer and distribute commission payments to travel partners for all Ticketless transactions.


December 15, 1997


Offers tips on how to keep the grinch from stealing bin space.


December 17, 1997


Southwest accepts first Boeing 737-700. Southwest is the launch Customer for the new aircraft.


December 20, 1997


Southwest Airlines ranks first on Fortune magazine's "100 Best Companies to Work For in America" list.


December 31, 1997


1997 Milestones Revenue Passengers: 50,399,960 Trips Flown: 786,288 Fleet: 261 aircraft Employees at yearend: 23,974 Cities opened: JAX, JAN Load Factor: 63.7% Fortune magazine names Southwest Airlines "America's Most Admired Airline. Specialty Aircraft: Triple Crown One (Jun 9)


Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries


1998

January 09, 1998


The Company flew 2,395.9 million RPMs in December 1997, an .8% increase over the 2,375.7 million flown in December 1996. ASMs increased 9.2% to 3,829.1 million.


January 12, 1998


Announces "Kids Fly Free" vacation program with Disneyland. FORTUNE magazine names Southwest Airlines "The Best Company to Work For in America."


January 22, 1998


Net income for fourth quarter 1997 was $80.6 million, an increase of 186% over 1996's fourth quarter net income of $28.2 million. Net income per share was $.35 versus $.13 for 1996. Net income for the year ended Dec. 31, 1997 was $317.8 million, a 53.5% increase over 1996's net income of $207.3 million. Net income per share for year ended 1997 was $1.40 per share.


January 23, 1998


Announces special fares for travel from Texas and the Midwest for $99 or less. Tickets must be purchased between Jan. 25 and Feb. 10 for travel from Feb. 1 through Jun. 5. Fares are based on one-way travel and require a RT purchase.


January 29, 1998


Announces new pilot base at BWI expected to open Apr. 1, 1998. Announces $99 Coast-to-Coast fares. Fare is one-way and requires roundtrip purchase.


February 02, 1998


Announces new preboarding and carryon "Bin Hog" policy.


February 04, 1998


Announces Cargo service available on Internet at www.swacargo.com.


February 05, 1998


The Company flew 2,069.6 million RPMs in Jan. 1998, a 3.9% decrease from the 2,154.4 million flown in January 1997. ASMs increased 7.2% to 3,835.0 million. The load factor was 54%.


February 14, 1998


Our Systems Department is named 1998's "Heroes of the Heart."


February 18, 1998


Announces new Saturday only nonstop service between GEG-LAS, TUL-LAS, MSY-LAS, and STL-FLL. This is the first nonstop flight between these cities.


February 24, 1998


Introduces Special Weekly Internet Fares Available from all Southwest cities. Each week a different special will be available beginning on each Tuesday and must be purchased by that Friday.


February 25, 1998


Announces 1997 ProfitSharing Contribution. Employees will receive more than $91 million in ProfitSharing, the largest in Company history. The contribution represents about 11 percent of eligible salaries.


February 26, 1998


Announces agreements in principle to acquire three former Western Pacific 737-300's.


March 02, 1998


Fortune magazine lists SWA as the #1 "America's Most Admired Airline" in its March 1998 issue. SWA also placed 6th on Fortune's list of "America's Most Admired Companies" in the same issue.


March 05, 1998


Announces that the Company flew 2,167.2 million RPMs in February 1998, a 9.5 percent increase over the 1,979.3 million RPMs flown in February 1997. ASMs increased 6.9 percent to 3,521.3 million from the February 1997 level of 3,295.0 million. The load factor for the month was 61.5 percent, up 1.4 points from 1997. Year-to-date load factor was 57.6 percent, compared to 60.1 percent for the same period last year.


March 17, 1998


Announces service from Manchester, New Hampshire beginning June 7 with 12 daily nonstop flights to four cities: eight to BWI, two to MDW, one to BNA, and one to MCO.


March 24, 1998


In an effort to continue improving our cargo service, CATTS (Cargo Accounting Tracking and Tracing System is implemented.


March 27, 1998


Files an action in federal court, seeking to end pending litigation between the Cities of Dallas and Ft. Worth over Love Field, insofar as it may affect Southwest's right to use Love Field.


March 31, 1998


Southwest, Lambert-St. Louis International Airport, and St. Louis officials celebrate the opening of the ticket counter, baggage claim area, and 1,000 vehicle-parking garage for the new East Terminal. Southwest will operate out of all 12 gates in the terminal.


April 01, 1998


BWI Pilot Base opens today.


April 02, 1998


Announces $99 Coast-to-Coast sale. Fares are available for purchase until Apr. 15 with travel good until Sept. 9, 1998


April 07, 1998


Extends internet double flight credit for Rapid Rewards members.


April 15, 1998


Teams with First Bank Visa to provide a free three-minute call on AT&T Inflight Phones to anyone who uses there Southwest Visa to place the call.


April 20, 1998


Southwest retains top spot in the national Airline Quality Rating for the third consecutive year as conducted annually by the W. Frank Barton School of Business at Wichita State University and the University of Nebraska at Omaha Aviation Institute.


April 23, 1998


Announces 1998 first quarter earnings up 37.6% to $70 million, compared to $50.9 million in first quarter 1997. Total operating revenues increased 6.3 percent to $942.7 million, compared to $887.1 million for the first quarter 1997. The load factor was 61.2 percent versus 1997 first quarter load factor of 62.1 percent.


May 01, 1998


Herb announces the following senior management changes effective as specified: Effective Dec. 31, 1998, Gary Barron relinquishes his position as Executive Vice President-Chief Operations Officer. He will remain an Executive Vice President of Southwest through at least Dec. 31, 2000 with responsibilities primarily in the labor relations area. Jim Wimberly, formerly Vice President Ground Operations, will transition under Barron's direction for the remainder 1998, and on Jan. 1, 1999, will replace Barron as Executive Vice President-Chief Operations Officer. Flight Operations, Inflight Services, Maintenance, Fuel Management, and Ground Operations will report to Wimberly, 45, in his new position. Dave Ridley is named Vice President Ground Operations, effective May 1, 1998. Ridley, 45 was Vice President Marketing and Sales, and will now oversee 8,000 Employees who work in Cargo, Customer Service, and Ramp and Operations at Southwest's 52 airport locations. He will also become a member of Southwest's Executive Planning Committee. Joyce Rogge will become Vice President Marketing and Southwest's sole marketing officer on May 1, 1998. Previously, Rogge, 40, was Vice President Advertising and Promotions, and shared responsibility for Marketing and Pricing with Ridley. In her new position, she will also oversee Field Marketing, Product Distribution, and the Group and Packages business Donna D. Conover is named Vice President Inflight Services and Provisioning. Conover, 45, was Director System Support for Ground Operations and will now oversee approximately 4,500 Flight Attendants as well as the aircraft provisioning function.


May 05, 1998


Opens nine new gates at STL East Terminal.


May 06, 1998


Announces that the Company flew 2,629.5 million RPMs in April 1998, a 20.3 percent increase over the 2,185.2 million flown in April 1997. ASMs increased 7.2 percent to 3,852.0 million from the April 1997 level of 3,594.3 million. The load factor for the month was 68.3 percent, up 7.5 points from 1997.


May 11, 1998


Southwest announces it has been successful in completing all immediate inspections ordered by the FAA on Sunday May 10, regarding wiring of the fuel pump in the aircraft's main tank. Southwest further announces it has completed all immediate inspections with minimal Customer inconvenience.


May 19, 1998


Southwest Airlines receives the Business of the Year Award – Spirit of Success Award from The BWI Business Partnership, Inc.


May 22, 1998


Establishes Governmental Affairs and Legal Office in Washington, D.C.


May 28, 1998


$99 or less sale for travel to or from PHX, STL, CLE, CMH, DTW, or MDW. Announces that Southwest will increase its daily schedule by 18 departures effective July 6,and by 18 more departures on Aug. 5 as a result of new 737-700 aircraft deliveries. The new flights are concentrated in key jump-off markets such as BNA, BWI, MCI, and HOU. On July 6, Southwest will add a nonstop BNA-SAN and a nonstop MCI-PVD. Additional daily nonstop service includes BNA-HOU, BNA-MCI, BNA-MSY, BWI-MCI, BWI-BNA, MCI-LAX, and MCI-OAK. Southwest Airlines receives the Best Practices in Corporate Communications Special Report on Customer Service award from Business Ethics.


May 29, 1998


Southwest and VISA USA rewards Cleveland-area resident Julie Weiss with a party plane. Julie and 81 of her family and friends headed off today for a weekend of fun in Orlando courtesy of Southwest and VISA USA.


June 01, 1998


Because of its threat to our East Coast service, we launch a Companywide battle against Metrojet, a subsidiary of US Airways


June 04, 1998


Announces that the Company flew 2,743.0 million RPMs in May 1998, a 15.3% increase over the 2,378.3 million flown in May 1997. ASMs increased 6.4% to 3,935.6 million from the May 1997 level of 3,700.6 million. The load factor for the month was 69.7%, up 5.4 points from 1997.


June 07, 1998


Begin MHT service with 12 daily nonstop flights to four cities: BWI, MDW, MCO, and BNA.


June 11, 1998


Open new PHX Provisioning facility. New facility becomes the largest in the system.


June 18, 1998


27th Anniversary Offers $49 Fourth of July fares. A technologically advanced Dispatch Control Center at Headquarters is unveiled. The new area features Dispatch Release data, weather, and flight tracking information, as well as the new AVTEC touch-screen phone system.


June 25, 1998


Adds nonstop service from ABQ to OAK beginning Oct. 25. Announces new daily nonstop between HOU and JAN.


July 07, 1998


Announces that the Company flew 2,852.6 million RPMs in June 1998, a 16.4% increase over the 2,451.0 million flown in June 1997. ASMs increased 6.5% to 3,925.3 million from the June 1997 level of 3,686.3 million. The load factor for the month was 72.7%, up 6.2 points from 1997. For the second quarter of 1998, Southwest flew 8,225.1 million RPMs compared with the 7,014.5 million recorded for the same period in 1997, an increase of 17.3%. ASMs increased 6.7% to 11,712.9 million from the 1997 second quarter level of 10,981.2 million. The second quarter load factor was 70.2%, up 6.3 points from the same period last year. Year to date, Southwest has flown 15,124.0 million RPMs, compared with the 13,547.5 million recorded for the same period of 1997, an increase of 11.6%. ASMs increased 6.9% to 22,983.1 million from the 1997 level of 21,498.8 million. The load factor was 65.8%, up 2.8 points from the same period last year.


July 15, 1998


Offers Customers the opportunity of receiving e-mail notification of sales and promotions available on our web site.


July 23, 1998


Board of Directors approves 3-for-2 stock split effective with the dividend paid on Sep. 23, 1998 to shareholders of record at close of business on Sep. 2, 1998. A record quarterly profit of $133.4 was earned in the second quarter. Diluted income per share was $.57 for the quarter.


July 25, 1998


Sponsors "Great Gilroy Garlic Games" at the Great Gilroy Garlic festival.


August 05, 1998


Announces that the Company flew 2,997.4 million RPMs in July 1998, a 17.4% increase over the 2,553.5 million flown in July 1997. ASMs increased 7.3% to 4,100.3 million from the July 1997 level of 3,820.4 million. The load factor for the month was 73.1%, up 6.3 points from 1997. Year to date, Southwest has flown 18,121.4 million RPMs compared with the 16,101 million recorded for the same period last year, an increase of 12.5%. ASMs increased 7% to 27,083.4 million from the 1997 level of 25,319.2 million. The year-to-date load factor was 66.9%, up 3.3 points from last year.


August 09, 1998


Celebrates one year of service in JAN.


August 11, 1998


Announces name of Internet-only fares--"Click-n-Save."


September 03, 1998


Announces that the Company flew 2,947.0 million RPMs in August 1998, an 8.9% increase over the 2,705.3 million flown in August 1997. ASMs increased 8.1% to 4, 170.6 million from the August 1997 level of 3,858.6 million. The load factor for the month was 70.7%, compared to 70.1% for the same period a year ago. Year to date RPMs increased 12% to 21,068.4 million, compared with the 18,806.3 million recorded for the same period in 1997. ASMs increased 7.1% to 31,254.0 million from the 1997 level of 29,177.8 million. The year-to-date load factor was 67.4%, up 2.9 points from the same period last year.


September 17, 1998


Announces new nonstop BWI-PHX and BWI-SAT service. Southwest will also add new BWI-PVD, BWI-TPA, AND BWI-FLL service on Dec. 7, 1998.


September 19, 1998


Ontario celebrates new terminal opening with Southwest Inaugural flight on California One-the first plane to take off and land at the new terminal. We will operate eight gates out of the new terminal.


September 22, 1998


Announces new daily nonstop service between PHX and SEA beginning 1/14/99.


September 23, 1998


Laura Wright becomes Southwest's new Treasurer. John Owen becomes Vice President Operations Planning and Analysis. Southwest Pilots vote to keep in place the ten-year contract negotiated in 1994 that will expire in 2004.


October 05, 1998


Fortune magazine announces that Southwest is the third most admired airline in the world. Dispatch Employees, represented by Southwest Airlines Employees Association (SAEA), sign an unprecedented 12-year contract with the airline that was ratified by more than 78% of the SAEA membership. The contract is effective through 11/30/09.


October 06, 1998


Opens new fuel facility at HOU. SWA's Dispatchers are selected by the Airline Dispatchers Association (ADF) to receive its annual national Aviation Safety Award. The award is given to SWA Dispatchers as recognition for 27 years of scheduled flight operations without a major accident or Customer fatality. Announces that the Company flew 2,519.1 million RPMs in September 1998, 9.2% increase from the 2,307.1 million flown in September 1997. ASMs increased 5.1% to 4,009.0 million from the September 1997 level of 3,813.2 million. The load factor for the month was 62.8%, up 2.3 points from 1997. Third quarter--8,463.5 million RPMs, compared with 7,565.8 million for the same period 1997. ASMs increases 6.9% to 12,279.9 million from the 1997 third qtr. level of 11,492.1 million. Third quarter load factor was 68.9%, up 3.1 points. Year-to-date RPMs increased 11.7% to 23,587.5 million from the 21,113.4 million RPMs recorded for the same period 1997. ASMs increased 6.9% to 35,263.0 million from the 1997 level of 32,991.0 million. The year-to-date load factor was 66.9%, up 2.9 points from the same period last year.


October 09, 1998


LUV Classic golf tournament at Bear Creek. $500,000 was donated to Ronald McDonald Houses in the following manner: ¼ to DAL, ¼ to TUC, ¼ JAX, and ¼ to SMF.


October 15, 1998


Southwest announces special military fares for the holidays. The fares require reservations and are valid doe travel from Dec. 15, 1998 through Jan. 15, 1999. Southwest is bringing back its legendary "Friends Fly Free" promotion for a limited time. Tickets may be purchased through Dec. 9, 1998 for travel through April 2, 1999.


October 20, 1998


Southwest announces third quarter earnings up 40.1% net income for third quarter 1998 increased 40.1% to 129.6 million, compared to 92.5 million in third quarter 1997. Total operating revenues for third quarter were $1,094.8 million (+9.8%), compared to 997.2 million for third quarter 1997. RPMs increased 11.9 percent in third quarter 1998 as compared to a 6.9% increase in ASMs, resulting in a 3.1 point increase in load factor to 68.9%.


October 21, 1998


Los Angeles Line Maintenance opens.


October 24, 1998


First annual Maintenance Olympics takes place in PHX. Southwest ends its marketing agreement with Icelandair that had begun in January of the last year. The decision came about after the foreign carrier eliminated service to Luxembourg.


October 26, 1998


Southwest moves to SMF's new Terminal A, celebrating the opening of its eight new gates. Fortune magazine lists SWA as the 13th Most Admired Company in the World and the third Most Admired Airline in the World.


October 30, 1998


LRC "bewitches" students of Watershed Day Care and College Station Elementary as part of SWA's outrageous Halloween celebration. Little Rock Vice Mayor Michael Keck, Willie Oates are among the judge's for the center's contests for individual costumes, team decorations, and pumpkin carving.


November 04, 1998


Southwest announces that the Company flew 2,683.8 million RPMs in October 1998, up 7.7% over October 1997. ASMs increased 5.2% to 4,156.3 million over the October 1997 level of 3,950.3 million. The load factor for the month was 64.6%, up 1.5 points from 1997.


November 10, 1998


Southwest announces new Saturday-only nonstop service between RNO and AUS, HOU, and SAT beginning Jan. 16, 1998.


November 17, 1998


Southwest to begin Saturday-only nonstop service between LAS and BWI, MCO, STL, CLE, and TPA 1/14/99 Also announces new nonstop service between AUS and LAX, TPA and between MCI and SEA, MCO beginning Feb. 5, 1999.


November 26, 1998


Southwest's first transcontinental flight flies roundtrip between OAK to BWI. This one-day experiment was conducted to formally evaluate Southwest's operations on longhaul flights. Each Customer onboard completed a survey, and the results were overwhelmingly positive. To celebrate these landmark Thanksgiving Day flights, each Customer was given a choice between a smoked turkey or a bottle of Wild Turkey.


December 03, 1998


Southwest announces that the Company flew 2,539.2 million RPMs in November 1998, up 7.9% from last year. ASMs increased 6.6% to 3,962.5 million over the November 1997 level of 3,717.0 million. The load factor for the month was 64.1%, up from 63.3%.


December 07, 1998


Nonstop Service between Baltimore/Washington and Phoenix and between Baltimore/Washington and San Antonio debuts today.


December 09, 1998


Announces new daily service from MacArthur Airport on Long Island effective March 14, 1999. Southwest will operate 12 daily nonstop departures to four cities: BWI, MDW, BNA, TPA; eight flights to BWI, two daily to MDW, one to BNA, and one to TPA. Southwest will also offer direct or connecting service to 29 other cities. With the addition of ISP, Southwest will serve a total of 53 cities in 27 states.


December 21, 1998


Southwest Airlines ranks fourth on Fortune magazine's "100 Best Companies to Work For in America" list. Fortune also named SWA the most admired airline in the US for the third year in a row and the seventh most admired corporation for 1998.


December 31, 1998


1998 Milestones Revenue Passengers: 52,586,400 (becoming the fourth largest airline in terms of systemwide enplanements.) Trips Flown: 806,822 Fleet: 280 aircraft Employees: 26,949 Cities opened: MHT Load Factor: 69.0% Station of the Year: ELP Res. Center of the Year: LRC Southwest Airlines is named "The Best Company to Work For in America." Fortune magazine names Southwest the sixth "Most Admired Companies in America" and 13th


December 31, 1998


For the year ended Dec. 31, 1999, we flew 31,419.1 million RPMs, a 10.8% increase over 1997. ASMs increased 6.9% to 47,543.4 million from 1997. The load factor was 66.1%, up 2.4 points from 1997. Southwest Airlines is listed in CIO 100 by CIO Magazine for Customer Relationship Management. Southwest Airlines ranks 371st in the Fortune 500 in Fortune Magazine.


1999

January 05, 1999


Southwest applicants now have the "freedom" to submit their resumes online. Resumes are downloaded nightly into the STAARS applicant tracking system.


January 06, 1999


Tampa Bay becomes the 18th SWA Provisioning location.


January 07, 1999


Southwest Airlines inducts baseball great Nolan Ryan into its very own Hall of Fame with the dedication of the Nolan Ryan Express, a high flying tribute to Ryan's outstanding achievements. Ryan recently returned to Texas from Manhattan, N.Y., where he was announced as one of this year's National Baseball Hall of Fame inductees. He will become only the seventh Texan to join this prestigious membership. Ryan was the first passenger to board the "Nolan Ryan Express," a Southwest Boeing 737-700, as it carried him to dedication ceremonies in Dallas, Austin, and Houston. During christening celebrations in Dallas and Houston, he autographed both sides of the aircraft's nose on two specially designed decals each featuring a baseball with airplane wings and a Southwest colored tail.


January 11, 1999


Southwest Airlines and Disneyland announce its "Kids Fly Free" vacation program.


January 14, 1999


Southwest Airlines ranks first in Ranking Arizona-The Best of Arizona Business by Arizona Business Magazine.


January 21, 1999


Southwest Airlines announces fourth quarter earnings. Net income for fourth quarter 1998 was $100.4 million, as compared to $80.6 million earned in fourth quarter 1997, an increase of 24.6 percent. Total operating revenues for fourth quarter 1998 increased 7.4 percent to $1.05 billion, compared to $975.6 million for fourth quarter 1997.


January 22, 1999


Southwest Airlines announces it is adding new Saturday-only nonstop service between Orlando and Phoenix on April 10, 1999. This new service will be available for travel through June 5, 1999.


January 23, 1999


MAF operations begin at the new 163,000-square-foot Midland International Airport Terminal. Previously, our MAF Employees worked out of the old 57,000-square-foot facility at Midland Airport Terminal.


January 28, 1999


Our Rapid Rewards program wins two Freddie Awards and places second in four other categories. RR won "Best Award Redemption" and "Best Bonus Categories." RR also received a "Best Bonus" Freddie for our FFF offer. Additionally, we placed second "Program of the Year," "Best Award," "Best Web Site," and "Best Customer Service." Southwest Airlines is honored in the Freddie Awards by Inside Flyer Magazine.


February 01, 1999


Southwest Airlines ranks first on the "1999 Quest for Quality Readers' Choice Award" from Logistics Magazine.


February 01, 1999


Southwest Airlines receives an award for the "1999 Hispanic Corporate 100" given by Hispanic Magazine.


February 02, 1999


The "LUV Airline" is kicking off "Love Month" by making it easy for frequent flyers to give something back to their communities. The "Give Your Heart Wings" program lets Southwest Airlines' Rapid Rewards members donate valid unused award tickets to Southwest Airlines for distribution to nonprofit organizations in their communities.


February 04, 1999


More than 2,000 elementary school students in 52 cities across the nation will be adopting their own Southwest Airlines pilot as part of the airline's 1999 Adopt-A-Pilot program. The Adopt-A-Pilot program teams a Southwest Airlines pilot with each of 52 classrooms nationwide representing the destinations served by the Texas-based airline. The pilots serve as adult mentors for the students in addition to providing the focal point of the program. Using an official route map, each class will follow its adopted pilot over the course of the four-week program. The pilots will send updates and flying statistics to his or her class each day that the students will incorporate into the Adopt-A-Pilot curriculum. The classroom materials cover such subjects as math, geography, aviation principles, civics, writing, and research skills. It is the interaction with the pilot, however, that makes the program "fly."


February 06, 1999


Southwest Airlines adds new nonstop service between Long Island MacArthur and Orlando, and between Long Island MacArthur and Tampa Bay.


February 12, 1999


Maintenance Control Employees are named 1999's "Heroes of the Heart."


March 01, 1999


Fortune magazine lists SWA as the #1 "America's Most Admired Airline" in its March 1999 issue. SWA is also 7th on Fortune's list of "America's Most Admired Companies" in the same issue.


March 03, 1999


Jim Sokol becomes Vice President Maintenance and Engineering.


March 04, 1999


Announces that the Company flew 2,539.4 million RPMs in February 1999, a 17.2% increase from the 2,167.2 million RPMs flown in February 1998. ASMs increased 10.2% to 3,879.1 million from the 1998 level of 3,521.3 million. The load factor was 65.5%, compared to 61.5% for the same period of a year ago. Announces new daily service from the Raleigh-Durham International Airport beginning June 6, 1999 with 12 daily nonstop departures to five cities: four to BWI, four to BNA, two to MDW, one to TPA, and one to MCO. Southwest will also offer connecting service to 28 other cities.


March 06, 1999


At the yearly conference of the Texas Public Relations Association (TPRA), the 400-member group awards Southwest Airlines' with the Lone Star Award. This award recognizes exemplary corporate ethics in dealing with Customers, stockholders, Employees, and the media.


March 10, 1999


The Company announces that Employees will receive more than $120 million in ProfitSharing for 1998. The 1998 ProfitSharing contribution represents 13.7% of eligible salaries.


March 14, 1999


Southwest begins new service from Long Island's Islip Airport (ISP) with 12 daily nonstop flights to four cities: eight daily flights to Baltimore/Washington, two flights to Chicago Midway, one flight to Nashville, and one flight to Tampa Bay.


March 15, 1999


Inaugurates Islip (Long Island) service with a traditional Irish processional, complete with bagpipers and shamrocks.


April 08, 1999


Inflight announces that SWA's next Inflight Base will open in Baltimore in July 1999. The first month of operation, there will be approximately 300 Flight Attendants at the base. This number will grow to about 800 by year's end.


April 09, 1999


Employee number 50,000 was issued to George Szymeczek of Pilot Class 99-06.


April 13, 1999


The Orlando Magic pushback is christened.


April 16, 1999


Southwest awards 261 lucky Employees exciting prizes-including nine shiny new Ford Expeditions-as the winners of the "Holiday Perfect Attendance Program." To be eligible for the contest, Employees had to have perfect attendance from November 1998 through January 1999.


April 17, 1999


SWA's 26th and last Chili Cookoff takes place at Old Fort Dallas.


April 19, 1999


Southwest Airlines ranks fifth in the 1998 Airline Quality Rating (AQR) study.


April 20, 1999


Net income for first quarter 1999 increased 36.9 percent to $95.8 million, compared to $70.0 million in first quarter 1998. Diluted net income per share was $.27 in first quarter 1999 compared to $.20 in first quarter 1998. Included in first quarter 1999 results is a nonrecurring after-tax charge of $6.4 million, or $.02 per diluted share, related to the consolidation of certain software development projects. Excluding this nonrecurring item, net income was $.29 per diluted share, an increase of 45.0 percent compared to first quarter 1998. Total operating revenues for first quarter 1999 increased 14.1 percent to $1.08 billion, compared to $942.7 million for first quarter 1998. Load factor was 64.9 percent versus the first quarter 1998 load factor of 61.2 percent.


May 05, 1999


Southwest Airlines Co. announces that the Company flew 3,059.8 million revenue passenger miles (RPMs) in April 1999, a 16.4 percent increase from the 2,629.5 million RPMs flown in April 1998. Available seat miles (ASMs) increased 10.4 percent to 4,251.7 million from the April 1998 level of 3,852.0 million. The load factor for the month was 72.0 percent, up 3.7 points from 1998. For the first four months of 1999, Southwest flew 11,106.3 million RPMs, compared with the 9,528.4 million RPMs recorded for the same period of 1998, an increase of 16.6 percent. Available seat miles increased 10.1 percent to 16,644.7 million from the 1998 level of 15,122.2 million. The year-to-date load factor was 66.7 percent, up 3.7 points from the same period last year.


May 05, 1999


Southwest Airlines launches the Freedom USA Pass sales in Australia, Germany, and New Zealand.


May 10, 1999


Herb Kelleher receives an award for the "1998 Airlines Person of the Year" from Travel Agent magazine.


May 11, 1999


Southwest Airlines is recognized in the Domestic Airline Customer Service Study by Frequent Flyer Magazine.


May 14, 1999


Southwest Airlines makes changes in its pilot recruitment efforts by allowing pilots to apply to Southwest without having a Boeing 737 type rating (SWA has required the 737 type rating at time of application for nearly 20 years). Pilots without a type rating who successfully complete all phases of the hiring process will be given six months to obtain a type rating.


May 20, 1999


Southwest Airlines' Board of Directors declares a 3-for-2 stock split of the Company's common stock and also increased the quarterly dividend at the May 20 Shareholders Meeting. The 3-for-2 stock split will be distributed on July 19, 1999 to Shareholders of record at the close of business on June 30, 1999.


May 23, 1999


Austin's Robert E. Mueller Municipal Airport closes, and service begins at the brand new Austin-Bergstrom International Airport (AUS).


June 01, 1999


Herb Kelleher receives the Chief Executive of the Year Award from Chief Executive Magazine.


June 01, 1999


Sales and Marketing Management magazine honors Southwest Airlines as one of the most trusted companies in the United States.


June 02, 1999


Southwest Airlines Vacations announces the kickoff of an advertising/marketing campaign targeting Spanish-speaking Customers. SWA has established a dedicated toll-free phone number, 1-888-423-5683, staffed with bilingual reservation agents to assist Spanish-speaking travel agents and Customers. Southwest unveils Nevada One, a Boeing 737-700 donning the design of the Nevada state flag, to commemorate Southwest's dedication to our Customers in the "Battle Born" state. The festive paint scheme consists of 15 gallons of blue, six gallons or green, five gallons of yellow, three gallons of each desert gold and white, and two gallons each of black, grey, red, and silver gloss.


June 03, 1999


Southwest Airlines Co. announces that the Company flew 3,157.2 million revenue passenger miles (RPMs) in May 1999, a 15.1 percent increase from the 2,743.0 million RPMs flown in May 1998. Available seat miles (ASMs) increased 10.7 percent to 4,355.9 million from the May 1998 level of 3,935.6 million. The load factor for the month was 72.5 percent, up 2.8 points from 1998. For the first five months of 1999, Southwest flew 14,263.5 million RPMs, compared with the 12,271.4 million RPMs recorded for the same period of 1998, an increase of 16.2 percent. Available seat miles increased 10.2 percent to 21,000.6 million from the 1998 level of 19,057.8 million. The year-to-date load factor was 67.9 percent, up 3.5 points from the same period last year.


June 06, 1999


In the spirit of Kitty Hawk, Southwest Airlines celebrates its new service from Raleigh-Durham International Airport (RDU). Southwest has 12 daily nonstop flights to five cities: four daily flights to Baltimore/Washington International Airport, four daily flights to Nashville, two daily flights to Chicago's Midway Airport, one daily flight to Tampa Bay, and one daily flight to Orlando. Production begins on the new SAAS reservation system. The system has the reservations capacity and basic functionality necessary to handle our Company's growth indefinitely.


June 07, 1999


Southwest Airlines Employees, Manchester Mayor Raymond Wieczorek, and state and airport representatives celebrate Southwest's one-year anniversary of service today in northern New England. Southwest presents Mayor Wieczorek and the state of New Hampshire ceremonial keys to Southwest's fleet of Boeing 737s in honor of this special milestone. According to the Department of Transportation, the number of passengers flying between Manchester Airport and Baltimore/Washington in the third quarter of 1998 increased more than 4,500 percent versus the same quarter a year before. The average fare between the two cities dropped 71 percent. Southwest's arrival last year helped make Manchester Airport the fastest-growing airport in the nation in 1998.


June 14, 1999


Herb Kelleher is named an honorary lifetime member of the American Society of Safety Engineers.


June 18, 1999


28th Anniversary


June 23, 1999


Southwest has the most helpful Flight Attendants of the top nine airlines, according to a J.D. Power and Associates report. Rankings were based on the Power/Frequent Flyer survey of 6,520 frequent business travelers.


June 26, 1999


Annual Awards Banquet


July 01, 1999


Dollar Rent A Car joins the Rapid Rewards Frequent Flyer Program. Colleen Barrett is awarded as one of the Top Women Executives in Womens Enterprise Magazine.


July 01, 1999


Chief Executive magazine names Herb the 1999 CEO of the Year. Herb becomes the 14th recipient of the CEO of the Year award.


July 07, 1999


Official opening of the BWI Flight Attendant Base.


July 13, 1999


Southwest Airlines announces it will inaugurate daily service from Connecticut's Bradley International Airport on Oct. 31, 1999. Southwest will operate 12 daily nonstop departures to four cities: Baltimore/Washington, Chicago Midway, Nashville, and Orlando.


July 20, 1999


Net income for second quarter 1999 increased 18.3 percent to $157.8 million, compared to $133.4 million in second quarter 1998. Total operating revenues increased 13.1 percent to $1.22 billion, compared to $1.08 billion for second quarter 1998.


July 28, 1999


Due to upgrades in the SAAS reservation system, Southwest decides to discontinue development of the inhouse reservations computer system known as NewRes.


July 29, 1999


Colleen Barrett is named the most important "secretary" in the airline business on The Most Powerful Women in Travel by Travel Agent Magazine.


August 01, 1999


"The Freedom Walk: Go, See, Do II" Program kicks off and runs through October 31, 1999.


August 13, 1999


Southwest Airlines takes delivery of our 300th Boeing 737!


August 25, 1999


The American Society of Safety Engineers (ASSE) recently awarded Southwest Airlines CEO Herbert D. Kelleher an honorary lifetime membership into the Society. Kelleher was given this award in recognition of Southwest's commitment to protecting the health and wellbeing of its passengers and employees. Designed to recognize those that have contributed substantially to the advancement of safety, this prestigious award has been given only seven other times in ASSE's 89-year history.


August 26, 1999


Southwest Airlines today introduces environmentally friendly, electric powered ground equipment at Tulsa International Airport. We purchased six belt loaders and seven electric tugs. Systemwide, Southwest has a total fleet of more than 20 electric belt loaders and 50 electric tugs and uses the equipment in such cities as OKC, ONT, PHX, and TUL.


September 09, 1999


Southwest Airlines launches a new design and adds more Customer features for Rapid Rewards members and those who ship cargo.


September 20, 1999


Southwest Airlines launches FreedomNet on the Company Intranet and also an Internet version called FreedomNet@Home. The Employee Update which was a weekly communications tool had to be printed and distributed to all locations until today. Now the communications tool will be distributed online daily and the name has been changed to Today@SWA. Employees receive information about Southwest's new Companion Pass program with their paychecks. The new program is an enhancement of the current pass program. The Companion Pass program will affect single Employees, which is approximately 40 percent of our workforce.


September 23, 1999


Southwest Airlines announces that its Board of Directors has authorized a repurchase of up to $250 million of the Company's common stock. Based on the closing price of $14.625 on Sep. 22, 1999, this represents approximately 17.1 million shares of common stock.


September 23, 1999


Southwest ranks 25th of 30 in a study with the best corporate reputations in America, released by the Reputation Institute—a private research organization. The study is called the RQ Gold. Southwest is the only airline to make the list. The survey was conducted for The Wall Street Journal.


October 01, 1999


Southwest Airlines names Jim Ruppel as Vice President of Customer Relations and Rapid Rewards. Nashville Line Maintenance opens. Beginning Oct. 1, 1999 members of Southwest's frequent flyer program can earn credit for hotel stays at Hilton and Marriott International, Inc.


October 01, 1999


Fortune magazine lists Southwest Airlines as the "World's Most Admired Airline." Announces that the Operations Terminal Information System (OTIS) goes live at all locations June 1.


October 08, 1999


The Reservations Resource Center (RRC) changes its name to "Reservations Automation and Support." Additionally, when calling for Ticketless help, your call will now be answered as "Source of Support 6800" or "S.O.S 6800." LUV Classic golf tournament at Bear Creek. $543,000 was donated to Ronald McDonald Houses in the following manner: 1/3 to DAL, 1/3 to PDX, and 1/3 to MSY.


October 11, 1999


Southwest Airlines ranks 22nd on The World's Most Admired Companies by Fortune Magazine.


October 13, 1999


The Dallas City Council approves a deal that will allow Southwest Airlines to expand its headquarters campus by 21.2 acres and add needed aircraft maintenance hangars and related maintenance facilities. The deal, valued at $25 million, calls for Southwest to lease a tract of land located at the north end of Dallas Love Field Airport. The land would be leased to Southwest, which in exchange will design and construct replacement facilities for the Northwest Police Substation, Dallas' water utilities department, and associated facilities at a cost of about $7.2 million. Southwest, in turn, will spend at least $15 million constructing hangar facilities and other related maintenance office and employ an additional 165 Employees by the end of 2002. A second phase calls for additional maintenance or headquarters improvements to be made beginning in 2006.


October 15, 1999


Southwest Airlines and American Airlines sign a mutually beneficial Employee Pleasure Travel Pass Agreement. Employees and retirees of Southwest will be eligible to request and purchase unlimited, space-available passes at a reduced rate for travel on American and American Eagle flights within the 48 contiguous United States.


October 19, 1999


Southwest Airlines Announces 3rd quarter earnings. Operating income was up 1.2 percent to $206.5 million versus third quarter 1998, while net income was down 2.1 percent to $127.0 million. Total operating revenues for third quarter 1999 increased 12.8 percent to $1.24 billion, compared to $1.09 billion for third quarter 1998. RPMs increased 13.6 percent in third quarter 1999 as compared to a 10.9 percent in ASMs, resulting in a 1.7 point increase in load factor to 70.6 percent. Herb said: "Our third quarter 1999 results were adversely affected by significantly higher jet fuel prices and Hurricane Floyd. Despite these challenges, the splendid People of Southwest Airlines produced third quarter 1999 earnings of $127.0 million at a net margin of 10.3 percent.


October 20, 1999


All Employees receive information regarding the Year 2000 Perfect Attendance Challenge with their October 20 paychecks.


October 25, 1999


Silver One will have its polished aluminum skin covered with silver paint next month to reduce the costs of maintaining the unpainted aircraft.


October 31, 1999


Hartford (BDL) service starts with eight daily nonstop flights to BWI, two daily to MDW, one daily to BNA, and one daily to MCO. Southwest will occupy two gates at BDL and will have 44 Employees when operations are fully staffed.


November 01, 1999


The Year 2000 Perfect Attendance Challenge kicks off and will run through February 3, 2000.


November 06, 1999


Southwest Airlines Spirit Magazine wins the Katie Award for Excellence in Journalism and Mass Communication from the Press Club of Dallas.


November 07, 1999


Southwest launches its first ever nation-wide Internet-only fare sale.


November 13, 1999


Herb Kelleher is inducted into the Texas Aviation Hall of Fame at the Lone Star Flight Museum in Galveston.


November 16, 1999


Southwest fares very well in all five categories in a recent MSNBC survey rating airlines on performance and safety. According to the survey's 700 respondents, 30 percent found Southwest to rank highest in terms of flight safety. Southwest was judged to have the best maintained fleet.


November 18, 1999


Southwest is named as one of ten companies "that get it" regarding Internet commerce in the November 18 issue of FORTUNE.


November 22, 1999


Southwest is singled out in the November 22 issue of BusinessWeek for having a high percentage (33 percent) of female officers, at least double the level of other airlines, according to the article.


November 30, 1999


Southwest's hometown, Dallas, has been named the best U.S. city for business by Fortune magazine. In a ranking of ten "Best Cities for Business" in the country that will appear in the magazine's Dec. 20, 1999 issue, in fact, eight Southwest destinations – or cities that are within a short drive of a Southwest Station. The cities making the list, in order, are: Dallas, San Jose, Austin, New York, Seattle, San Francisco, Denver, Boston, and Chicago


December 01, 1999


Herb Kelleher receives CEO of the Century award from Texas Monthly.


December 02, 1999


Herb Kelleher receives an award for "1999 Spirit of Generations Award" from the Senior Citizens of Greater Dallas


December 04, 1999


Herb Kelleher is one of top executives awarded with People of the Year by Travel Agent Magazine.


December 05, 1999


Kansas City Provisioning opens as the 19th Provisioning Base.


December 07, 1999


PVD-PHX becomes Southwest's longest nonstop flight at 2,271 miles. PVD-PHX will replace BWI-LAS as the Company's longest flight.


December 08, 1999


Southwest has begun operating from two destination-specific ticket counters at BWI. Our new ticket counter will handle all of our Northeast destinations – PVD, MHT, BDL, and ISP. Our existing ticket counter will handle all other Southwest destinations. Southwest's ticket counters will be separated by one airline.


December 15, 1999


Today is the day all airlines are expected to begin officially implementing their "Customer Service Plans," which is a voluntary pledge of the airline industry to improve Customer Service in all aspects of industry operations.


December 16, 1999


Southwest Airlines Cargo Customers may now track their shipments via www.swacargo.com or www.southwest.com. Visitors to the site may follow the progress of their shipment or receive a published rate quote.


December 20, 1999


Southwest Airlines ranks second on Fortune Magazine's "100 Best Companies to Work For in America" list.


December 30, 1999


Aviation Daily proclaims "The Rise of Southwest" to be the number one airline event of the past decade.


December 31, 1999


1999 Milestones Revenue Passengers: 57,500,213 Trips Flown: 846,823 Fleet: 312 aircraft Employees at yearend: 27,653 Cities opened: ISP, RDU, BDL Station of the Year: LBB Res. Center of the Year: HRC Southwest Airlines ranks fourth on Fortune's "100 Best Companies to Work For" list. For the fifth time in a decade, Southwest Airlines Cargo is presented the annual Quest for Quality "Readers Choice" Award from Logistics Management & Distribution Report. Honored in the Freddie Awards by Inside Flyer Magazine Specialty Aircraft Nevada One (Jun 12)


December 31, 1999


The Y2K Response Center is manned around the clock until January 3 to monitor and correct any adverse events arising from Y2K. Fortunately, New Years' Day comes and goes without any problems.


2000

January 01, 2000


Southwest Airlines adds a third hotel partner to its Rapid Reward frequent flyer program. Beginning Jan. 1, 2000, members of Southwest's frequent flyer program can earn credit for hotel stays at properties operated by Hyatt. Greg Crum becomes the Vice President of Flight Operations and Chief Pilot.


January 06, 2000


Southwest Airlines announces that it will inaugurate daily service from Albany International Airport in May. Southwest will occupy two gates at Albany Airport. Albany will be the 56th city Southwest serves.


January 10, 2000


Southwest Airlines is rated at the nation's number two "Company to Work for in America" in FORTUNE Magazines Jan. 10 issue.


January 18, 2000


Southwest Airlines' net income for fourth quarter 1999 was down 6.6 percent to $93.8 million versus fourth quarter 1998. Operating revenues for fourth quarter 1999 increased 15.0 percent to $1.2 billion, compared to $1.05 billion for fourth quarter 1998. Southwest Airlines announces that it will inaugurate daily service from Albany International Airport on May 7, 2000 with 10 daily nonstop flights to three cities: Baltimore/Washington, Las Vegas, and Orlando.


February 01, 2000


Southwest Airlines' frequent flyer program, Rapid Rewards is named Best Bonus Promotion, Best Customer Service, and Best Award Redemption—in the world—at the 12th Annual "Freddie" Awards. Southwest also receives second-place awards in the Program of the Year and Best Web Site categories, and third-place prize for Best Newsletter. PRWeek names Southwest's Corporate Communications department (Public Relations, Corporate Information, and Employee Communications) the "Best Corporate PR Team of the Year." The award was based on the team's cost-effective use of internal and external resources and overall communications management.


February 07, 2000


For the fifth consecutive year, Fortune magazine lists Southwest Airlines among "America's Most Admired Companies." Southwest was named as "America's Most Admired" airline and the sixth most admired U.S. company overall. Southwest Airlines Maintenance is recognized by the Federal Aviation Administration for having the highest level of participation in the FAA's Aviation Maintenance Technician Awards program. The Aviation Maintenance Technical Training Home Office Award was presented to Southwest.


February 14, 2000


The Revenue Management and Pricing Department is named 2000 "Heroes of the Heart."


February 28, 2000


In its first disclosure of Internet revenues, Southwest Airlines announces that more than 25 percent of its January 2000 passenger revenues came through its Internet site, putting the airline on track to exceed $1 billion in e-commerce revenues for 2000. Passenger revenues for 1999 exceeded $250 million; more than 140 percent over fourth quarter 1998. Based on published accounts, in terms of revenue, southwest.com ranks as one of the largest e-commerce sites with the likes of Amazon.com. Among airlines, Southwest is considered the largest by a variety of sources.


March 05, 2000


Flight 1455 from Las Vegas to Burbank runs off the runway at Burbank International Airport. Southwest Airlines issues the following statement regarding flight 1455: "We are pleased to report there are no fatalities or serious injuries reported at this time. Local authorities and medical personnel have tended to all of the 137 passengers onboard. It is not certain at this time why the aircraft was not able to stop upon its landing in Burbank. Maintenance personnel are on their way to Burbank in order to assist in finding a cause. The Southwest family is working closely with local authorities to make sure the passengers of flight 1455 are cared for and given as much information as is available."


March 06, 2000


Southwest Airlines' Chairman Herb Kelleher made the following statement regarding flight 1455 from corporate headquarters in Dallas: "We are certainly distressed over the events this evening in Burbank, and our main concern lies with the passengers and crew members onboard that flight. While we are pleased to report that there have been no fatalities or life-threatening injuries, our hearts go out for the trauma these people have experienced."


March 27, 2000


The Company announces that Southwest Airlines will pay Employees more than $138 million in ProfitSharing -- a record-setting contribution-- based on 1999 financial results. The contributions will be distributed to the 25,1999 Southwest Employees currently eligible for the plan. The ProfitSharing contribution of $138,336,916 represents 14.1 percent of eligible salaries.


March 31, 2000


Southwest Airlines receives an award for "2000 Hispanic Corporate 100" from Hispanic Magazine.


April 10, 2000


Southwest Airlines tops the Airline Quality Rating. This is the fourth time Southwest has topped the study and the fifth time to be included in the top five.


April 12, 2000


The Dual Boarding Bridge is introduced into scheduled service in DAL. Customers have the option to board and deplane via the forward or aft entry doors on selected flights.


April 17, 2000


Southwest Airlines ranks 339th in the Fortune 500 in Fortune Magazine. Southwest Airlines ranks 56th on the Where do MBA's Want to Work study by Fortune Magazine


April 18, 2000


Southwest Airlines' net income, before the cumulative effect of a change in accounting principle, for first quarter 2000 was $95.6 million, compared to $95.8 million in first quarter 1999. After consideration of the accounting change, net income was $73.5 million. Total operating revenues for first quarter 2000 increased 15.5 percent to $1.24 billion, compared to $1.08 billion for first quarter 1999. RPMs increased 17.5 percent in first quarter 2000, compared to a 14.2 percent increase in ASMs, resulting in a load factor of 66.8 percent versus the first quarter 1999 load factor of 64.9 percent.


April 27, 2000


The Wall Street Journal reports the Southwest Airlines topped the list with the best reputation among the ten major U.S. airlines, according to a study by Harris Interactive Inc. and the Reputation Institute, a New York Research Group. The survey was taken March 3 through March 10. The study was made available exclusively to The Wall Street Journal. Southwest Airlines ranks first in the 2001 Airline Reputation Quotient (RQ) Study.


May 01, 2000


Southwest Airlines today comes to the rescue of company travel planners with a tool that assists the company travel managers in booking and tracking trips made through southwest.com without added fees. The product is called "SWABIZ". Southwest Airlines raises the cost of beer and wine on all of our flight from $2 to $3.


May 01, 2000


Southwest Airlines begins working with an outside vendor, Certified Airlines Passenger Service (CAPS), to secure and transport luggage from participating hotels in Las Vegas to the McCarren International Airport (LAS).


May 05, 2000


Southwest holds the first annual Phoenix LUV Classic Golf Tournament and Party. $168,512 was donated to the Ronald McDonald House in the following manner: ½ to PHX and ½ to TUS.


May 07, 2000


Southwest begins service from Albany with 10 daily nonstop flights to three cities: seven daily flights to Baltimore/Washington, two flights to Orlando, and one flight to Las Vegas. ALB becomes the 56th city Southwest serves.


May 08, 2000


Inaugurates Albany by prying open a giant treasure chest to symbolize the riches travelers will find by flying on Southwest.


May 09, 2000


Southwest Airlines is recognized in the Domestic Airline Customer Service Study by Frequent Flyer Magazine.


May 17, 2000


Annual Shareholders Meeting.


May 23, 2000


Southwest Airlines names Lubbock International Airport "Station of the Year" for 1999.


June 01, 2000


Ellen Torbert is promoted to Vice President Reservations. She began her carrier as a Reservations Sales Agent in 1987 at the Dallas Reservations Center.


June 07, 2000


For the second consecutive year, Southwest Airlines takes the number two spot in Corporate Branding's latest airlines industry brand study.


June 10, 2000


Southwest no longer offers itineraries that make three stops and also require Customers to change plans before reaching the final destination.


June 18, 2000


Twenty-ninth Anniversary


June 19, 2000


Southwest releases the findings from the "Kindness in America" survey. Southwest Airlines receives the award Best Business Sense from the Dallas Business Journal.


June 20, 2000


Southwest Airlines announces that it will begin daily service from Buffalo Niagara International Airport on Oct. 8, 2000. Southwest will operate 10 daily nonstop flights to four cities: Baltimore/Washington, Las Vegas, Orlando, and Phoenix. Southwest will occupy two gates at the airport and will employ 40-50 people when operations are fully staffed. With the addition of Buffalo, Southwest will service 57 cities (58 airports) in 29 states. Southwest offers an 81 percent savings on a unrestricted one-way fare between Buffalo and Baltimore/Washington.


June 21, 2000


The Pier B expansion project is complete adding a ten-gate facility in Baltimore/Washington.


June 24, 2000


Southwest's Annual Awards Banquet is held at the Wyndham Anatole Hotel in Dallas. During the Banquet, Herb surprised Colleen by telling her that Southwest Employees and Boeing donated the Walkway Bridge at Dallas' new Women's Museum in Colleen's name.


June 29, 2000


Southwest Airlines and The Boeing Company announce largest "Next Generation" aircraft order to date. Southwest announces an order for up to 290 "Next Generation" Boeing 737-700 aircraft. This is the single largest aircraft order made by Southwest and the largest order ever for Boeing's Next Generation family of aircraft. The deal includes firm orders for 94 new aircraft, in addition to the 74 Southwest currently has on order with The Boeing Company through 2004. Deliveries under the new order begin in 2002, adding 10 aircraft to the 21 currently scheduled for delivery that year. Firm orders will extend through 2007, with options for 25 additional aircraft in 2008, and purchase rights for another 171 aircraft from 2009 through 2012.


July 18, 2000


Net income for second quarter 2000 increased 20.8 percent to $190.6 million, compared to $157.8 million in second quarter 1999. Diluted net income per share was 24.1 percent to $.36, exceeding First Call's consensus estimate of 4.31 and second quarter 1999 diluted net income per share of $.29 Total operating revenues increased 19.7 percent to $1.46 billion, compared to $1.22 billion for second quarter 1999. Operating income of 314.6 million increased 23.7 percent, resulting in an operation margin of 21.5 percent. The load factor was 74.3 percent, the highest quarterly load factor in Company history.


July 19, 2000


Customers and Employees cheer on six Baltimore-area babies as they raced to the finish line, celebrating the completion of the airline's new gates and facilities at BWI's expanded Pier B. SWA now occupies 12 gates at the airport—10 in Pier B and 2 in Pier C.


July 20, 2000


Board of Directors declares a quarterly dividend of $.0055 per share to Shareholders of record at the close of business on September 6, 2000 on all shares then issued and outstanding. The 96th consecutive dividend will be paid on September 27, 2000.


August 01, 2000


MDW, SEA, HOU, LAS, BWI, and LAX are approved for a 90-minute checkin.


August 03, 2000


Company flew 3.9 billion RPMs in July 2000, a 14.2 percent increase from 3.4 billion in July 1999. ASMs increased 11.9 percent to 5.0 billion from the July 1999 level of 4.5 billion. The load factor for the month was 77.1 percent, up 1.5 points from 1999.


August 06, 2000


Southwest catches a game-winning pass from Jacksonville Jaguar star Kevin Handy as the airline kicks off its new service from the Florida city to Long Island MacArthur. Starts PVD-ISP service with four non-stop flights.


August 15, 2000


Southwest Airlines ranks first on the Safety Performance Survey by MSNBC.


August 16, 2000


Southwest Airlines and Talarian Corporation announces the deployment of the Southwest Integrated Flight Tracking System (SWIFT). The real-time flight management systems uses SmartSockets, Talarian's infrastructure software, as the communications platform to deliver mission-critical data for its 2,600 daily flights. The advanced SWIFT system provides Southwest data managers with a real-time snapshot status report on everything from flight tracking and fuel usage to passenger loads and crew management, gate information and weather reports.


August 17, 2000


Southwest Airlines earns the 2000 Quest for Quality Readers' Choice Award for outstanding Cargo performance sponsored by Logistics Management & Distribution Report. Southwest Airlines is selected as one of the top 100 companies that exemplify the "best of the best in operational and strategic excellence around the world" by CIO magazine.


August 18, 2000


Southwest Airlines Customer Service is honored on the Web Smart 50 by BusinessWeek Online.


August 22, 2000


Southwest Airlines and the New York Office for the Aging announces the start of the airline's 21st annual "Home for the Holidays" program, which will provide Capital Region seniors with complimentary airline tickets to visit family and friends over the holidays. The National Hockey League and Southwest Airlines enter into a four-year partnership, and Southwest will serve as the official airline sponsor of the NHL.


August 23, 2000


Southwest begins eliminating the heavier rear-facing seats and dividers near the mid-cabin lounge to shed about 600 pounds per plane and save fuel.


September 01, 2000


Since 1998, Southwest has ranked in the top five of Fortune magazine's "Best Companies to Work For" list. Southwest will begin offering benefits to committed partners on January 1. Colleen Barrett receives Mentor of the Month from Women's Enterprise.


September 11, 2000


Officials at Southwest Airlines announces that its website, southwest.com, has already generated more than $1 billion in passenger revenues this year. Approximately 30 percent of Southwest's total passenger revenues are currently made through its site. This ranks southwest.com as one of the largest e-commerce sites in the world, and the largest among all airlines. Southwest Airlines is included in the inaugural BusinessWeek magazine e.biz "Web Smart 50" – a list of companies that are doing the most "to harness the Big Bang of the Internet and blast away at the Old World Order."


September 14, 2000


Southwest Airlines announces that it will inaugurate daily service from Palm Beach International Airport in January 2001.


September 18, 2000


Southwest Airlines dedicates a multi-million dollar tribute to the people of New Mexico by unveiling its tenth specialty aircraft named New Mexico One. The 737-700 carries a depiction of the state's official flag, anchored by the ancient symbol of the Zia Pueblo Indians. Southwest Airlines ranks 11th on The World's Most Admired Companies by Fortune Magazine.


September 21, 2000


William H. Cunningham, the former chancellor of The University of Texas System, is named to the Southwest Airlines Board of Directors. He replaces retiring board member Walter Mischer, Sr. Southwest Airlines finishes second in this year's airline industry ranking of the "World's Most Admired Companies" by Fortune magazine.


September 25, 2000


Herb Kelleher will be honored with the Wright Brothers Memorial Trophy on December 15 by the National Aeronautic Association.


October 01, 2000


DAL/DFW airports rank fourth in the Consumer Reports Survey by Consumer Reports.


October 06, 2000


LUV Classic golf tournament at Bear Creek. $491,254 was donated to Ronald McDonald Houses in the following manner: $50,000 to ELP, ¼ to DAL, ¼ TUS, ¼ to PDX, and ¼ to SEA.


October 08, 2000


Southwest begins service to Buffalo, with ten daily nonstop flights to three cities: seven daily flights to Baltimore/Washington, and one daily flight each to Orlando, Phoenix, and Las Vegas. Southwest offers an 83 percent savings on an unrestricted one-way fare from Buffalo to Baltimore/Washington offered by other airlines. Southwest will occupy two gates at BUF with a Team of 40-50 Employees when fully staffed.


October 10, 2000


Hertz Rental Car is the first rental car partner to launch exclusively to SWABIZ Customers.


October 17, 2000


Net income for third quarter increased 45.1 percent to $184.3 million, compared to $27.0 million in third quarter 1999. Diluted net income per share for third quarter 2000 was $.35, exceeding First Call's consensus estimate of $.32 and third quarter 1999 diluted net income per share of $.24. Total operating revenues for third quarter 2000 increased 19.7 percent to $1.48 billion, compared to $1.24 billion for third quarter 1999. Load factor was 71.6 percent, the highest third quarter load factor in Company history.


October 19, 2000


Southwest Airlines announces the details of its new service that will begin at the Palm Beach International Airport on Jan. 21, 2001. The airline will offer 13 daily nonstops to four cities, BWI, BNA, MCO, and TPA.


October 31, 2000


Southwest Airlines is awarded an "A" for the Ease of Use and Overall Quality of Online Retail Sites by PC Magazine.


November 01, 2000


The 2000 Holiday Perfect Attendance Challenge begins today and runs through Feb. 3, 2001.


November 17, 2000


Alamo Rental Car launches on SWABIZ.


November 21, 2000


Southwest Airlines ranks first in the MediaQuotient (MQ) Study by Hass Associates.


December 01, 2000


Hertz, Budget, and Alamo launch rental cars on southwest.com.


December 05, 2000


Southwest Airlines ranks first on the Top-rated Airline Brand Serving the U.S. Market by Total Research's Equitrend Online.


December 08, 2000


Southwest places first among 23 major airlines serving the United States in an in-depth consumer survey measuring brand quality. In an Internet survey hosted by Total Research's EquiTrend Online, we emerged as the favored airline among a number of demographic segments. "Southwest Airlines is a top-rated airline brand serving the U.S. market because it has presented a clear message that it will deliver quality, no-frills service and highly competitive rates," said Total Research official Doug Berdie. "Southwest is a winner because it has delivered on that promise when other airlines are presenting muddled messages and delivering service inconsistently."


December 12, 2000


Southwest Airlines announces that effective Jan. 1, 2001 it will pay an eight percent commission on all Southwest Ticketless transactions issued by traditional travel agencies and five percent commission on all paper ticket transactions issued.


December 18, 2000


Southwest Airlines ranks fourth on Fortune magazine's list of "100 Best Companies to Work for in America." Southwest Airlines is listed as one of the biggest gainers on The Fortune e-50.


December 21, 2000


Kevin Krone is named Vice President Interactive Marketing.


December 31, 2000


Corporate Communications receives the award Best Corporate Public Relations Team of the Year from PR Week. Herb Kelleher is honored by the University of Missouri-Kansas City with Entrepreneur of the Year Award.


December 31, 2000


2000 Milestones Revenue Passengers: 63,678,261 Trips Flown: 903,754 Fleet: 344 Employees at yearend: 29,274 Cities opened: ALB, BUF Load factor at yearend: 70.5 % RPM's at yearend: 42.2 billion ASM's at yearend: 59.9 billion Station of the Year: ABQ Res. Center of the Year: PHX Specialty Aircraft New Mexico One (Sept 18)


December 31, 2000


Southwest Airlines discontinues its Freedom USA Pass Program for international sales of Southwest tickets. Ticket sales stopped in June 2000.


Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries


2001

January 01, 2001


Southwest begins offering benefits to Committed Partners. A Committed Partner is defined as an unmarried person at least 18 years old, of the same or opposite sex, whose committed domestic partnership has been established and exited for 12 consecutive months or more. Southwest begins paying traditional travel agents an eight percent commission.


January 02, 2001


Southwest Employee number 60,000 is issued.


January 03, 2001


Herb Kelleher is honored on The Top 25 Managers of the Year for innovation, financial performance, and individual leadership capabilities.


January 16, 2001


Southwest gives "a nod to the past and looks to the future with a fresh coat of paint," unveiling its new "Canyon Blue" livery and revamped interior design, featuring "Canyon Blue" and "Saddle Tan" leather seats throughout. In an event at DAL Maintenance Hangar C, two new Boeing 737-700s–painted in the new livery–were delivered with 19 of Southwest's original Employees and 59 new Employees (representing each airport served by Southwest) aboard. To introduce the new look nationwide, the two aircraft and our Original Employees embark the following day on a 20-city tour of our System. 2000 marked the 28th consecutive year of profitability with an annual income of $625.2 million, compared to 1999's $474.4 million in incomes.


January 18, 2001


Southwest Airlines' Board of Directors declares a 3-for-2 stock split of the Company's common stock and also increased the quarterly dividend.


January 21, 2001


Southwest Airlines begins service from Palm Beach International Airport with 13 daily nonstop flights to four cities: Baltimore/Washington, Nashville, Orlando, and Tampa Bay. Southwest will employ 40-50 people when operations are fully staffed. With the addition of West Palm Beach, Southwest will serve 58 cities (59 airports) in 29 states.


January 22, 2001


Southwest inaugurates West Palm Beach by opening a giant balloon-filled treasure chest to reveal a Southwest Airlines model jet, signifying the golden opportunity Southwest has at Palm Beach County International Airport.


January 23, 2001


Southwest announces the cessation of operations at SFO to be effective on March 5. The airline cites a lack of terminal facilities and limited runway capacity and delays, among other causes. The 72 SFO Employees will be guaranteed equivalent jobs elsewhere on the system.


February 05, 2001


Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finished fourth place overall.


February 06, 2001


Southwest Airlines receives the Airline of the Year award from Official Airline Guide.


February 12, 2001


Southwest Airlines website ranks sixth on PowerRankings by Forrester Research.


February 13, 2001


Kevin Krone is promoted to Vice President Interactive Marketing.


February 14, 2001


Pass Bureau Department is named 2001 "Heroes of the Heart." Southwest Airlines announces plans to establish its seventh crew base in Orlando by July 1, 2001. When MCO is fully staffed, it will employ 750 pilots and 900 flight attendants. Southwest Airlines' Adopt-A-Pilot Program takes flight with over 7,500 fifth-grade students. As participants, these fifth-grade students will adopt more than 200 pilot as classroom mentors in more than 70 cities.


February 19, 2001


To celebrate our 30th anniversary, Southwest Airlines Vacations is giving away 30 packages to 14 of our most exciting destinations. Employees must enter a drawing by March 31 to be eligible for monthly drawings.


February 20, 2001


Ticket By Mail (TBM) purchase option is no longer an option for purchase through General Reservations.


February 23, 2001


Beginning today, Southwest provides our SWABIZ Customers the convenience of a one-stop travel site for all of their travel needs by offering hotels online. Soon after, southwest.com will offer this opportunity to all Southwest Customers.


February 27, 2001


Southwest Airlines ranks second on the Top Ten Bonuses of 2000 by InsideFlyer Magazine.


February 28, 2001


Southwest Airlines is awarded on U.S. Airlines for Customer Service by Zagat Survey, LLC.


March 01, 2001


Southwest Airlines ranks 14th on Business Ethics magazine's "100 Best Corporate Citizens" for 1999. Southwest Airlines receives an award for 2001 Hispanic Corporate 100 from Hispanic Magazine.


March 04, 2001


The final Southwest flight from San Francisco International Airport departs, bringing an end to 19 years of service at SFO.


March 07, 2001


Chicago Midway's new terminal is unveiled, including: passenger drop-off, ticketing, passenger pick-up, expanded baggage claim areas, and a connected parking garage. Restaurants and retail areas will open in late Spring and the next phase of construction will include Southwest's new gate areas. Southwest Airlines ranks 26th in the Best Corporate Reputations in America by The Wall Street Journal.


March 08, 2001


The ability to book hotels is launched on southwest.com.


March 19, 2001


Southwest announces a succession plan. According to the plan, which will go into effect on June 19, 2001, Herb will keep his title of Chairman of the Board of Directors, while Vice President General Counsel Jim Parker will become Vice Chairman & Chief Executive Officer and Executive Vice President Customers & Corporate Secretary Colleen Barrett will become President & Chief Operating Officer. Gary Kelly moves from Vice President Finance & CFO to Executive Vice President—CFO. John Denison will retire in June as Executive Vice President Corporate Services. Donna Conover will be promoted to Executive Vice President Customers on June 19. Jim Wimberly becomes Executive Vice President Chief of Operations. Joyce Rogge moves up from Vice President Marketing to Senior Vice President Marketing on June 19. Debby Ackerman will become Vice President—General Counsel on June 19. Bob Montgomery becomes Vice President Properties and Facilities on June 19.


March 21, 2001


Southwest Airlines ranks 28th on "100 Best Corporate Citizens" list, by Business Ethics magazine Southwest Airlines ranks first in American Customer Service Index (ACSI).


March 28, 2001


Southwest announces additions to the Leadership Team in Finance. Mike Van de Ven will become Vice President of Financial Planning and Analysis. Laura Wright will become Vice President Finance and Treasurer.


April 01, 2001


Southwest Airlines is honored on The BusinessWeek Fifty by Business Week Magazine.


April 02, 2001


Southwest Airlines ranks third in the Airline Quality Rating (AQR) study. Southwest Airlines ranks 41st on the Where do MBA's Want to Work study by Fortune Magazine.


April 11, 2001


Tammye Walker-Jones will assume the position of Vice President Inflight on June 19, and Daryl Krause will become Vice President Provisioning on the same day.


April 12, 2001


southwest.com was the busiest airline web site for the month of February, according to a recent report by Jupiter Media Metrix. Southwest's site received 2.9 million unique visitors, compared with 2.5 million for United and 2.4 million for American.


April 16, 2001


Southwest Airlines ranks 316th in the Fortune 500 in Fortune Magazine.


April 18, 2001


Phoenix Reservations Center is named "Reservations Center of the Year" for 2000.


April 19, 2001


Southwest Airlines' net income for first quarter 2001 was $121.0 million, compared to first quarter 2000 net income of $95.6 million, an increase of 26.6 percent. Total operating revenues for first quarter 2001 increased 15.0 percent to $1.43 billion, compared to $1.24 billion for first quarter 2000. RPM's increased 12.8 percent in first quarter 2001, compared to a 12.0 percent increase in ASM's – resulting in a load factor of 67.3 percent versus the first quarter 2000 load factor of 66.8 percent.


April 23, 2001


Southwest Airlines and Delta Air Lines announce Employee Travel Program effective May 15, 2001. Employees, eligible dependents, and Retirees of Southwest will be able to purchase unlimited, space-available ID-90 passes for travel on Delta, Comair, and Atlantic Southwest Airlines. Parents are eligible for unlimited, space-available ID-75 passes.


April 24, 2001


Southwest Airlines' web site is named the top ranking web site for customer satisfaction among major travel sites according to research conducted by Nielson/NetRatings and Harris Interactive.


April 25, 2001


Southwest Airlines ranks first in American Customer Service Index (ACSI) in the Wall Street Journal.


April 26, 2001


Southwest Airlines is honored in the Freddie Awards by Inside Flyer Magazine.


April 27, 2001


Rapid Rewards wins first place Freddie Awards for both Best Promotion and Best Award Redemption, and placed second for Best Customer Service, Best Web Site, and Program of the Year.


May 11, 2001


Southwest holds the annual Phoenix LUV Classic Golf Tournament and Party. $212,000 was donated to the Ronald McDonald House in the following manner: ½ to PHX and ½ to TUS. Dollar Rental car launches on SWABIZ.


May 14, 2001


Southwest places 14th on the Dallas Morning News' 2001 "D-FW Top 200" listing of the largest public companies in the Metroplex.


May 16, 2001


Southwest Airlines signs an agreement with CFM International worth $300 million to upgrade the CFM56-3 jet engines (for 737-300's and 737-500's) to achieve better fuel efficiency, lower maintenance costs, and longer engine life. In a related $1.2 billion deal, we also extended an existing contract through July 2012 to have GE Engine Services maintain our CFM engines.


May 18, 2001


Dollar Rental car launches on southwest.com.


May 21, 2001


Southwest Airlines ranks first among airlines (with a score of 70 out of 100) for the highest customer satisfaction according to the American Customer Satisfaction Index survey. Our score is unchanged from the 2000 index. Southwest Airlines gives Customers the Freedom of Choice with additional rental car reservation options on southwest.com. The rental car companies offered include Advantage, Thrifty, National, Sears, Able, Discount Car and Truck, and Red and Blue Auto. These companies are in addition to our direct connection with Rapid Reward Preferred Partners – Alamo, Budget, Hertz, and Dollar.


May 25, 2001


Southwest announces plans to begin flying to Southern Virginia via Norfolk International Airport on Oct. 7, 2001.


June 01, 2001


Southwest Airlines is named one of The Best Companies in the World by Focus Money and Hornblower Fischer.


June 04, 2001


Southwest is mentioned on the NBC episode of "Weakest Link" as the subject of a question: "What Texas-based airline company was first to begin Ticketless Travel in the mid-'90s?" The answer, which was given correctly, was Southwest Airlines.


June 08, 2001


SWABIZ Customers have the exclusive opportunity to View/Apply Ticketless Travel Funds. Herb, Colleen, and Jim Parker ring the opening bell at the New York Stock Exchange.


June 15, 2001


Southwest Airlines' 5,300 Ground Workers who are members of the Transport Workers Union (TWU) Local 555, approve, by more than a 2-to-1 margin a new contract, closing a bargaining process that began in December 1999. The new contract becomes amendable in June 2006. The ability to check Flight Status launches on southwest.com.


June 18, 2001


30th Anniversary


June 19, 2001


Bob Montgomery is named Vice President of Properties and Facilities.


June 19, 2001


The previously announced Succession Transition Plan begins.


June 29, 2001


The ability to View/Apply Ticketless Travel Funds launches on southwest.com.


June 30, 2001


Annual Awards Banquet


July 04, 2001


Southwest removes fares from ATPCO, blocking Orbitz from accessing/displaying Southwest fares.


July 18, 2001


Southwest Airlines is honored on the Web Business 50 Awards in CIO Magazine. Southwest Airlines' net income for second quarter 2001 was $175.6 million, compared to second quarter 2000 net income of $190.6 million, a decrease of 7.9 percent. Total operating revenues increased 6.4 percent to $1.55 billion, compared to $1.46 billion for second quarter 2000. Revenue passenger miles increased 7.6 percent, compared to an 11.5 percent increase in available seat miles, resulting in a load factor of 71.7 percent versus the second quarter 2000 load factor of 74.3 percent.


July 24, 2001


Planet Feedback, the nation's leading online consumer feedback service, selects Southwest as one of our "A-Rated Companies" for 2001. Southwest announces flight schedules and destinations for ORF, which will open on October 7. Seven flights a day will serve BWI, to between JAX, one to LAS, and two to MCO.


August 01, 2001


Southwest Maintenance begins the process of removing the AT&T Inflight Phone System from our aircraft. This process will take place over a 12-month timeframe. Phones will remain active until they are removed from each aircraft.


August 07, 2001


Southwest unveils its newest Pilot and Flight Attendant Crew Bases at Orlando International Airport. AMA rolls out a new automated bag tag system. The new system showed immediate ticket counter and ramp handling improvements in efficiency and selectee procedures (a lot of minutes saved by not writing; as well as complete compliance with the FAA on selectee procedures).


August 16, 2001


Southwest Interactive Marketing is listed on The 20 Most Popular Airlines by The Lycos 50 Daily Report.


August 20, 2001


The National Committee for Employer Support of the Guard and Reserver (ESGR) selects Southwest as one of five winners for its Employer Support Freedom Award.


September 01, 2001


Southwest Interactive Marketing is chosen by Smart Business Magazine as one of the top 50 U.S. companies that have harnessed the power and convenience of the Internet to expand and enhance their business. The ranking was compiled from research on leading U.S. companies across every industry, as well as nonprofit organizations and government agencies.


September 11, 2001


Terrorist attacks using three aircraft (two American and one United) bring down the twin towers of New York's World Trade Center and severely damage the Pentagon in Washington. On the fourth aircraft, United 93, passengers take over and force the aircraft into the ground near Shanksville, PA. The FAA orders every plane out of the sky over the United States.


September 14, 2001


We resumed service. At Love Field, hundreds of Employees line the fence next to the runway to watch the first flight get back into the air. Over the next days, weeks, and months, other airlines lay off thousands of employees and reduce flight schedules, but Southwest maintains both employment and its schedule.


September 25, 2001


Pledge to LUV allows Employees to donate one to 32 hours of pay for salaried Employees and one to 28 trips for Flight Crews as a way for individual Employees to assist the Company in the wake of 9/11.


September 27, 2001


Southwest Employees, including Herb, join employees of other airlines and President Bush at a rally to support the airlines, which was held at Chicago's O'Hare Airport.


September 28, 2001


Hiring of Pilots and Flight Attendants will resume in the fourth quarter.


October 05, 2001


LUV Classic golf tournament at Bear Creek. $444,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to Temple, TX, ¼ to DAL, ¼ to MCO, ¼ to MCI, and ¼ to PVD.


October 07, 2001


Southwest begins service to Norfolk, Va., (ORF) our 59th airport and 30th state, when flight #1238 departed ORF for BWI. ORF-LAS becomes one of our longest daily nonstop flights at 2,148 miles.


October 08, 2001


Southwest christens service at Norfolk International Airport today with the breaking of confetti-filled champagne bottles and warm words from local dignitaries and Southwest representatives.


October 12, 2001


Greg Wells is named Vice President Safety, Security, and Flight Dispatch.


October 18, 2001


Net income for the third quarter was $151 million, a decrease of 18.1 percent from the $184.3 earned in the same quarter of 2000. Between July 1 and September 11, the load factor was 74.6 percent. For the remainder of the quarter after 9/11, the load factor dropped to 45.4 percent.


October 31, 2001


Southwest Airlines ranks 18th on the World's Most Respected Companies by Financial Times. Out of deference to the losses the nation and the other airlines suffered in the 9/11 attacks, Southwest cancels its annual Halloween celebration. Employees are urged to wear red, white, and blue.


November 01, 2001


MSY Provisioning becomes the 20th Provisioning Base today. Southwest equips aircraft with flexible wrist restraint devices as items of aircraft emergency equipment. Colleen Barrett ranks 20th in America's Most Powerful Businesswomen by Fortune Magazine.


November 12, 2001


Southwest Airlines wins the Satmetrix Systems Best Customer Satisfaction Award for the Transportation Industry as a result of an opt-in survey of more than 13,000 business & consumer respondents who rated 200 global companies for their customer commitment.


November 15, 2001


Bob Jordan is named Vice President of Purchasing and Steve Whaley is named Controller. Southwest Airlines' Board of Directors declares a quarterly dividend of $.0045 per share to Shareholders of record at the close of business on December 5, 2001 on all shares then issued and outstanding. The 101st consecutive dividend will be paid on January 4, 2002.


December 10, 2001


Southwest Airlines is recognized in Women Mean Business for its dedication to Employees and its support of work-life balance policies. The award was given by Business and Professional Women/USA.


December 11, 2001


Southwest Airlines receives the Carl Lightcap Senior Services Volunteer Award.


December 13, 2001


Herb Kelleher is honored in Travel Agent's 2001 Airlines Winner's Circle by Travel Agent Magazine


December 14, 2001


Indianapolis International Airport receives the "Airport Safety Excellence Award" for 2001 from the Great Lakes Airports Division of the Federal Aviation Administration.


December 15, 2001


Southwest Airlines is honored with the International Association of Convention and Visitors Bureaus' Spirit of Hospitality Award.


December 17, 2001


Beverly Carmichael is named Vice President of People.


December 27, 2001


Jim Parker makes the listing of Aviation Daily's "Top 20 Most Influential People in Aviation 2001" for showing that the Southwest tradition of caring for its Employees has never been stronger when he chose not to lay off a single Employee after September 11 and vowed to weather the downturn with its cash reserves and work ingenuity.


December 31, 2001


2001 Milestones: 511,147,000 Revenue Passengers: 64,446,773 Trips Flown: 940,426 Fleet: 355 Employees at yearend: 31,580 Cities opened: PBI & ORF Load factor at yearend: 68.1 % RPM's at yearend: 44,493,916 ASM's at yearend: 65,295,290 Station of the Year: AUS Res. Center of the Year: URC DOT Stats: first in customer complaints, first in ontime performance, and eight in baggage handling


December 31, 2001


Jose Luis Sanchez receives an award for 2001 Hispanic Corporate Elite from Hispanic Magazine.


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